As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.
Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.
OpenAI's pivot away from Instant Checkout within ChatGPT underscores that shoppers simply aren't ready to hand off the checkout experience to an AI agent. Modern Retail examines what went wrong and what retailers are pivoting to next.