Foot Locker is dialing up its long-form digital content as part of its new brand platform, "It Will Always Be Foot Locker."
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Foot Locker is dialing up its long-form digital content as part of its new brand platform, "It Will Always Be Foot Locker."
Higher fuel and freight costs are driving up prices for importers during the peak season.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Social media and wellness trends are fueling frozen yogurt's comeback. Now, established players like 16 Handles and Go Greek are seeing a surge in growth, and startups like Coconut Cult and Benefiber are looking to ride the trend through fun pop-ups.
P&G's $3.8 billion acquisition of Thorne is yet another strong signal that large CPG conglomerates are increasingly seeking out science-backed, high-growth brands to add to their portfolios as consumer priorities shift.
This week's episode of the Modern Retail Podcast features a conversation with Once Upon a Farm Chief Marketing Officer Katie Marston about how the company has sought to shake up the baby aisle with coolers. Marston shares what she's learned over the years about what it takes to get retailers on board with a new way of merchandising products.
Tarte Cosmetics is under fire for ways in which it's marketing its new Snatch Stick, with some social-media users accusing the company of "rage baiting" its audience.
During its second-quarter earnings call on Thursday, Sweetgreen lowered its full-year guidance as cyclospora concerns hurt foot traffic — even though the chain hasn't been implicated in any outbreaks. Here's how consumer concerns around fresh produce could hurt Sweetgreen amid a critical inflection point for the company.
Merch is proving big business for the New York Liberty, with sales up double-digits and "selling like hotcakes." The team is now creating more products year-round, as it works to become a full lifestyle brand.
For major brick-and-mortar retailers, back-to-school season this year is largely about a race to the bottom in price and a push to offer the most popular products seen on social media.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
Kroger made advertising part of its AI shopping assistant on day one, following the implementation of advertising features on competitors’ chatbots.
St. Louis-based regional grocer Schnucks just launched a new AI assistant, but behind it is a larger idea around how agents could eventually take over the shopping process and help people eat healthier.
Retail media has shifted from a niche tactic to a foundational advertising strategy. As the market landscape evolves, outcomes-focused channels are in the spotlight as more brands prioritize conversions. As retail media becomes a core part of the advertising mix, the next question is where it can drive the greatest impact. Because most sales still […]
ChatGPT appears to be experimenting with a new ad type: a product carousel. Digiday viewed and verified screenshots of the new ad format.
Modern Retail+ Research examined which commerce channels are dominating marketers’ holiday strategies, what discounts brands and retailers are offering, and what revenue expectations are guiding their marketing decisions ahead of the critical fourth quarter.
Food service brands like Starbucks, Dunkin’ and Wawa are using limited-edition fashion merchandise to reach new audiences and build everyday brand loyalty.
Cole Haan says it’s getting “more intentional” about its travel offerings as it solidifies its place as an everyday lifestyle brand.
Gorilla Commerce, most well-known for its slip-resistant bath mats, has found tremendous success primarily through Amazon, surpassing nine figures in sales. But the company wants to prove it’s more than just an Amazon brand. Two years ago, it launched on Walmart’s marketplace, and last month, the company brought Gorilla Grip to more than 2,600 Walmart stores.
Juan Pellerano-Rendon, Chief Marketing Officer, Swap On July 1, the duty-free era of European e-commerce ended. As reported by Modern Retail, every parcel entering the European Union now owes customs duty, regardless of value. Shipments under €150 carry a €3 charge per line item, and the liability lands on brands and retailers. Under the new […]
