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Allison Smith

Allison Smith

Allison Smith is an e-commerce platforms reporter at Modern Retail. Her coverage includes Amazon and its competitors such as TikTok, Shopify and Temu. Allison previously covered corporate finance at Bloomberg News. Her reporting has also appeared in The Guardian, Grub Street and Crain’s Detroit Business. Allison lives in New York and can be reached via email at allison@modernretail.co or through text message or Signal at 972-742-0191.

Allison Smith

Allison Smith is an e-commerce platforms reporter at Modern Retail. Her coverage includes Amazon and its competitors such as TikTok, Shopify and Temu. Allison previously covered corporate finance at Bloomberg News. Her reporting has also appeared in The Guardian, Grub Street and Crain’s Detroit Business. Allison lives in New York and can be reached via email at allison@modernretail.co or through text message or Signal at 972-742-0191.

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Member Exclusive

Marketplace Briefing: Inside Marc Lore and Melissa Bridgeford’s AI shopping agent Wizard

February 19, 2026
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Amazon surpasses Walmart in annual revenue for the first time

February 19, 2026
The Marketplace Boom

TikTok Shop halts plan to end independent shipping for U.S. sellers after backlash

February 18, 2026
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UrbanStems and Quince say wine is driving bigger Valentine’s Day sales

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February 12, 2026
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Earnings

Amazon set to pass Walmart in annual revenue for the first time after hitting $700 billion in sales

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Marketplace Briefing: TikTok’s rocky U.S. transition gives brands pause after outage hits sales

February 05, 2026
Q&A

How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement

February 03, 2026
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January 29, 2026
The Marketplace Boom

Exclusive: Some TikTok Shop sellers are pulling back as the platform moves to end independent shipping in the U.S.

January 28, 2026
Global Retail

What’s In Your Cart?: E.l.f. Beauty’s Chief Brand Officer Laurie Lam on her obsession with black sesame, hotel experiences and NYC-friendly heels

January 27, 2026
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Marketplace Briefing: Shopify President Harley Finkelstein on why AI shopping ‘can’t just scrape information’ 

January 22, 2026
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January 20, 2026
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Marketplace Briefing: Inside the marketplace strategies of Target, Best Buy and Nordstrom

January 15, 2026
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January 13, 2026
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TikTok Shop halts plan to end independent shipping for U.S. sellers after backlash
The Marketplace Boom
TikTok Shop halts plan to end independent shipping for U.S. sellers after backlash

TikTok Shop has reversed course on its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go into effect.

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