The Latest Marketing News for the Retail Industry

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.

Digital Marketing Redux

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

November 10, 2025

Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.

Digital Marketing Redux

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

November 05, 2025

M.M.LaFleur is posting more organic content on LinkedIn. Now, it's tracing sales and engagement back to the platform.

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‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push

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As big brands flood the podcast ad space, startups are refining strategies to stand out

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

More Stories

Macy’s is drawing on events like the Thanksgiving Day Parade to grow its creator program

How hair-care brand Jupiter turned product theft into a marketing campaign

From Prime Day and Black Friday to surprise spikes: Why retailers are rethinking peak sales readiness

Dick’s Sporting Goods received more than 10,000 applications for its creator program this year

Coterie’s Lindsey Kling on the brand’s quest to reach new audiences after being acquired by Mammoth Brands

Frida Baby faces backlash over the use of sexual innuendos in marketing

Legacy skin-care brands are restructuring PDPs to stay visible in GEO AI search

Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world

Brands Briefing: Manscaped uses the Super Bowl to usher in a new brand platform

Brands lean into grand gestures this Valentine’s Day

Blind boxes are here to stay, and brands are leaning into the mystery product format

Modern Retail Podcast: Inside the Super Bowl activation boom

The Super Bowl pop-up playbook: How brands are showing up on the ground in San Francisco

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year

The health and wellness trends Modern Retail and Glossy staffers are watching in 2026