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Seven seats remaining for the Modern Retail Marketing Summit, April 20-22.

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Seven seats remaining for the Modern Retail Marketing Summit, April 20-22.

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Modern Retail
Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Retailers

How retailers are rethinking children’s apparel

April 17, 2019
Retailers

Best Buy’s blueprint for surviving as a big-box retailer in the Amazon age

April 16, 2019
Retailers

Bloated brands are looking to spin-offs to save themselves

April 15, 2019
Retailers

‘A level of credibility’: Drugstore chains are embracing CBD

April 12, 2019
The Amazon Effect

How Microsoft and Google are using a fear of Amazon to court retailers

April 11, 2019
adidas nyc flagship
Retailers

‘I give them credit for taking the deepest dive first’: Inside Adidas’ playbook for celebrity partnerships

April 10, 2019
Retailers

Method and Olly co-founder Eric Ryan: ‘It’s very hard to build a profitable brand online’

April 08, 2019
Retailers

How retailers are rethinking wedding and baby registries in the Amazon age

April 05, 2019
Retailers

How Madewell could become a billion-dollar brand

April 04, 2019
walmart
Retailers

How Walmart is building its online grocery business to stave off Amazon

April 03, 2019
bed bath and beyond
Retailers

‘I don’t know what they stand for anymore’: What went wrong at Bed Bath & Beyond

March 29, 2019
Retailers

‘A battle for the top of the funnel’: Pinterest’s long road to becoming a commerce platform

March 28, 2019
Retailers

More retailers are investing in plus-size collections to drive growth

March 26, 2019
New DTC toolkit

Lerer Hippeau’s Andrea Hippeau: The DTC market is overcapitalized

March 22, 2019
New DTC toolkit

‘We’re dealing with an issue that’s unsexy’: New DTC brands are targeting baby boomers

March 21, 2019
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Top Story
Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media
Digital Marketing Redux
Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media

Brands are jumping into viral comment threads on TikTok, Instagram and X to generate real-time engagement. Not only is this an effective tactic to gain more likes and followers, but it can also help strike creator partnerships on the fly.

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