‘Cutthroat part of the market’: How big-box retailers are competing to win a greater share of holiday toy sales

With the holiday shopping season-fast approaching, big-box retailers like Target and Walmart are trying to drum up publicity with the announcement of new shopping features and exclusive products to win over a greater share of toy shoppers.

Top Stories Oct 17

How Amazon’s expanding Prime program could impact brands and sellers

Amazon is making cheaper one-off items eligible for free one-day Prime shipping. It's clearly a way to entice more customers, but sellers and brands may feel the costs in the years to come.

How brands try to make customer lifetime value and retention rates look as good as possible

Brands, especially venture-backed ones, live and die by a few metrics. Customer lifetime value and retention rates are especially critical in proving to investors that their company is worthy of being valued at five times or ten times revenue.

New sites are helping customers make sense of the DTC landscape

New and existing sites are increasingly seeing an opportunity in helping both shoppers and industry members make sense of the growing DTC landscape. The founders of these sites say that because it's easier now than ever before to start a new brand, and many of these brands gain traction through a mix of paid Facebook and Instagram ads, influencer partnerships, and affiliate deals, it's hard for even someone who works in the consumer industry to understand which new mattress or razor is best.

Other news to know

  • The Children’s Place, which bought the rights to children’s apparel brand Gymboree earlier this year, unveiled plans to bring the formerly bankrupt brand back to life. The Children’s Place said in a press release on Tuesday that it will relaunch the Gymboree website, as well as launch branded shop-in-shops in 200 of its stores, in early 2020.
  • Discount retailer Five Below is getting into esports. The company led a funding round for Nerd Street Gamers, which builds facilities to host e-sports events. As part of the deal, Nerd Street Gamers will work with Five Below to test adding spaces to select stores for e-sports events.
  • Under Armour has struck a deal with Virgin Galactic to get its gear into outer space. Virgin Galactic says it’s on track to make its spacecraft flights available for tourists next year, and Under Armour will be designing the space suits.
$12 million
Funding raised by Nerd Street Gamers
Latest Stories
Explainer: Everything you need to know about grocery delivery wars

Explainer: Everything you need to know about grocery delivery wars

Over the last week, there's been a bunch of movement in the online grocery space. Uber bought a grocery delivery service, and FreshDirect is reportedly considering selling itself. The overall space is in the midst of a big transition -- here's where all the players stand right now.

Fees are skyrocketing as store cards lose their luster

Retail credit card APR has been going up steadily over the last few years. Meanwhile, a bunch of new financing services have been taking the retail industry by storm. Is the store credit card model beginning to wane as it gets more and more predatory?

As retailers squeeze more from their physical stores, store employees get caught in the middle

As retailers are leaning on their stores to do more than ever before without significantly raising labor costs, store associates can get caught in the middle. Over the past few months, big-box retailers, from Target to Home Depot to Kohl's, are encouraging more customers to take advantage of in-store fulfillment options like buy online, pickup in-store or ship-from-store. That in turn requires more investment in their backroom operations. Others, like Kohl's, are now offering more front-facing in-store services.

Inside one spice retailer's anti-Trump, pro-impeachment Facebook ad strategy

Inside one spice retailer's anti-Trump, pro-impeachment Facebook ad strategy

A midwestern Spice company has a very political message, and spend a lot to share it on Facebook. For the last three years, this has proven to be a good digital strategy -- so much so that its political advertising spending has been rivaling Trump's.

With new sampling program, Uniqlo takes page from DTC brands

Uniqlo just announced a new promotion, giving away 100,000 free samples. The retailer's US business has been flagging, and this seems like a way to try to regenerate interest. This latest program seems to borrow from some DTC strategy.

How a digitally native clothing brand used marketing intelligence to identify its customers
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How a digitally native clothing brand used marketing intelligence to identify its customers

Ironing out a solid e-commerce strategy is a necessity for brands of all sizes, but it’s especially crucial for independent, direct-to-consumer businesses.

Snapchat is evolving its ad platform to encourage DTC brands to spend more

As Snapchat's created more in-app commerce opportunities over the past year, it's also sought to encourage consumer brands to spend more on the platform by creating more shoppable ad formats, and improving its ad targeting options.

Why Kroger's advertising program remains a nascent opportunity

Kroger has been trying to turn its business around, and one of its most anticipated programs is around media and marketing. It's been a while since the grocer first launched its new advertising offerings -- has it made a dent with brands?

Modern Retail Research: 41% of brands and retailers say Amazon isn't a trustworthy partner

Retailers and brands have a lot to gripe about when it comes to Amazon. The e-commerce juggernaut has become in many ways a frenemy for brands.

Modern Retail Summit
Oct 28–Oct 30, 2019

Join us at the Modern Retail Summit, where retail marketers will discuss everything from the Amazon effect, new infrastructure and the shift in the direct-to-consumer world.

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