After a year and a half of unevenly applied US Covid-19 regulations as well as various city exoduses, Miami, Los Angeles and Chicago’s retail scenes fare differently. While many hope for a return to store in 2021, retailers' fates rest somewhat on location. Here's our look into how the three cities are faring.
Online-only, super-fast, super-cheap fashion dominated the pandemic, spurred by TikTok trends. Now, traditional fast fashion retailers will have to keep up. While brick-and-mortar retailers like H&M and Zara are struggling to return to pre-pandemic sales level, online-only fast fashion retailers like Blushmark and Shein are rising in popularity, becoming some of the most downloaded shopping apps in Apple's store. Taking cues from Blushmark and Shein, traditional retailers are reallocating investment to ecommerce, adding features like buy-now-and-pay-later to their sites, and expanding e-commerce to new geographies. Still, digital players have unique advantages of production in an online only model.