After launching enterprise businesses around advertising, data and fulfillment, Walmart has pulled the curtain off its next big side hustle: a business through which it will sell its in-house maintenance services to other companies throughout the U.S.
The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
At the Modern Retail Marketing Summit, Renee Lopes Halvorsen, chief marketing officer of Marine Layer, spoke about how the brand is looking to combat a growing sense of digital fatigue with more fun, tactile experiences.
The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.
As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump.
Thorne's chief growth officer, Mary Beech, explained in a conversation at the Modern Retail Marketing Summit how the company has moved to a full-funnel marketing approach with new storytelling, channels and AI tools.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
Shoe brands, which are out billions of dollars from U.S.-imposed duties, are trying to find their footing after recent tariffs whiplash.
After seeing success with its Gen Z strategy in North America, Coach is now scaling that approach internationally.
In an interview with Modern Retail, E.l.f. Beauty’s chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand’s approach to AI implementation.
The humble e-commerce site is getting a major upgrade at Lowe’s. The company is expanding a feature that uses customer data to personalize its website and, essentially, hopes that all customers will have a personalized website by the end of 2026.
As retailers start to experiment with digital screens to display advertising in stores, Dollar General is taking a more old-school approach.
Lowe’s is using AI to improve the mulch-buying process — a critical piece of spring sales for the home improvement retailer. Through a new AI-powered feature called “Mulch Me Now,” Lowe’s Mylow AI assistant will help customers calculate how much mulch they need.
This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer earned through rewards alone; it’s built through relevance, transparency and sustained commitment to understanding customers over time. Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition — and AI’s acceleration of the buying process are making traditional […]
At the Modern Retail Marketing Summit in Huntington Beach, California, ThredUp’s SVP and head of marketing, Kristen Brophy, spoke about the company’s approach to customer acquisition and, specifically, how ThredUp is trying to improve its forecasting with the help of AI.
David’s Bridal is investing more heavily in creators as part of a broader push to modernize the business.
Sam’s Club is beginning to add videos with “expert reviews” to product pages for brands wanting to boost credibility and engagement.
Brands like Hint Water, Every Man Jack and Raw Sugar Living are redoing their packaging to draw in and retain new customers.
Target is adding more than 2,000 items in the baby section and is debuting 200 Baby Boutiques with more premium products and services.
For years, the business case for customer experience was defensive: keep costs down, handle volume and prevent complaints from going viral. CX teams existed to contain damage, not create value. That framing is collapsing — and the retailers leading the shift aren’t just running their support operations more efficiently. They’re redefining the function of CX. […]
