With a new model called genetic algorithms, Zappos' lead data scientist Ameen Kazerouni and his team built better term recognition into Zappos’ search that pulls in historical data and quickly picks up on new keywords that are introduced as soon as fashion trends start to pick up speed. In addition to smarter results, customers also see more personalized results based on what they’ve searched for in the past.
As Walmart has significantly expanded its online assortment over the past couple of years, it continues to see fashion as a key area in which it can fill a key white space in e-commerce that it can't fill through its stores. But in order to increase its assortment of online fashion brands, Walmart first had to convince premium fashion brands – many of whom may not have ever considered making selling through Walmart a key part of their growth strategy – to work with them
A rent increase was only the final breaking point in a years’ long lead up to Barneys’ bankruptcy decline. A series of business deals saddled the brand with too much debt that led to a degradation of customer service from top-line pressures and a loss of identity helped seal its fate well before rent skyrocketed.
Thrive Market positions itself as an alternative to Whole Foods. Indeed, it customer acquisition could be considered the antithesis of Amazon-esque one-off tactics. At a conference, the online grocery marketplace's svp of marketing discussed the slow and steady approach Thrive makes to keep loyal customers.
Billion-dollar growth requires a relentless marketing strategy, and CMO Sheila Shekar Pollak said that Athleta’s seen the most success in investing in both traditional marketing methods, particularly catalogs, as well as paid social media marketing, where the company has considerably increased its spending this year.
More retailers are turning to podcasts to get across their brand messaging. The most recent example is Staples, which announced an entire new content platform. The question remains: Are these programs real, or just a passing trend?
As its marquee shaving brand Gillette continues to lose market share, P&G has instead turned its attention to developing new premium products in the shaving category, acquiring smaller digitally-native brands, as well as trying to stay ahead of consumer trends in other of its top product categories.
The strategy is pretty straightforward: Mark Cross doesn't want other websites like The RealReal or Poshmark eating its lunch, and instead will make it possible for consumers to buy its own previously-owned products using its own proprietary technology. This is part of the company's latest push to expand to more affordable categories, away from its known niche of expensive products.
As grocers look to generate more sales through in-store pickup and delivery they're facing challenges similar to other big box retailers, who have found that stores only double so well as fulfillment centers. Chains like ShopRite and Kroger are looking to build more automated warehouses that can fulfill delivery orders more quickly and more cost efficiently.
Last week, Google released a redesigned version of Google Shopping, in its latest attempt to build a marketplace that can compete with Amazon. But that's not the only move Google has made over the past year to encourage more shoppers to stay on Google to discover products, instead of going to Amazon or Instagram.
Retailers continue to partner with startups to explore implementing Amazon Go-like checkout solutions, but efforts are still in the early stages, particularly as the growth of Amazon Go hasn't quickened as retailers previously feared.
More shipping providers are teaming up with brick-and-mortar retailers to turn their stores into package pickup centers, as Amazon's grip on e-commerce threatens to upend both of their businesses. This week, UPS announced that it's partnering with CVS, Michael's and Advance Auto Parts to allow customers to retrieve packages, print labels and drop off returns.
Over the past seven years, licensed sports apparel retailer Fanatics has rebuilt its business to become a more vertically integrated company. And as the Fanatics business model has evolved, so too has its loyalty program.
While the term "innovation lab" has fallen in and out of favor, retailers are still trying to figure out exactly how to put these concepts to work, including how much autonomy they should give teams responsible for creating forward-thinking products and services.
Hollister is relaunching its lingerie brand Gilly Hicks by opening four new pop-up stores. This is part of the retailer's strategy to reinvigorate business and catch people's attention using small format, more experiential spaces. This strategic shift follows the lead of DTC brands. But can a large ailing retailer ride the same wave?
At the Modern Retail Summit, retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.Book Passes