How Kroger’s marketplace can help grow its marketing business

Over the past several years, Kroger has been building out its own Amazon-style flywheel to protect its revenue growth as more grocery shopping moves online. So on Tuesday, it didn't come as much of a surprise when Kroger said it would be launching its own third-party marketplace. The grocer will likely find it challenging to match Amazon's reach online -- but retail analysts still say the marketplace could prove to be a boon if it helps Kroger subsequently grow its marketing business.

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