Amazon has eclipsed Walmart in annual revenue for the first time ever.

Tariffs

Brands Briefing: Founders hope for a ‘dependable and stable’ 2026 after the chaos of 2025 

January 20, 2026

As brands plan for 2026, they are determined to not have their growth initiatives upended by another year of macroeconomic uncertainty.

‘Quitting wasn’t an option’: How tariffs took an emotional and financial toll on founders in 2025

December 30, 2025

Many founders had to completely upend their business models in 2025 due to tariffs, resorting to production delays, raising prices and putting off hiring to save their businesses.

Other news to know

Top Stories Feb 19

TikTok Shop halts plan to end independent shipping for U.S. sellers after backlash

February 18, 2026

TikTok Shop has reversed course on its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go into effect.

‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push

February 19, 2026

An in-depth look at how brands like American Eagle decide whether cultural backlash is noise or a business threat.

Macy’s is drawing on events like the Thanksgiving Day Parade to grow its creator program

February 18, 2026

After experimenting with creator storefronts and marketing in 2025, Macy's is expanding its influencer program to include more in-person programming and campaigns tied to events like the Thanksgiving Day Parade.

How hair-care brand Jupiter turned product theft into a marketing campaign

February 18, 2026

Hair-care brand Jupiter, which specializes in dry scalp and dandruff products, fell victim to a truck burglary recently. Its founders decided to turn the incident into a marketing moment.

Tariffs

‘Quitting wasn’t an option’: How tariffs took an emotional and financial toll on founders in 2025

December 30, 2025

Many founders had to completely upend their business models in 2025 due to tariffs, resorting to production delays, raising prices and putting off hiring to save their businesses.

The winners and losers of tariffs

December 29, 2025

This year, tariffs kicked in at their highest rate since the Great Depression, completely upending the retail industry. In turn, Modern Retail rounded up the biggest winners and losers of all the changes in tariff policy this year.

The year of Thriftmas: Why secondhand gifts could finally go mainstream this holiday season

December 16, 2025

Secondhand gifts are shedding their stigma this holiday season as shoppers, squeezed by tariffs and inflation, turn to thrift stores and resale platforms for thoughtful, lower-cost presents.

Podcasts

Technology

Walmart says AI users build 35% bigger baskets than others

February 19, 2026

Walmart customers who use the company’s Sparky AI-powered shopping assistant have an order value that’s about 35% higher than those who don’t, newly appointed Walmart CEO John Furner said in the company’s fourth-quarter earnings call Thursday morning.

gray phone on a white and green background displaying a text conversation. One person texts "what's the status of my order?" and a robot replies with three dots, indicating they are typing back

Marketplace Briefing: Inside Marc Lore and Melissa Bridgeford’s AI shopping agent Wizard

February 19, 2026

Wizard has become the latest AI shopping agent to launch amid a surge of new tools promising to search, compare and check out on shoppers’ behalf.

Five fixes to help retailers avoid losing shoppers at checkout during the holiday season

December 16, 2025

Cori Voorhees, partner marketing manager, Adobe For merchants, the holiday shopping season brings both opportunity and pressure. Shoppers go online with long gift lists and little patience, making even small checkout barriers a risk to conversion. That’s why many merchants have begun introducing quick, low-lift improvements that can be made even as consumer traffic peaks. […]

Marketing

Dick’s Sporting Goods received more than 10,000 applications for its creator program this year

February 17, 2026

Dick’s Sporting Goods is boosting its creator roster as it looks to play a bigger role in culture, events and social-media trends. This year, it’s expanding Varsity Team, its ambassador program, to have its most members ever.

Coterie’s Lindsey Kling on the brand’s quest to reach new audiences after being acquired by Mammoth Brands

February 17, 2026

For premium diaper brand Coterie, 2025 was a mammoth year. For Lindsey Kling, svp of brand marketing and partnerships at Coterie, the biggest change following the Mammoth acquisition is that she has more resources to reach new customer segments. Here’s what Kling is focused on in 2026 to introduce Coterie to more people.

Frida Baby faces backlash over the use of sexual innuendos in marketing

February 13, 2026

Consumers are calling to boycott the baby products brand Frida Baby over its use of sexual innuendos in marketing, including references to “threesomes.”

Operations

What’s driving a wave of planned store openings in 2026

February 19, 2026

While last year saw the collapse of chains like Joann and Rite Aid, 2026 is expected to be a brighter year in retail as store openings accelerate.

Inside magnesium’s rise as the star of the supplement aisle

February 18, 2026

Magnesium has moved from viral wellness fad to durable growth engine for companies like Solaray and Recess.

How brands and retailers are planning their marketing spend during the holiday season to avoid diminishing returns

November 06, 2025

Bradley Keefer, CRO, Keen Decision Systems Despite the emergence of October sales events and December’s strong sales performance last year, Black Friday remains the premier event for retailers. Last year, the NRF found that an estimated 197 million consumers, up from their initial prediction of 183.4 million, shopped during the five-day holiday weekend between Thanksgiving […]