‘People don’t want to find a product through an ad’: Verishop’s Imran Khan on brand discovery in a post-iOS 14 landscape
March 01, 2022 ■ 4 min read
Snacking has somewhat become a small luxury for inflation-weary shoppers who’ve held back their spending habits. CPG brands, eyeing the opportunity to gain more share of shoppers’ snacking budgets, are now increasingly bringing some of their well-known brands into new categories.
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