California's new data privacy regulations are set to be enacted in the coming months. Some retailers are being caught flatfooted in the race to be compliant.
As a traditional brick-and-mortar retailer, Lowe's doesn't solely rely on digital marketing channels to raise brand awareness -- it's also looking to drive them more of its existing customers into stores, or get them to buy products in other categories. Lowe's has zeroed in on YouTube in particular as an important channel in driving customer traffic to its website, and that its customers see YouTube as a "resource for product inspiration and knowledge."
Many malls in the U.S. are about to lose yet another brick-and-mortar tenant, as Forever 21 filed for bankruptcy earlier this week. Forever 21's bankruptcy filing has prompted discussion about whether or not fast-fashion is dying, or just evolving. But there are some lessons that every retailer would be wise to take away from Forever 21's bankruptcy filing.