Retailers and employees struggle to navigate new CDC mask guidelines

Over the last few days, major retail businesses released a flurry of statements over the weekend updating to a no-mask-policy or doubling down on continued mask usage for customers and employees alike. However, most of these businesses didn’t address their plans to support their sales associates amongst the confusion, and some employees are concerned about enforcement, health, and safety moving forward.

Latest Stories

  • MAY 13, 2021

    ‘We can be a lot faster’: Levi’s Marc Rosen on how the denim brand’s business has evolved

    Marc Rosen has worn many hats -- or, perhaps, pants -- at Levi's over the last seven years. As such, he's seen a lot of changes -- both within the company and in retail as a whole. On the Modern Retail Podcast, Rosen spoke about what he's been observing, as well as how his role at Levi's has changed both over the years and during the pandemic.

  • MAY 12, 2021

    Rakuten ramps up logistical investments in Japan to fend off Amazon

    For years, Rakuten was the go-to third party marketplace for Japanese shoppers looking to buy anything from electronics to tennis shoes online. But then, in a dynamic that's played out in other countries around the world, Rakuten found itself on the defensive as Amazon started making greater inroads in Japan. Now Amazon, not Rakuten, is the bigger e-commerce player in Japan, by some estimates. And that's put Rakuten on the defensive.

  • MAY 12, 2021

    How denim brands are gearing up to win back sweatpants converts

    Denim retailers are gearing up for the return of “hard pants” as pandemic restrictions loosen. In the pandemic, denim brands pushed loungewear and comfort and saw a majority of sales come from e-commerce, partially off-setting brick-and-mortar loses. As restrictions loosen, denim brands are betting on new silhouettes, as well as collections with a sustainability focus to win shoppers over. They also are hoping that customers will be eager to return to stores to refresh their wardrobes after a year of not having many occasions to go out for.

  • MAY 11, 2021

    How New Belgium is integrating sustainability into marketing campaigns and product development

    New Belgium’s latest beer, Torched Earth, tastes bad on purpose. The product is another in a series of creative marketing and project-based efforts from the Colorado-based craft brewer to bring awareness to climate change by illustrating the way beer might taste in a future without climate action.

  • MAY 11, 2021

    Modern Retail Summit Recap: The post-pandemic retailer playbook is emerging

    At the Modern Retail Summit, held between April 21 to April 23, top retail executives discussed precisely these topics. Here are some of the top insights presented during the three-day event.

  • MAY 10, 2021

    Retailers are betting on the crafting boom to continue into 2021

    Going into 2021, the bigger crafting retailers are focusing on social media strategies, and building out their ad targeting strategies to appeal to the casual crafter. Meanwhile, some startups like LoveCrafts are looking to expand their presence geographically after seeing huge sales increases. But, the jury's still out on just how permanent these pandemic gains will be.

  • MAY 10, 2021

    What a Macy’s settlement says about in-app sales commissions

    An arbitrator recently ruled that Macy's wasn't giving salespeople commissions because of its app. The decision is relatively limited in scope, but it is drawing attention to an under-the-radar issue in the retail world: as more and more retailers launch their own “scan and pay” apps, there’s a risk that sales floor workers will be locked out of commissions.

  • MAY 06, 2021

    E-commerce technology investments are ramping up

    E-commerce technology is the new gold rush. New data from CB Insights showcases just how hot the e-commerce space is. In the first quarter of 2021, funding for e-commerce startups hit $11.7 billion -- up from $2.8 billion in the first quarter of 2020 and $5.2 billion in the first quarter of 2019. It showcases an industry-wide realization: more VCs are investing in e-commerce startups and more businesses are adopting digital features to make their businesses omnichannel.

  • MAY 06, 2021

    Sephora e-commerce exec Carolyn Bojanowski on the growing importance of same-day fulfillment in beauty

    As more beauty sales are moving online, retailers like Sephora have had to up their e-commerce game. Carolyn Bojanowski, senior vice president and general manager of e-commerce at Sephora, said that a big focus for the retailer over the past year has been adding more e-commerce services, like a same-day delivery partnership with Instacart, as well as more ways for customers to chat with Sephora employees online. Bojanowski spoke more with Modern Retail about how Sephora's e-commerce experiences have evolved over the past year.

  • MAY 06, 2021

    ‘We’re not trying to be a retailer’: Google’s commerce president Bill Ready on growing the shopping ecosystem

    Google wants to make it crystal clear that it's not a marketplace. True, people can buy things on Google, but it also lets sellers link out to other marketplaces. On the Modern Retail Podcast, Bill Ready, the company's president of commerce and payments, discussed this important nuance.

  • MAY 05, 2021

    Why Walgreens is launching an in-house delivery program

    After testing out same-day delivery with third party services -- including Instacart, DoorDash and Postmates -- Walgreens has designed and launched its own delivery program. To compete with large retailers, the pharmacy chain will use its store associates pick and pack orders for third party messengers to drop off at customers' homes.

  • APR 30, 2021

    ‘A culturally and emotionally connected brand’: How Walmart CMO William White is approaching marketing

    When Walmart's chief marketing officer William White joined the company last May, America's largest retailer was in rapid response mode. During a video chat at the Modern Retail Summit last week, White spoke about how the company had to shift its marketing strategy during the coronavirus pandemic last year, as well as how his team is trying to make Walmart a "culturally and emotionally relevant brand.

  • JUN 10, 2021

    Virtual event: Product detail pages — the next battleground for Amazon ads

Modern Retail Marketing Leaders Forum
Jul 21, 2021

At the Modern Retail Marketing Leaders Forum, we’ll bring together senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

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