The Latest Marketing News for the Retail Industry

CPG Playbook

Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena

December 31, 2025

Tariffs

How brands shifted marketing and media strategies through the year of tariffs

December 29, 2025

Five fixes to help retailers avoid losing shoppers at checkout during the holiday season

December 22, 2025

New Economic Realities

The Modern Retail Dictionary, 2025 edition: The real meaning behind the industry’s most overused buzzwords

December 22, 2025

The Marketplace Boom

Media giant Essence launches a marketplace for Black women-led brands

December 19, 2025

CPG Playbook

Starbucks hires first-of-its-kind role heading up fashion and beauty collabs

December 17, 2025

Global Retail

Asos, amid a turnaround, is branching out from its digital roots with more pop-ups

December 15, 2025

Global Retail

What an outsized Cyber Week abroad reveals about the European consumer

December 10, 2025

Member Exclusive

Brands Briefing: Papier’s sales swell to $50M this year fueled by a desire for analog products

December 09, 2025

People Who Shaped Retail

Doug Sweeny is the marketer behind Oura’s $1B year

December 09, 2025

Store of the Future

Brands bet on ’12 days of deals’ and other limited-time drops to drum up excitement between Cyber Monday and Christmas

December 08, 2025

Digital Marketing Redux

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

Member Exclusive

Brands Briefing: Changing Cyber Week patterns and drawn-out sales force brands to shift strategies

December 02, 2025

Digital Marketing Redux

‘Unwrap the chaos’: Carter’s new CMO pushes for more emotional, relatable marketing

December 01, 2025

Store of the Future

Modern Retail Podcast: The trends that will dominate Black Friday and Cyber Monday, from AI search to experiential pop-ups

November 29, 2025

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