The Latest Marketing News for the Retail Industry

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.

Digital Marketing Redux

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

November 10, 2025

Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.

Digital Marketing Redux

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

November 05, 2025

M.M.LaFleur is posting more organic content on LinkedIn. Now, it's tracing sales and engagement back to the platform.

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Behind Pacsun’s strategy for keeping a pulse on the changing tastes of Gen Z

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As big brands flood the podcast ad space, startups are refining strategies to stand out

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

More Stories

Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy

How apparel brands aim to win the spotlight at the Winter Olympics

The next retail advantage is hiding in merchants’ payments systems

Beverage brands update Dry January marketing based on changing consumer habits

Starbucks is kicking off 2026 with more brand partnerships

Marketplace Briefing: Amazon skips its Black Friday and Cyber Monday recap for the first time since 2016

Fashion and beauty brands are expanding their partnerships with female college athletes

Modern Retail+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026

At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta’s influencer followers

Retailers like Kroger, CVS plan many more screens for in-store ads in 2026

Will protein fatigue hit in 2026?

The Modern Retail guide to what’s in and what’s out in 2026

Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena

How brands shifted marketing and media strategies through the year of tariffs

The Modern Retail Dictionary, 2025 edition: The real meaning behind the industry’s most overused buzzwords