Target has recently added TikTok-favorite bedding brand Mellow Sleep and other buzzy brands to its home category to help revive sales.
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Target has recently added TikTok-favorite bedding brand Mellow Sleep and other buzzy brands to its home category to help revive sales.
Tariff refunds are great news for the corporate balance sheets of big-box retailers, and less so for consumers tightly squeezing their wallets.
Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
Since last August, Ruggable has shifted about 10% of its overall spend from performance channels, like Meta, into brand channels, like influencers and connected television. The brand plans to grow that spend by another 15% to 20% next year, chief marketing and creative officer Lauren Sherman-Kaoud said.
The grocery business has been uniquely challenging in 2026, thanks to sky-high inflation. But Albertsons' second-quarter earnings call on Tuesday was still unusually dour.
For some fashion brands, what's old is literally new again. Here's why brands like Crocs, Vera Bradley and Express are looking to their archives for current fashion inspiration.
Bogg is diversifying beyond the beach as it works to win over commuters, athletes and travelers with its new Go Tote.
Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to create a fragrance or a sensorial experience inspired by it.
This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.
More than a decade after launching, kids' clothing brand Monica + Andy is embarking on its first big category expansion. Within the past month, the company has launched a line of baby-care products
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
As DoorDash adds partners like Costco, the company is also expanding shopping features like Text DoorDash and Dasher Returns in an effort to become a one-stop marketplace.
Companies like Kroger, Giant Eagle and DoorDash outlined their philosophies on agentic AI tools at this year’s Groceryshop conference. Much of the discussion centered around how to train shoppers to naturally integrate agentic shopping into their busy routines.
Seasonal demand may be predictable, but consumer behavior isn’t. By investing sooner and responding to evolving consumer signals, marketers can influence consideration, build momentum and capture demand before competition intensifies. Sponsored by Keen Decision Systems.
First, it was “Barbie.” Then, it was “Wicked.” Now, brands are jumping on the IP opportunity around “A Court of Thorns and Roses.” Since 2015, the ACOTAR franchise has sold more than 75 million copies globally and helped power the growth of the “romantasy” genre.
Amazon’s fall Prime Big Deals Days helped kick off early holiday sales as shoppers chased discounts and bundles and stocked up on essentials. Here’s how the event went, based on data and anecdotes from brands.
Brands are starting to test OpenAI’s ChatGPT ads. But high costs and weak sales mean they expect little holiday budget to shift away from Google or Meta and toward these AI platforms.
Executives at Rhone, Anthropologie, Kohl’s, Brunt and Crocs weigh in on why brick-and-mortar is still standing strong heading into 2027.
It’s shaping up to be another eventful and unpredictable holiday season, as consumer sentiment and geopolitical conditions continue to fluctuate wildly in the days and weeks leading up to Black Friday. Here are the supply chain stories to watch.
Black Friday and Cyber Monday preparation begins for e-commerce brands and retailers well before those peak shopping days arrive. Besides planning marketing and promotion strategies, brands must consider how to convert shoppers and whether their e-commerce infrastructure can support demand. Agentic commerce tools, like AI-powered storefronts, help brands make the shopping journey more intuitive and […]
