ThredUp just raised $175 million, and has big plans to scale. One of its strategies focuses on partnerships with big retailers. While the online clothing resale company describes this as a new platform, it's more of a way to gain more widespread recognition.
TJ Maxx has been slow to invest in its website and e-commerce offerings, even as other retailers get into the off-price game and threaten to take away some of its market share. Its parent company, the TJX Companies, has been one of the few retailers to consistently post same-store sales growth over the past year. But that sales growth hasn't come on the back of significant investments in e-commerce.
Target's strategy of using its stores to fulfill orders placed online continue to drive an increase in both digital sales and foot traffic. Now, as Target has remodeled the majority of its stores to ensure they can effectively serve as fulfillment centers, its eyeing additional investments in automation and employee training to ensure it can keep up with digital sales growth.
Target just announced a new private label grocery brand, Green & Gather. While the company offers numerous private labels, this marks Target's attempt to retool its overall grocery strategy.
Younger brands that built social responsibility into their businesses from the beginning are establishing new brand-purpose playbooks that demonstrate how a cause or mission can penetrate a company – in spite of its inherent capitalist nature – beyond a marketing campaign, demonstrating instead a dedication to social responsibility.
Walmart's earnings report showed a legacy retailer growing, despite digital competitors like Amazon looming. Though Walmart has had trouble executing its overall e-commerce program, these results show that the retailer may have a few competitive advantages.
As Macy's struggles to par down its inventory, it is turning to steep discounts in order to make way for new seasonal product. The company has said that it believes investing more in data analytics and overhauling its markdown strategy will help it avoid fewer discounts going forward, but analysts believe that its inventory is the bigger issue.
Blue Apron, in its latest earnings report, announced that it was no longer partnering with Jet.com. Announced last year, this alliance was one of the most highly-anticipated programs for the meal kit company to reinvigorate business. While other similar companies look into retail partnership, the results seem mixed.
As big-box retailers like Target, Walmart and Kohl's are grappling with how to defend their business against Amazon's endless aisles, they are finding that in order to gain sales traction in certain categories, offering a curated, sometimes smaller assortment is key.
Nike’s newest venture, a sneaker membership model for kids, is part of the brand’s push to establish stronger direct customer relationships. This time, the idea is to start young.
In a first-of-its-kind partnership, Nike and Foot Locker announced today that they'll let customers at Foot Locker's newest store, located in the Washington Heights neighborhood in Manhattan, use the Nike app in-store. It's indicative of the way that wholesale relationships are evolving.
Adidas is reinvesting in Reebok, and its paying off: Sales grew for the first time after years of decreasing revenue. The growth comes as Adidas has started to rededicate more marketing dollars to Reebok, and come up with a long-overdue digital strategy for Reebok, in order to help the brand stand on its own.
A rent increase was only the final breaking point in a years’ long lead up to Barneys’ bankruptcy decline. A series of business deals saddled the brand with too much debt that led to a degradation of customer service from top-line pressures and a loss of identity helped seal its fate well before rent skyrocketed.
With a new model called genetic algorithms, Zappos' lead data scientist Ameen Kazerouni and his team built better term recognition into Zappos’ search that pulls in historical data and quickly picks up on new keywords that are introduced as soon as fashion trends start to pick up speed. In addition to smarter results, customers also see more personalized results based on what they’ve searched for in the past.
As Walmart has significantly expanded its online assortment over the past couple of years, it continues to see fashion as a key area in which it can fill a key white space in e-commerce that it can't fill through its stores. But in order to increase its assortment of online fashion brands, Walmart first had to convince premium fashion brands – many of whom may not have ever considered making selling through Walmart a key part of their growth strategy – to work with them
Enterprise companies are seeking different kinds of strategic partnerships in the digital age. According to new research, marketers say factors such as influencers, social ambassadors and affiliates have made referrals more important than immediate transactions.
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