With the price tag of necessities from groceries to apparel going up, retailers are looking to one-up their competitors this back-to-school season by offering steep discounts, even at the expense of their bottom lines.
Roughly one in four Americans have used BNPL, a means to finance a purchase over time that often comes with zero-interest or is fee-free if paid on time. Some BNPL experts anticipate that usage of the platforms could continue as inflation continues to rise, widening the risk for potentially overextended young consumers who are more likely than other generations to use the credit card alternative.
While e-commerce startups are still struggling with the fallout from last year’s iOS14 update, it’s been a boom for attribution vendors, who are increasingly finding themselves in demand. In particular, two early-stage attribution startups: TripleWhale and Northbeam have commandeered a lot of interest from younger brands. They, along with more established multitouch attribution vendors like nine-year-old Rockerbox, say that they’ve seen an uptick in new clients last year.
Ahead of the holiday shopping season, tech giant Google is expanding its loyalty ad offering for retailers. Experts said Google’s efforts come at a time when retailers have been adding paid membership programs where individuals pay a fee annually or monthly to the brand.
Consumers are spending 10% more on goods than they were last summer. But July 2022 sales are still relatively flat compared to the month before, according to new U.S. Census Bureau data. For retailers, the July forecast indicates people are continuing to spend despite wrangling with higher gas prices and worries about inflation.
Amazon’s ‘Thursday Night Football’ games package is expected to rope in more advertisers at a critical time for the e-commerce giant. Here’s what it means for the company’s growing advertising ambitions.
As gas prices and inflation in the United States approach half-century highs, shoppers are now more dependent on seeking out discounts and switching brands to save on costs when necessary. It’s a complete turnaround from the early days of the pandemic.
Prices have risen precipitously over the last year, and brands and retailers are trying to recalibrate their strategies. In this series, Modern Retail looks at all the business elements being impacted by inflation and what likely will come next.
For the past year, off-price retailers have benefitted from shoppers looking for discounts and deals as the cost of living spikes. But according to TJX’s latest earnings report, which highlighted a decline in revenue, even TJ Maxx and Marshalls aren’t immune to slowing spending.
In June, Target rolled out aggressive moves to adjust its inventory and match consumer demand, which includes canceling orders and rolling out markdowns. This plan had been the main driver of its profit decline. However, executives said that they believe the short-term impact of the plan will position the company for growth in the coming months.
Paul Gray, product marketing lead, Shopify Ecosystem As brands strive to capitalize on the success of direct-to-consumer (DTC) business models over the past decade, many are renewing their focus on building distinct identities, unique products and loyal customer bases. These companies are expanding into new geographies and extending product ranges to make the most of […]
As inflation wrecks havoc on Americans’ shopping habits, luxury brands have become even more exclusive thanks to historical price hikes. These factors, according to luxury resale platforms, create an opportunity to court high-end shoppers looking for deals.
Despite grappling with the impact of excess inventory and shifting customer spending, Walmart reported that it is steadily resolving some of the issues impacting its bottom line. The retail giant is battling headwinds on several fronts, but thanks to value propositions, experts said it is able to weather the storm.
At the Modern Retail DTC Summit, taking place October 17-19 in Miami, Florida, we're going to dive deep into what it means to be a DTC brand in this new marketing landscape — speaking with leaders in the space about how their business models have shifted and what they're focusing on now.
