Boka’s premium, fluoride-free toothpaste is now available at 4,500 Walmart stores. The 11-year-old brand’s trajectory shows the appeal and challenge of transitioning from a luxury, niche player into a mass-retail CPG brand.
Amazon is planning to move Prime Day to June from its usual July slot this year, shaking up the timing of a sales event many brands rely on.
Beyond Yoga has started investing more in men’s clothing when it comes to merchandising and marketing, its CMO told Modern Retail.
Amazon says customers are making three times more purchases using Alexa+ on devices than the original version, as the company bets its generative AI assistant will drive shopping engagement and deeper Prime ecosystem usage.