Amazon is once again delaying a controversial new seller fee as the e-commerce behemoth looks to appease its hundreds of thousands of merchants after the original announcement sparked outrage among sellers. It's a sign that Amazon is looking to turbocharge the business as competitors encroach on its turf.
TikTok is forging ahead on becoming a full-fledged photo platform -- and brands are coming along for the ride. Consumer-facing companies tell Modern Retail how they're using the Carousel feature and whether they'd consider moving to TikTok's rumored new photo app.
Is Meta broken? That's what marketers keep saying on sites like X (formerly known as Twitter) and LinkedIn.
Retail-driven attempts to address cost and access are challenged by the costly and complex insurance environment.
Thirty-five percent of Amazon.com customers in the U.S. have bought groceries in their most recent order in the twelve-month period ending with the March 2024 quarter.
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They're pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.
Fan Outfitters, a business unit of Lids, now has 12 stores opened in cities like Phoenix, Dallas and Oklahoma. Fan Outfitters hopes the concept can grow into 200 or 300-plus stores.
The lines between brand and performance marketing are blurring. It's no longer enough to spend millions on a TV campaign and hope people find your brand. In this series, Modern Retail looks into how the wild, expensive world of brand marketing has been upended over the last few years.
On Wednesday, Instacart announced that it is ramping up its existing partnership with The Save Mart Companies, the largest regional grocer in California. Modern Retail spoke with David McIntosh, Instacart’s VP & GM of Connected Stores, and Tamara Pattison, chief digital officer at The Save Mart Companies about the future of grocery shopping, changing consumer behavior and standing out in the crowded grocery-tech marketplace.
Seven brands tried out live shopping on Poshmark in April, selling out items as part of a new brand-led experiment.
Katherine Ryan, vice president, brand marketing, Bitly From trending resale programs at top brands like Lululemon and REI that make sustainable shopping more accessible to scrutiny over Taylor Swift’s private jet carbon dioxide emissions, demand for sustainable shopping experiences and transparency is at an all-time high. Consumers have more access to information than ever, and […]
In this edition of the weekly briefing, we share newly released data from Modern Retail+ Research’s influencer index that focuses on how brands can partner with influencers and best practices.
Fashion giants like Nike and Ralph Lauren have long sponsored the Olympics or national teams. Now, more small-scale brands are joining them on the global stage through uniform deals.
By virtue of the fact that its water bottles are now a status symbol, Stanley has become an accessories brand — a position that it is further cementing with a new line of bags.
As grocery brands try to invest in long-term growth and profitability, some are creating room-temperature products to reduce costs.
Murphy’s Naturals and Rachio are two outdoor companies expanding their wholesale reach this spring.
Renee Doerre, senior director of strategy and enablement, Roundel Creating impactful e-commerce strategies begins and ends with the consumer experience. From websites to apps to in-store experiences and third-party platforms, shoppers can connect with brands at many touchpoints. Consumers want a convenient and personalized shopping experience and advertisers must create lasting ways to capture and […]
