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Marketing

In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

‘It’s the best grocery store’: What makes Texas chain H-E-B such a fan favorite

August 13, 2025

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‘Your open rate is 100%’: Startups are turning to paper coupons to spur growth

August 13, 2025

New DTC toolkit

How Purple aims to keep the momentum going for its showrooms

August 12, 2025

Sponsored

How retailers are leaving money on the table by treating CX as a cost center

August 07, 2025

How brands are using sampling to win over parents during back-to-school season

August 07, 2025

Digital Marketing Redux

Sunglass Hut sees a lift in store traffic after running CTV ads

August 06, 2025

Member Exclusive

Brands Briefing: Why brands like Amika and Perelel prioritize long-term creator cohorts

August 05, 2025

Modern Retail Podcast: Tariff deals, American Eagle’s ad controversy and the rise of postpartum care market

August 02, 2025

American Eagle appears to be working with a crisis PR firm amid Sydney Sweeney ad backlash

July 31, 2025

Digital Marketing Redux

Rare Beauty partners with Shopify’s Shop app on scratch-and-sniff OOH fragrance campaign

July 31, 2025

Digital Marketing Redux

Exclusive: LTK rolls out new social features as it pushes beyond shopping into creator-led entertainment

July 30, 2025

Digital Marketing Redux

Amazon and Instacart’s former advertising leader is transforming the way Walmart grows

July 28, 2025

Digital Marketing Redux

‘The biggest get’: With Sydney Sweeney, American Eagle is changing how it works with talent

July 23, 2025

Yankee Candle is rebranding to regain relevancy amid sales declines

July 23, 2025

Digital Marketing Redux

JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign

July 22, 2025

Member Exclusive

Modern Retail+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

July 22, 2025

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Top Story

Supply Chain Shakeup

Tariff whiplash throws a wrench in brands’ supply chain diversification plans

Trump’s unpredictable tariff hikes are derailing brands’ supply chain diversification efforts, leaving companies struggling to plan amid volatile trade policy.

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