Pattern, an e-commerce company that helps online merchants sell on third-party marketplaces, has filed for an initial public offering, reigniting debate about the viability of marketplace-reliant business models.
Brands like Whisker and Loftie are strategizing around app updates to ensure their connected products work for the consumer without common hiccups.
The fourth installment of Modern Retail’s CMO Strategies series examines how marketers are spending and measuring across social media platforms in 2025 — from Meta to TikTok.
Modern Retail breaks down how five leading retailers are building third-party marketplaces, and what their growing reliance on outside sellers means for the future of e-commerce.