‘We’re putting members at the heart of everything we do’: Reebok’s vp of digital brand commerce on building out its evolving loyalty program

This week, Reebok is iterating upon its loyalty program with a weeklong, members-only virtual event with first access to product drops. Tom Burrow, Reebok’s vp of digital brand commerce, chatted with Modern Retail about evolving the sneaker drop model towards loyal customers, incorporating consumer data into production decisions and the role of athlete influencers in their loyalty offerings.

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Modern Retail Summit
Oct 12–Oct 14, 2021

At the Modern Retail Summit, retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.

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