March 18, 2024 ■ 5 min read
During boom times, the philosophy of many brands has been to offer people the luxury of choice. But having a broad range of assortment, especially without the demand to back it up, can hurt brands’ profitability and complicate their supply chain operations.
March 14, 2024 ■ 3 min read
In this edition of the weekly briefing, we share newly released data from Modern Retail+ Research’s yearly index that focuses on how retailers have changed their fulfillment strategies.
February 14, 2024 ■ 4 min read
Jonathan Chin, Co-founder, Facteus The landscape of consumer insights has been traditionally navigated through customer surveys, detailed web analytics, cookie tracking and first-party data collection. These techniques, foundational to retailers’ and brands’ understanding of consumer behavior, predominantly hinged on self-reported preferences, online engagement metrics and data gathered directly from customer interactions. While these methods have […]