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In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

Digital Marketing Redux

JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign

July 22, 2025

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Member Exclusive

Modern Retail+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

July 22, 2025

Digital Marketing Redux

Bob’s Discount Furniture is betting on reality TV to reach new audiences during industry slump

July 21, 2025

How retailers are leaving money on the table by treating CX as a cost center

July 16, 2025

Global Retail

What’s In Your Cart?: David’s Bridal CEO Kelly Cook on cool leather jackets, TikTok trends and her favorite red lipstick

July 16, 2025

The Amazon Effect

How Walmart is looking to redefine itself to high-income e-commerce shoppers

July 15, 2025

Q&A

‘No longer that underdog’: How chief brand officer Terence Reilly is scaling Crocs and Heydude

July 15, 2025

Digital Marketing Redux

Brands are embracing partnerships with accounts like SubwayTakes as they move away from traditional influencer spots

July 14, 2025

Digital Marketing Redux

The Children’s Place is betting on Hello Kitty and other branded partnerships to woo millennial parents

July 11, 2025

Tariffs

Target, Sam’s Club’s summer promotions are all about holding prices as tariff threat looms

July 10, 2025

Digital Marketing Redux

Exclusive: Snapchat taps American Eagle as a Snap Map ad partner ahead of back-to-school season

July 09, 2025

Digital Marketing Redux

What Albertsons is looking to learn from its test run of in-store digital displays in two markets

July 08, 2025

New DTC toolkit

To boost conversion, Kizik is showing its hands-free shoes ‘in action’ via a mobile tour and TV ads

July 03, 2025

Digital Marketing Redux

Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs

July 02, 2025

Store of the Future

How Staples is angling for ‘new relevance’ with services on top of office supplies

July 02, 2025

Member Exclusive

Brands Briefing: Brands capitalize on ‘recession beauty’ routines as shoppers spend more on at-home treatments

July 01, 2025

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Top Story

The State of the Mall

The long-delayed promise of a second American Dream megamall near Miami

The development group behind the Mall of America, West Edmonton Mall in Canada and the American Dream megamall in New Jersey has proposed to build the largest mall in the U.S. in Florida. But the ambitious project has now been stuck in limbo for a decade amid legal battles with county officials and project partners.

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JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign

More Stories

Modern Retail+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

Bob’s Discount Furniture is betting on reality TV to reach new audiences during industry slump

How retailers are leaving money on the table by treating CX as a cost center

What’s In Your Cart?: David’s Bridal CEO Kelly Cook on cool leather jackets, TikTok trends and her favorite red lipstick

How Walmart is looking to redefine itself to high-income e-commerce shoppers

‘No longer that underdog’: How chief brand officer Terence Reilly is scaling Crocs and Heydude

Brands are embracing partnerships with accounts like SubwayTakes as they move away from traditional influencer spots

The Children’s Place is betting on Hello Kitty and other branded partnerships to woo millennial parents

Target, Sam’s Club’s summer promotions are all about holding prices as tariff threat looms

Exclusive: Snapchat taps American Eagle as a Snap Map ad partner ahead of back-to-school season

What Albertsons is looking to learn from its test run of in-store digital displays in two markets

To boost conversion, Kizik is showing its hands-free shoes ‘in action’ via a mobile tour and TV ads

Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs

How Staples is angling for ‘new relevance’ with services on top of office supplies

Brands Briefing: Brands capitalize on ‘recession beauty’ routines as shoppers spend more on at-home treatments

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