To fuel Athleta’s growth, Gap looks abroad

As Gap, Inc. prepares for a future without Old Navy, one of the ways it's looking to fuel growth is by taking Athleta, which has been one of the few bright spots in its portfolio, overseas.

Latest Stories

  • SEP 12, 2019

    Big retailers like Walmart are tiptoeing into alcohol

    As Walmart continues to try to innovate and stay ahead of the competition, it says adult beverages is part of the equation. Alcohol, however, is a hard industry for large traditional retailers to scale. But as other retailers and platform begin to experiment in the space, it's clear alcohol is going to become a huge competitive battleground.

  • SEP 11, 2019

    Introducing the new issue of Digiday magazine

    Our latest issue features new sections covering Culture, Media, Retail and Work

  • SEP 10, 2019

    With its new loyalty program, Target tries to attract infrequent shoppers

    Target's Cartwheel rewards program has for the past several years been pointed to as one of the most successful loyalty programs from a big-box retailer. Yet, late last year, Target announced that it was testing a new loyalty program called Target Circle, that would replace Cartwheel. The new loyalty program is meant to bridge the gap between Cartwheel, a digital couponing app that was free, but still geared towards diehard Target shoppers, and Red Card, Target's private label credit card.

  • SEP 09, 2019

    How fast food became the new Supreme

    Supreme has long been an arbiter of all what's cool, thanks to its drop model strategy. The brand keeps customers waiting and then drops new items at a moment's notice. Now, fast food restaurants are taking to this ploy.

  • SEP 09, 2019

    To quadruple its international business by 2023, Lululemon takes a local approach

    In April, Lululemon set a five-year-strategic plan with an aggressive goal for its international business: to quadruple sales generated outside of North America by 2023. In order to do so, Lululemon is opening stores in Europe and Asia at an aggressive pace --  of the 45 to 50 stores Lululemon is projecting it will open this year, about 30 of those will be outside of North America. But it also sees hosting localized events and developing customized e-commerce sites for each country it wants to gain market share as critical to its goals.

  • SEP 04, 2019

    How teen apparel retailers are revamping their store fleets

    Brick-and-mortar remains an important sales channel for any mall-based retailer, but especially those whose most frequent customers are teenagers. According to a study last year from the International Council of Shopping Centers, 95% of Gen Z shoppers visited a mall between February and April 2018, compared to 75% of millennial and 58% of Gen X shoppers.

  • SEP 04, 2019

    How Walmart and Target are using private-label and physical stores to fight back against Amazon

    While Amazon continues to rule retail, traditional companies like Target and Walmart are strategizing to fight. Here are some of the ways the companies use private labels and their own stores to stay relevant and competitive.

  • SEP 03, 2019

    How Dollar General found a low-margin niche

    This past year, Dollar General has excelled, even ahead of the pack in other dollar store categories, thanks to a series of programs aimed at trimming margins and enticing customers. These include opening a number of new stores, investing in private-label brands as well as building out in-house logistics programs. Put together, Dollar General is creating a multi-pronged dollar store expansion strategy.

  • AUG 29, 2019

    By buying Lord & Taylor, Le Tote tries to assert itself as a retail leader

    Fashion subscription service Le Tote announced it was buying Lord & Taylor for $100 million. At first glance, it's an example of a digitally native company trying to enter the big leagues. But it remains to be seen if the bet will pay off.

  • AUG 27, 2019

    With smaller and more curated stores, Target solidifies brick-and-mortar strategy

    Target just announced that its opened around 100 small format stores. These curated shops -- generally in metropolitan locations -- have helped the big box retailer expand and provide more localized offerings. But past retailers have made the same scaled-back attempt and failed.

  • AUG 26, 2019

    ‘It’s a different economic model’: Traditional retailers face hurdles in push into resale

    Over the past several weeks, a steady drip of traditional brick-and-mortar retailers have announced plans to launch their own rental and resale service. They see these services as a way to reach a younger, more socially-conscious consumer, and they're inspired by the success of fast-growing startups like Rent the Runway and the RealReal. But many of the startups these traditional retailers are seeking to emulate remain unprofitable, and are struggling to maintain high levels of customer service as they continue to scale.

  • AUG 21, 2019

    As digital sales increase, Target is looking for ways to ensure its stores can fulfill orders efficiently

    Target's strategy of using its stores to fulfill orders placed online continue to drive an increase in both digital sales and foot traffic. Now, as Target has remodeled the majority of its stores to ensure they can effectively serve as fulfillment centers, its eyeing additional investments in automation and employee training to ensure it can keep up with digital sales growth.

  • SEP 13, 2019

    Hyper-personalization: How advertisers can get personal without getting creepy

    Clumsy hyper-targeting hits consumers with the creep-factor. Hyper-personalization is different, incorporating factors like timing and frequency to create an ad experience that's actually welcome. Download the guide to learn more.

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