Shopify is forecasting another quarter of strong growth as it tries to position itself as a leader in emerging AI shopping tools.
Katia Unlu, the chief commercial officer at the bedding brand Boll & Branch, broke down how the DTC brand uses generative AI tools like Gemini and ChatGPT for daily tasks at Digiday Media’s recent AI Marketing Strategies event.
As generative AI reshapes product discovery, Borghese and RoC outline how they are rebuilding PDPs, content and search strategy to maintain visibility.
Manscaped, a 10-year-old startup known for below-the-belt grooming tools, ran its first-ever Super Bowl ad on Sunday. It comes at an important inflection point for the brand.