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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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Why traditional retailers struggle to figure out subscription services

March 01, 2019
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Ghost is betting on on-premise sales to boost its energy drink business
CPG Playbook
Ghost is betting on on-premise sales to boost its energy drink business

Ghost co-founder and CEO Dan Lourenco explains how the energy drink brand is building its on-premise business through festivals and concert venues.

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