Q&A

Vice Ventures founder Catharine Dockery on investing in ‘recession-proof’ businesses

Since launching last year, seed-stage VC fund Vice has invested almost exclusively in these categories, which is currently proving to be a success. Vice-backed startups include CBD seller Plant People, which saw a rough 30% increase in mid-March without the use of marketing spend. Similarly, CBD beverage Recess also doubled its e-commerce sales over the past two weeks. Meanwhile Lucy, the nicotine harm reduction platform in Vice’s portfolio, experienced a 50% increase in sales in recent weeks. Those figures are attributed to news of young smokers’ coronavirus mortality rate being higher than non-smokers, thus driving traffic to the site.

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  • MAR 03, 2020
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    Hims CEO Andrew Dudum says the company is going to be worth $20 billion

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  • FEB 27, 2020
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    ‘The next few years will be a telling time for DTC’: ThirdLove’s Heidi Zak says it’s time for thoughtful investing

    With the uncertain future of the declining established names in the underwear and bra space, including Victoria’s Secret’s upcoming planned sale, the category’s fractured market is up for grabs. As one of the first bra challenger brands to launch, ThirdLove is currently focused on bringing those lost shoppers on board. This includes shifting ad spend to appeal to potential customers beyond the Instagram-scrolling, hyper DTC-aware crowd, and of course, opening stores.  With the help of a growing brick and mortar presence and tweaked e-commerce tools, among other revenue growth strategies, the company now wants to scale nationally and acquire bra-shopping customers across different markets.  Co-founder and co-CEO Heidi Zak spoke with Modern Retail about how the company is attempting to convert every type of bra shopper into a ThirdLove customer. This interview has been edited for clarity and length.

  • FEB 05, 2020

    Shark Tank investor Kevin O’Leary’s playbook for building a brand: ‘Let’s see how far we can get online’

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  • DEC 27, 2019
    Q&A

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    Tim Armstrong: DTC holding companies are inevitable

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    Q&A

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Modern Retail+ Talks: Direct to Consumer’s Future
Apr 9, 2020

Exclusively for Modern Retail+ members: Hear from Colin Darretta, CEO and Founder of Wellpath, on the future of direct to consumer business.

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