Modern Retail+ Research examines how AI search and creator marketing are adding another layer of change to the agency landscape, creating opportunities to expand services while raising new questions about costs, capabilities and the future of media planning.
Tariff refunds are great news for the corporate balance sheets of big-box retailers, and less so for consumers tightly squeezing their wallets.
Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
Over the past several months, there’s been a growing trend of companies promoting plastic-free coffee makers. Coffee giants like Lavazza and Keurig, and startups like Caraway, are all getting in on the action.
Temporary shoe tattoos, attachable ballet ribbons and clip-on sandal charms are becoming mainstays at Crocs as the company makes customization a bigger priority. In particular, the brand says it's embracing "elevated" personalization.
More brands are pouring marketing dollars into bite-sized episodic content and blurring the line between retail and entertainment. Here's why the format has become so popular.
Shapermint is on track to hit $10 million in TikTok Shop sales this year thanks to its creator network, which skews older than the typical TikTok Shop influencer. Notably, 60% of the brand's top-performing affiliate creators are over the age of 35.
Everything from the rise of digital shelf labels to screenshots of pricing algorithms is fueling concerns among consumers that retailers are increasingly using customer data to engage in dynamic pricing, and it is putting more retailers like Walmart and McDonald's on the defensive.
Brian Monahan, brought on to head up Albertsons Media Collective retail media business late last July, has left the company. Business partners were informed Friday of the move.
At Shoptalk, a panel of Gen Alpha shoppers spoke candidly about what they want and don't want from the brands competing for their time, dollars and clicks.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
As DoorDash adds partners like Costco, the company is also expanding shopping features like Text DoorDash and Dasher Returns in an effort to become a one-stop marketplace.
Companies like Kroger, Giant Eagle and DoorDash outlined their philosophies on agentic AI tools at this year’s Groceryshop conference. Much of the discussion centered around how to train shoppers to naturally integrate agentic shopping into their busy routines.
Online eyewear has reached a new phase of maturity, as consumers grow more confident purchasing prescription products digitally and as retailers invest in faster fulfillment, improved fit technology and more seamless omnichannel journeys. Sponsored by Optimax Eyewear Group.
A shakeup at Albertsons’ retail media business has put a spotlight on the challenges retail media leaders are facing. Analysts say that turnover has been a consistent theme of retail media since the beginning. Here’s why.
Nest has turned its bestselling Holiday candle into the new Wonder perfume as the company grows its fine fragrance business.
Nike had a gloomy earnings report on Thursday, reporting year-over-year revenue declines of 4%. But, one of the few bright spots for Nike during the quarter was running, which was a welcome turnaround for the company after years of increased competition from Hoka and On.
Seasonal demand may be predictable, but consumer behavior isn’t. By investing sooner and responding to evolving consumer signals, marketers can influence consideration, build momentum and capture demand before competition intensifies. Sponsored by Keen Decision Systems.
Children’s clothing company Hanna Andersson is making its official debut on Amazon in October, as it seeks to meet consumers’ desire for convenience.
