Unpacked: Why more brands are splitting shipping containers to cut costs

LCL shipments have more than doubled in popularity since the start of the pandemic -- a trend that points not just to the rising popularity of LCL itself, but also highlights the extent to which brands are still scrambling to manage a highly volatile and expensive international freight system.

Latest Stories

  • AUG 12, 2021

    ‘There’s tons of whitespace’: Minibar Delivery’s Lindsey Andrews on the growing alcohol e-commerce space

    Minibar Delivery -- a platform whose name aptly describes its services -- saw a 500% increase of new customers in March and April of last year. Now, the company is trying to keep growth apace while adding more cities and liquor store partners to its roster. CEO and co-founder Lindsey Andrews joined the Modern Retail Podcast this week and talked about Minibar's trajectory.

  • AUG 12, 2021

    ‘We have to maintain relevance’: Inside General Mills’ updated back-to-school marketing strategy

    Big CPG brands are hoping for a big back-to-school season as classrooms return to in-person sessions. General Mills, for example, is testing out click-to-buy capabilities across its breakfast cereals and snack brands. The rollout also coincides with the return of the company's Box Tops rewards program.

  • AUG 11, 2021
    Hotel partnerships

    With travel in flux, brands are rethinking hotel partnerships

    In 2020, hotel occupancy hit 44% in the U.S., down from 66% in 2019. And, according to one estimate, occupancy will likely hover around 52% in 2021 -- still well below where it was pre-pandemic. As a result, branded partnerships no longer have the gravitas they once held. Now, some brands are changing the way they think about hotel partnerships.

  • AUG 10, 2021

    Why Walmart is giving warehouse employees bonuses and pay raises

    On Friday, Walmart announced that it was giving weekly bonuses and pay raises to warehouse workers across Walmart's 190 warehouse locations. While many companies' employee efforts in May focused on enticing new employees to join new roles, big retailers are finding ways to keep current employees happy and working through what many predict will be a prolonged holiday shopping season.

  • AUG 10, 2021

    ‘They love the tidiness’: Brands are embracing restock videos on TikTok

    Brands are embracing one of TikTok's latest trends: restocking. The restock hashtag on TikTok is filled with videos of organizing influencers moving products from their initial packaging to more aesthetically pleasing jars, shelfs and containers around their home.

  • AUG 09, 2021

    Travel and leisure rewards credit cards are adapting to a new uncertain world

    The return of leisure travel and vacations means rewards programs are getting an overhaul. While many credit card and bank perks have historically focused on earning airline miles, more are diversifying their rewards to reflect the post-pandemic world.

  • AUG 06, 2021

    Modern Retail Marketing Leaders Forum Recap: Lessons learned from a year of chaos

    Modern Retail rallied a squad of marketing leaders and entrepreneurs from top brands to come together for the Marketing Leaders Forum. The speakers brought their varied talents to the table to share their experiences and offer suggestions for marketers on how to ride out the storm to succeed in 2021 and beyond. Here are the highlights.

  • AUG 06, 2021

    As the Delta variant spreads, gyms prepare for new mandates

    It seems as if gyms can't catch a break. Just months after reopening to the public, gyms and fitness studios now have to be faced with checking proof of vaccination in major cities like New York. Meanwhile, other cities are reinstating indoor mask-wearing, which can also hurt workout attendance.

  • AUG 05, 2021

    After a year of no travel, brands are investing in duty-free exclusives again

    In 2020, the coronavirus demolished the travel retail industry: airport revenues decreased 66% and exclusive product deals dried up. Now, consumers are returning to travel and brands are again investing in travel-exclusive products and flavors that both give consumers a sense of uniqueness and allow brands to tap into new consumer segments.

  • AUG 05, 2021

    ‘I’m a stores guy by trade’: Designer Brands’ Roger Rawlins on the shoe retailer’s digital future

    Designer Brands Inc., parent company of DSW, has been trying to prove itself to be a bonafide digital retailer. The retailer's CEO Roger Rawlins joined the Modern Retail Podcast this week and spoke about how he's been leading the company. He has been at Designer Brands for 15 years -- and helped bring the company online. This was a behemoth task; "I'm a stores guy by trade, even though I ran dot com," he said.

  • AUG 05, 2021

    ‘An identity crisis’: Why PepsiCo is getting out of the fruit juice business

    On Tuesday, PepsiCo announced that it would be selling a controlling stake across its North American juice brands, like Naked and Tropicana, to private equity firm Pai Partners for $3.3 billion. The deal is another sign that the fruit juice market is loosing steam as consumers move towards low-sugar options and different breakfast beverages.

  • AUG 03, 2021

    Alibaba navigates speedbumps as it eyes global expansion

    After a series of hits from new data security laws and anti-trust regulations in both China and abroad, Alibaba highlighted some of the difficulties of becoming a global marketplace for both B-to-B and B-to-C logistics and commerce. In response, the retailer continues to split its ecommerce Taobao into separate parts – offering different apps and platforms for deals, consumer to consumer sales and grocery – and growing its cross-border logistics capacities beyond China.

  • SEP 13, 2021

    Back to school 2021: What happened and what it means moving forward

    Watch this on-demand webinar where experts discuss the changes to the back-to-school season and what it means for retailers now and in the future.

Modern Retail Summit
Oct 12–Oct 14, 2021

At the Modern Retail Summit, retail executives will come together to discuss effective strategies for driving sales by building a loyal customer base both online and offline.

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