Q&A

TechStyle CEO Adam Goldenberg: ‘We want to build, not buy brands’

Every brand under the TechStyle umbrella is powered by FashionOS, TechStyle’s proprietary technology platform that powers the e-commerce sites, in-store tech and point-of-sale, customer service, fulfillment centers, media buying, customer acquisition and data science and analytics.

Latest Stories

  • JUN 20, 2019
    Q&A

    How Parachute CEO Ariel Kaye plots her brand’s expansions

    Physical retail strategies have become integral to the growth of direct-to-consumer brands, as they seek out customers they can't reach online. Members of the first generation of DTC, like Warby Parker and Casper now have aggressive store expansion plans. Home goods brand Parachute is one such brand that's undergoing a rapid physical expansion.

  • JUN 17, 2019
    Q&A

    Tim Armstrong: DTC holding companies are inevitable

    It’s Tim Armstrong’s belief that everything, eventually, will be direct-to-consumer, and he sees the issues currently burdening the DTC category as symptomatic of a burgeoning industry trying to grow up. There will be a tech-like shakeout, yes, but the successful brands in the space are rewriting the rules of how consumer companies develop product and market to customers, because at their cores, they actually know who their customers are.

  • JUN 14, 2019
    Q&A

    How Outdoor Voices’ vp of technology connects customer data and community

    Outdoor Voices' vp of technology Kevin Harwood discussed Outdoor Voices' in-store strategy, what kind of results it has seen from Instagram Checkout and how the brand is thinking about investing in mobile and personalization.

  • JUN 14, 2019
    Q&A

    Foot Locker CMO Jed Berger: ‘The wider industry is looking for brands to evolve’

    In the past, Foot Locker had to figure out how to market products from companies like Adidas and Nike after it had already been created. Now, CMO Jed Berger and Foot Locker are working more closely with vendors to develop product exclusively for their stores, using customer data and insight from Berger’s marketing team that its vendor partners don’t have access to.

  • JUN 12, 2019
    Q&A

    Indochino CEO Drew Green’s plan for building a global custom apparel brand

    For custom apparel brand Indochino, the preference for proprietary extends beyond its products. The 12-year-old, Vancouver-based business does most of its media buying in-house, and has for most of the company's history. In 2017, it built its own attribution system to better determine the effectiveness of different marketing channels and unite online and offline data. And it operates off of its own proprietary point-of-sale system that it's installed in all 45 of its showrooms across the U.S. and Canada.

  • JUL 11, 2019
    Sponsored

    Marketer’s guide: Tools and tips for keeping website launches on time and on budget

    It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch.

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Sep 6, 2019

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