Retailers race to offer the best deals during a budget-conscious back-to-school season

August 19, 2022

With the price tag of necessities from groceries to apparel going up, retailers are looking to one-up their competitors this back-to-school season by offering steep discounts, even at the expense of their bottom lines.

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Analysis

Gen Z is flocking to buy now, pay later to beat inflation

August 16, 2022

Roughly one in four Americans have used BNPL, a means to finance a purchase over time that often comes with zero-interest or is fee-free if paid on time. Some BNPL experts anticipate that usage of the platforms could continue as inflation continues to rise, widening the risk for potentially overextended young consumers who are more likely than other generations to use the credit card alternative.

DTC Briefing: How attribution became the hot new battleground for e-commerce startups

August 09, 2022

While e-commerce startups are still struggling with the fallout from last year’s iOS14 update, it’s been a boom for attribution vendors, who are increasingly finding themselves in demand.  In particular, two early-stage attribution startups: TripleWhale and Northbeam have commandeered a lot of interest from younger brands. They, along with more established multitouch attribution vendors like nine-year-old Rockerbox, say that they’ve seen an uptick in new clients last year.

Other news to know

  • On Thursday, Kohl’s cited a drop in middle-income shoppers for softer sales. The retailer also cut its upcoming yearly revenue guidance.
  • Global heat waves are the latest hurdle for supply chains. With temperatures reaching historic records, some factories are shutting down to conserve energy. 
  • More Americans are using Apple Pay, The Wall Street Journal reported. Today, about 75% of iPhone owners use the checkout method, compared to 10% in 2016 when Apple launched the digital wallet.
7.7%
Q2 drop in Kohl’s sales
Top Stories Aug 19

Google’s latest way to win over retailers focuses on loyalty programs

August 19, 2022

Ahead of the holiday shopping season, tech giant Google is expanding its loyalty ad offering for retailers. Experts said Google’s efforts come at a time when retailers have been adding paid membership programs where individuals pay a fee annually or monthly to the brand.

How shopping habits are changing compared to last summer

August 19, 2022

Consumers are spending 10% more on goods than they were last summer. But July 2022 sales are still relatively flat compared to the month before, according to new U.S. Census Bureau data. For retailers, the July forecast indicates people are continuing to spend despite wrangling with higher gas prices and worries about inflation.

Amazon Briefing: What advertisers can expect from Amazon’s NFL offering

August 18, 2022

Amazon’s ‘Thursday Night Football’ games package is expected to rope in more advertisers at a critical time for the e-commerce giant. Here’s what it means for the company’s growing advertising ambitions.

How inflation created a new shopper mindset

August 18, 2022

As gas prices and inflation in the United States approach half-century highs, shoppers are now more dependent on seeking out discounts and switching brands to save on costs when necessary. It’s a complete turnaround from the early days of the pandemic.

Red balloons spelling out the word "sale" on a blue background with white clouds
Special Edition
Inflated Expectations

Prices have risen precipitously over the last year, and brands and retailers are trying to recalibrate their strategies. In this series, Modern Retail looks at all the business elements being impacted by inflation and what likely will come next.

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Latest Stories

tjmaxx

Even off-price retailer TJX is being impacted by inflation

August 17, 2022

For the past year, off-price retailers have benefitted from shoppers looking for discounts and deals as the cost of living spikes. But according to TJX’s latest earnings report, which highlighted a decline in revenue, even TJ Maxx and Marshalls aren’t immune to slowing spending.

Target’s income plunges 90% in effort to rightsize inventory

August 17, 2022

In June, Target rolled out aggressive moves to adjust its inventory and match consumer demand, which includes canceling orders and rolling out markdowns. This plan had been the main driver of its profit decline. However, executives said that they believe the short-term impact of the plan will position the company for growth in the coming months.

Sponsored

How DTC pioneer Thinx uses technology to deliver a shopping experience that turns customers into advocates

August 10, 2022

Paul Gray, product marketing lead, Shopify Ecosystem As brands strive to capitalize on the success of direct-to-consumer (DTC) business models over the past decade, many are renewing their focus on building distinct identities, unique products and loyal customer bases. These companies are expanding into new geographies and extending product ranges to make the most of […]

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‘I’m not worried about the recession’: What inflation means for luxury resale

August 17, 2022

As inflation wrecks havoc on Americans’ shopping habits, luxury brands have become even more exclusive thanks to historical price hikes. These factors, according to luxury resale platforms, create an opportunity to court high-end shoppers looking for deals.

Walmart employee stocking shelves

Walmart makes progress on inventory glut during second quarter

August 16, 2022

Despite grappling with the impact of excess inventory and shifting customer spending, Walmart reported that it is steadily resolving some of the issues impacting its bottom line. The retail giant is battling headwinds on several fronts, but thanks to value propositions, experts said it is able to weather the storm.

Modern Retail DTC Summit
Oct 17, 2022

At the Modern Retail DTC Summit, taking place October 17-19 in Miami, Florida, we're going to dive deep into what it means to be a DTC brand in this new marketing landscape — speaking with leaders in the space about how their business models have shifted and what they're focusing on now.