How social-first brands like Cakes and Beis sustain viral moments
February 27, 2026
Many brands are learning more about content and back-end inventory strategies after going viral.
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Digiday Media
Many brands are learning more about content and back-end inventory strategies after going viral.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
Shoe brands, which are out billions of dollars from U.S.-imposed duties, are trying to find their footing after recent tariffs whiplash.
Gymboree, now 40 years old, is developing collections with the likes of Marchesa and Peter Rabbit as part of a larger repositioning.
In the latest installment of "What's in Your Cart," Pacsun's Chief Merchandising Officer, Richard Cox, shares his personal shopping habits with Modern Retail.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
Like many brands on the market, fruit-based snack brand That's It. is launching a new high-fiber line. But to differentiate itself and cater to each retail partner, the company created three portion sizes that contain different amounts of fiber.
Shoe brands, which are out billions of dollars from U.S.-imposed duties, are trying to find their footing after recent tariffs whiplash.
After the Supreme Court struck down Trump’s tariffs, brands welcomed the relief but say ongoing trade uncertainty and unanswered questions about refunds are keeping business decisions on hold.
An emergency episode of the Modern Retail Podcast gets into what could happen next after a 6-3 Supreme Court decision striking down President Donald Trump’s global tariffs.
Retail leaders at eTail Palm Springs shared how they’re moving past AI hype by focusing on clean data, internal alignment and practical use cases.
Walmart customers who use the company’s Sparky AI-powered shopping assistant have an order value that’s about 35% higher than those who don’t, newly appointed Walmart CEO John Furner said in the company’s fourth-quarter earnings call Thursday morning.
Cori Voorhees, Partner Marketing Manager, Adobe It’s a busy evening, and a shopper is trying to squeeze in some quick gift buying after work. She finds a site with a gift on her list and adds it to her cart. Prompted to log in or create an account, she chooses guest checkout instead. She enters […]
An in-depth look at how brands like American Eagle decide whether cultural backlash is noise or a business threat.
After experimenting with creator storefronts and marketing in 2025, Macy’s is expanding its influencer program to include more in-person programming and campaigns tied to events like the Thanksgiving Day Parade.
Hair-care brand Jupiter, which specializes in dry scalp and dandruff products, fell victim to a truck burglary recently. Its founders decided to turn the incident into a marketing moment.
Lauren Sherman, chief marketing officer at Ruggable, says she stepped into her role at the company during a “deliberate reset” as the company rethinks how it balances brand and performance marketing. Here’s how she’s looking to build a more consumer-led creative organization.
Rob Olson, interim CEO of IKEA U.S., says the chain is focusing now on smaller-format stores so it can have a presence closer to more American shoppers.
Cori Voorhees, partner marketing manager, Adobe The start of a new year often brings a shift in focus for merchants. As the urgency of peak shopping season fades, teams turn their attention to how their systems and technology performed. It’s a moment to look beyond seasonal results and examine the infrastructure that supported them. Payments […]
