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True Fit co-founder launches new fashion marketplace Shoptrue

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The approach that helped Grüns hit a $500 million valuation in 2 years and land at Sprouts, Target and Walmart
CPG Playbook
The approach that helped Grüns hit a $500 million valuation in 2 years and land at Sprouts, Target and Walmart

Grüns has had a meteoric rise, hitting a $500 million valuation in two years and landing on the shelves of Sprouts, Walmart and Target. In an interview with Modern Retail, Grüns founder Chad Janis laid out the product and marketing strategy that he believed helped catapult Grüns to where it is today. 

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