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With mini apps on Snapchat, retailers have another route to get their services in front of a massive audience. Since announcing the feature last summer, Snap has added 14 Minis within its chat section. Now, companies like Poshmark and Verishop are testing it out.
For years, retailers and tech companies have tried to harness live video as a means of reaching online shoppers. Now, numerous live video shopping startups have found themselves flush with cash as venture capitalists and celebs pour into the sector in search of the next big thing.
Health care apparel brand Figs, which recently went public, has an army of nurses and doctors online. These brand ambassadors have helped give the company a name -- as well as lowered its customer acquisition costs.
Visual search is witnessing a resurgence in interest that retailers may find difficult to ignore. On the one hand, social media and web giants are pushing visual search to the forefront of their platforms. Meanwhile, many retailers are opting to incorporate the feature directly into their existing apps, either individually or with the help of specialist tech startups.
Brands and retailers are retaining their resources and keeping the tech stacks they have. That's according to a recent survey of brands and retailers from Modern Retail and Glossy. The respondents were asked if they've updated their e-commerce platforms in the last year, and many said they hadn't
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