Retailers

The retail brands getting political in 2020

The 2020 election cycle is in full swing, and retailers are wasting no time getting political. This week, several retailers announced initiatives revolving around the current political discourse. From offering support female candidates to pledging to give employees time off to vote, brands are increasingly becoming more comfortable taking a public stance on issues.  Nike’s Colin Kaepernick campaign is a top example of this strategy, which was viewed as both polarizing and courageous by the public and the industry. Shortly after the former NFL player's first Nike ad ran in late 2018, the sneaker maker's sales spiked by 10%, bringing in revenue of $847 million.

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