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CUUP, which sells specialty bras in non-standard sizes, has seen huge growth over the last few months. Like many DTC brands, the company saw a surge in growth in the initial months of the coronavirus pandemic, with March and April year-over-year sales spiking by 322% and 700% respectively. The startup's co-founder and CMO Abby Morgan spoke with Modern Retail about how it tweaked its content strategy over the last few months.
No-show socks are typically a big summer seller for DTC sock company Bombas. But with this summer being different thanks to social distancing, it didn't expect a niche style within the category to come out of customer demand. Co-founder Randy Goldberg spoke to Modern Retail about the line of no-show performance socks, aimed at the growing home fitness trend, and how they're helping the company find a new seasonal revenue source.
As one of the brand founders who've vowed to stay away from Amazon over the years, Camille Rose's Janell Stephens had a change of heart when the pandemic hit. In the past year, she went from attempting to stop second-hand product sales on the site to opening an official Amazon store. Speaking to Modern Retail, the haircare brand's founder and CEO discussed the divisive channel's addition to the company's retail expansion.
Founded in 1910, Everlast isn't exactly a young DTC startup. The legacy brand, which has historically been known as an equipment supplier for professional boxers, has goals to expand beyond its niche market. After experiencing double-digit sales growth in the last few months, thanks the home gym phenomenon, the strategy is to continue adding new distribution channels as well as venture into athleisure.
The weighted blanket brand Bearaby is one brand that's benefitted from the collective stress and lack of sleep among consumers. It has become a bestseller in its category and recently expanded a long term partnership with West Elm. Founder Kathrin Hamm talked to Modern Retail about increasingly tweaking the supply chain and why having a beautiful Instagram feed isn't enough to sustain a company.
While parent company J.Crew streamlines operation after filing for bankruptcy protection this summer, Madewell is further building on its loyal following with a revamped rewards program. Chief marketing officer Derek Yarbrough spoke with Modern Retail about the points-based rollout, shoppers' loyalty and bridging the gap between stores and e-commerce during Covid-19.
Young, digitally-native brands are rushing to figure out what to do with their existing real estate leases. But one brand going against the grain and expanding brick and mortar is menswear brand O.N.S. Modern Retail spoke to founder Brian Chung about why he believes its strategy will help it avoid being the typical money-losing DTC store.
Despite virus exposure fears, individualized samples aren't always the answer, said Deciem co-founder and CEO Nicola Kilner. Despite launching a successful virtual try-on program, "The Abnormal Beauty Company" will continue allowing customers to test products at home for up to a year.
This weekend, beleaguered athleisure brand Outdoor Voices added a familiar face from the direct-to-consumer world to its board. Ashley Merrill, the founder of sleepwear brand Lunya, is joining Outdoor Voices as chairwoman of its board of directors, and also participated in a funding round for the company through her investment platform, NaHCO3. Merrill's addition as chairwoman comes after a few months' worth of public relations headaches for Outdoor Voices.
As one of the early DNVBs to incorporate physical retail, menswear brand Untuckit was hit hard by the pandemic. Many items saw demand slip and all of its stores had to close down. Despite the setbacks, founder Chris Riccobono told Modern Retail he doesn't have plans to permanently close any stores.
Proof underwear's April launch could have gone many ways, but it happened to coincide with low CAC and an unexpected solution for quarantined women. "When people took their foot off the gas, we put ours on," said co-founder Lori Caden. She and her sister co-founder talked about launching their latest brands -- as well their earlier company that debuted in 2008.
On Monday, PepsiCo announced the launch of two new websites through which shoppers can order products from its various portfolio of brands. The company's head of e-commerce, Gibu Thomas, spoke with ModernRetail about the company's e-commerce strategy.
While stores remain closed, Nike's apps have been critical to making sure that the company remains top of mind for customers. Heidi O'Neill, the brand's president of consumer and marketplace, talked with Modern Retail about the company's digital strategy and how it's approaching store reopenings.
Since launching in 2013, Derris has quickly become one of the go-to public relations agency for direct-to-consumer startups. Since then, its founders Jesse Derris and Matt Higgins have also parlayed the success of Derris into an investing arm. Derris and Higgins are the founders of a fund called Amity Supply, which launched in 2017 with an initial $10 million fund and primarily invests in startups pre-launch. Its portfolio companies include telemedicine brand Hims, and acne care brand Starface.
Freshly for Business launched this week to provide employer-subsidized meal delivery for remote office workers. CEO Michael Wystrach thinks "many employees would rather get free meals instead of a desk," which can push the service to grow long past the pandemic.
Seventy-three percent of shoppers now use multiple channels to research and shop before making a purchase. And 90 percent expect consistent interactions across all of those channels.
Party City’s annual October Halloween pop ups have been scaled back by about 90% this year. It also plans to hired 20% fewer seasonal workers. The party supply chain's decision, which counts on the holiday's sales for 20% of its annual revenue, could signal a similar fate for other seasonal pop-ups this year.
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