As the Amazon aggregator market matures, players are tweaking their acquisition strategies in 2023, while consistently evaluating deals with brands. While basics when purchasing a brand have largely remained the same, aggregators now have more data on what does and doesn't work.

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Analysis

TikTok is driving an offline lift in sales for some brands

January 23, 2023  ■  4 min read

While TikTok ads and posts are typically known for driving online traffic for brands either to their Amazon storefronts or DTC sites, some brands have more recently observed an increase in their offline sales through these videos.

Amazon Briefing: In a bid to offer the best prices, some sellers say Amazon is getting overzealous

January 26, 2023  ■  6 min read

Some sellers — particularly those that sell collectibles — claim that Amazon’s seemingly automated program that tries to keep merchants listing their prices at the most competitive rates has gone too far. While Amazon hasn’t divulged the way it enforces its competitive pricing policy, some sellers see the program as both overzealous and a black box.

Other news to know

  • Hiring last month in the U.S. surged higher than expected, with the economy adding 517,000 jobs. The unemployment rate now stands at 3.4%, a 53-year low.
  • The retail industry eliminated 13,000 jobs last month, a whopping 3,225% increase year-over-year, according to a report by Challenger, Gray and Christmas. The tech industry had the most job cuts, at 41,829.
  • Beyond Meat is retooling its retail strategy to focus on five major grocers after suffering mounting losses, the WSJ reports. It’s also hired a new marketing executive who oversaw advertising for Red Bull North America.
102,943
U.S. layoffs in January, according to Challenger, Grey & Christmas
Top Stories Feb 06

Why Australian pet brand Dog by Dr Lisa is entering the U.S. market

February 06, 2023  ■  4 min read

The market size and spending power of American shoppers are tempting for several brands hoping to scale their business. For Dog by Dr Lisa, the sheer size of the pet market and the desire to become a global brand were some of the factors that attracted the brand to the country.  

Amazon cited for warehouse safety violations in ongoing federal probe

February 06, 2023  ■  4 min read

On Feb. 1, the Department of Labor cited Amazon for OSHA violations related to worker safety at three warehouses. Though the civil penalties are set by law and may seem insignificant, some worker advocates say the findings themselves underscore the ongoing concerns about warehouse safety.

How independent artists are using drops and preorder models to drive sales

February 06, 2023  ■  4 min read

For years, major brands like Supreme and Nike have built hype around limited-edition drops of sweatshirts and sneakers. Now, independent artists are embracing similar scarcity tactics to build buzz on Instagram, Etsy and beyond. 

Why CPG giants are expanding their popular brands into new categories

February 03, 2023  ■  4 min read

Snacking has somewhat become a small luxury for inflation-weary shoppers who’ve held back their spending habits. CPG brands, eyeing the opportunity to gain more share of shoppers’ snacking budgets, are now increasingly bringing some of their well-known brands into new categories. 

Special Edition
The Great Mall Overhaul

First, the mall was dying, then the mall was the future of retail and then came the pandemic. Now what? In this series, Modern Retail and Glossy go deep into the past, present and future of the mall.

Podcasts

Technology

Pink and purple Amazon logo cracked in half on a dark navy blue background

Amazon swings to a loss for 2022 as sales from e-commerce drop in Q4

February 02, 2023  ■  3 min read

The Seattle tech giant’s revenue in the fourth quarter was $149.2 billion, a 9% year-over-year increase. However, Amazon’s e-commerce sales decreased, as online store revenue dropped 2% to $64.5 billion from $66 billion in the fourth quarter of 2021.

Amazon Briefing: To protect against an economic downturn, more Amazon sellers are considering expanding to Europe

February 02, 2023  ■  5 min read

Some U.S.-based Amazon sellers are looking at overseas expansion as one of their primary focus areas this year, with Germany and the U.K. being among the first two markets they want to go to.

Why CTV has become central to retailers’ marketing strategies

December 12, 2022  ■  4 min read

Sponsored by MNTN With consumers taking an increasingly omnichannel approach to shopping, retailers are responding with their own omnichannel ad strategies to meet customers where they are.  As part of this strategy shift, teams are adapting their marketing mix to incorporate more advertising on connected TV, particularly as more viewers tune into streaming. CTV is […]

Marketing

A pair of short fuzzy chestnut-colored boots posed outside on a rock.

Ugg product strategy and Hoka popularity are fueling Deckers’ DTC sales

February 02, 2023  ■  4 min read

Deckers posted record growth and big gains in DTC sales, thanks to skyrocketing sales of Hoka running shoes and the continued popularity of sheepskin boot brand Ugg. At its third-quarter earnings report, CEO David Powers said that the brand heat around Hoka and Ugg is setting Deckers up for success and resilience in a difficult consumer environment.

TikToker Nava Rose poses in a white lace dress and red coat.

Resale platforms like ThredUp are rebelling against fast fashion

February 02, 2023  ■  5 min read

Resale marketplace ThredUp is continuing its efforts to push shoppers away from fast fashion, playing into the growing trend of secondhand shoppers looking to be less wasteful. On Thursday, ThredUp announced a campaign with secondhand fashion TikToker Nava Rose.

How Ferrero is positioning its growing confectionery portfolio as more premium

February 02, 2023  ■  5 min read

Italian multinational chocolate maker Ferrero is the latest conglomerate to modernize its existing brands and introduce new items like bite-sized products. This company is on a multi-year roadmap to overhaul brands like Baby Ruth while growing other lines in the U.S., such as Kinder Bueno and Nutella.

Operations

Coffee table, with plant, candle holder and books set atop a blue and white-striped rug.

Direct-to-consumer brand Ruggable lays off 100 employees

January 31, 2023  ■  2 min read

Thirteen-year-old direct-consumer rug brand Ruggable laid off 100 employees on Friday, joining a number of e-commerce startups resorting to layoffs in the new year ahead of a potential recession. “This outcome was driven by an internal restructuring to ensure our business will remain strongly positioned in today’s challenging economic environment,” a statement from the company read.

Illustration with a pan, a jar and underwear with tags spelling out D-T-C.

DTC Briefing: Plant care brand Arber is building a business around big-box stores

January 31, 2023  ■  7 min read

As challenges like customer acquisition and fulfillment continue to plague direct-to-consumer, more founders are leaning on retailers to grow their businesses. Newly-launched brands, in particular, are foregoing the default DTC playbook by building their business around retail partnerships from the start. Plant care startup Arber is one such brand, which has secured wholesale deals with Walmart and Target less than two years after launching.

<strong>Report: How retailers are reshaping returns experiences in 2023</strong>

December 02, 2022  ■  1 min read

With the growth of e-commerce, retailers are facing greater challenges with online returns — from increased logistics costs due to inflation to higher return rates as more shopping goes online. As for shoppers, they continue to expect online returns that are easy and free. These challenges are also opportunities for retailers, as consumers increasingly gravitate […]