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In the midst of a pandemic putting extra pressure on essential workers and a labor market with sky-high job openings, low-wage workers at retail and foodservice companies are increasingly attempting to unionize. Two recent union drives at Starbucks and HelloFresh facilities highlight the complexity of unionization and the issues facing low-wage labor today.
Retailers like Nike and Dick's Sporting Goods or Kohl's and Sephora are strengthening their partnerships via loyalty program integrations. The method can benefit both retailers and their consumers: it combines two customer bases and strengthens the brand-retailer relationship while lowering the number of apps a consumer needs to access different loyalty programs. However, in a time where advertising and targeting costs are rising, brands may be wary of giving up total control over their customer data.
During Nike's second-quarter fiscal earnings report, executives acknowledged that ongoing supply chain challenges were hurting the company's ability to grow sales in the short term. But in 2022, the footwear and apparel retailer has its eye on growing loyalty, with the help of NFTs.
For over a decade, Chinese manufacturing had been at the bedrock of Exploding Kittens' success. But the current bottlenecks across West Coast port has the card game maker rethinking its reliance on China production.
Walmart and livestream shopping platform TalkShopLive have announced they are partnering for one-click checkout integration across Walmart’s product catalogue on TalkShopLive's video commerce streaming technology. Walmart’s VP of Brand, Casey Schlaybaugh, said that each subsequent stream has driven growth in followers, viewers, time watched and conversion, though declined to share specific numbers.
SMS marketing has become popular among retail brands over the past few years. However, this holiday season some brands -- including CB2, Aarke and Hydrojug -- are using text messages to over-communicate promotions and inventory availability to their customers.
Customer acquisition costs are going up on major platforms like Facebook, and changes to iOS make it much harder to track consumer behavior. As a result, marketers are essentially throwing marketing campaigns against the wall to see what sticks. This is according to recent Modern Retail and Glossy survey of brand and retailer professionals.
After a record-breaking year, Shoe Carnival is showing no signs of slowing down. "We are entering rapid growth mode," CEO Mark Worden, who took the reins in September, told Modern Retail. "Our goal is to become a multi-billion dollar retailer."
In July 2020, Lululemon took a $500 million gamble on fitness device Mirror. That was during the height of the at-home fitness wave. Thanks to a crowded device field and declining consumer demand, Lululemon is struggling to grow Mirror like the rest of its strong merchandise sales.
It's early December but customers are already racing against the clock to score gifts by Christmas. Following earlier-than-usual Black Friday sales, retailers are now promoting their ordering "cut-off" times to get customers to order items in time for Dec. 25.
The outdoors-focused drinkware and gear company Stanley is "coming off the best year in Stanley's history," according to global President Terence Reilly. Reilly chatted with Modern Retail about the products that drove growth in 2021, shifting marketing towards an influencer-led strategy, and his predictions for the outdoor segment in 2022.
Inventory orders can be tricky to manage for brands reliant on a number of wholesale partners. The liaison between brands and their retailers has been especially impacted by the supply chain delays. That's why tote maker Scout, which sells its products at gift boutiques and local shops, decided to implement a "pre-book model."
Brands are betting on virtual reality to succeed livestream and social commerce as the hot new retail technology. Companies that have already experimented with new forms of online shopping are becoming early adopters of the nascent tech.
After nearly two years of building out online shopping capabilities while downsizing its physical footprint, Express is seeing its e-commerce business grow. In an interview with Modern Retail, Brian Seewald, senior vp of e-commerce at Express, explained the strategy behind the retailer's e-commerce ambitions.
Crafting retailer Joann’s third quarter revenue was down 14% year-over-year, despite the retailer's digital investments. The performance highlights that, after a banner 2020, crafting and sewing interest has officially slowed down.
Despite Amazon’s foray into luxury fashion, shoppers are still flocking to casualwear on its platform. The biggest brands on the online marketplace specialize in basics or activewear, according to data from Similarweb. Here's what's driving this apparel growth on the platform.
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