Parachute launches living room collection focusing on growth beyond linens

October 05, 2022

Parachute made its name by selling breezy luxury linens. But the textiles company is looking to transform into a lifestyle brand with its latest launch: a living room furniture line that includes sofas, tables, chairs and other home decor.

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Analysis

Modern Retail Research: How brands and retailers are actually using AR and VR

September 26, 2022

Five years ago, marketers were more eager to invest in virtual reality than in augmented reality. But since that time, their priorities have shifted. In 2022, more marketers are using AR for brand engagement and sales than are still dabbling in VR. Modern Retail Research surveyed 388 industry professionals from agencies, brands and retailers to uncover how they’re currently using AR and VR, and how they plan to incorporate the technologies in the future.

‘A new way to frustrate customers’: Why retailers have a complicated relationship with self-checkout tech

September 26, 2022

Cashierless checkout has the potential to decongest checkout lanes and alleviate labor constraints. However, grocers have yet to iron out some of their technological kinks, leading to theft and disappointed shoppers, as well as convince more people to adopt the high-tech service.

Other news to know

  • Goodwill is launching an online resale marketplace called GoodwillFinds. In addition to selling its used products, the platform also features luxury brands like Burberry and Gucci.
  • Amazon is freezing all corporate hiring for its global retail business for the rest of the year, reports the New York Times. This freeze will reportedly not impact its cloud computing department.
  • Even with higher rents, U.S. retail real estate is seeing its best growth in years. Per the Wall Street Journal, asking rents for U.S. shopping centers are currently 16% higher than they were in 2017.
10,000
Number of job openings Amazon had in its retail division before implementing the freeze
Top Stories Oct 05

How ReserveBar is integrating Minibar’s technology for nationwide alcohol delivery

October 05, 2022

After a decade of growing as a niche marketplace selling premium spirits, ReserveBar is now offering rapid alcohol delivery. The company’s new features are part of its integration with Minibar, which ReserveBar acquired in late 2021.

DTC Briefing: How VC Brian Sugar invests in the ‘picks and shovels’ of commerce

October 04, 2022

PopSugar co-founder Brian Sugar has launched a venture capital firm called Sugar Capital, where he focuses on what he calls the “picks and shovels” of e-commerce. Sugar Capital raised an inaugural fund of $25 million in 2020, and through that has invested in 33 companies.

The case for and against custom apparel

October 04, 2022

While the mission of custom apparel companies may seem laudable, there’s a steep learning curve for both companies and consumers before these companies can scale. Here, Modern Retail weighs the pros and cons of the model.

How Modpools is making a splash in the DTC pool industry

October 04, 2022

DTC pool company Modpools transforms upcycled shipping containers into customizable, relocatable swimming pools. Only seven years old, the company’s already on track to hit $20 million in revenue in 2022, its founder told Modern Retail.

Red balloons spelling out the word "sale" on a blue background with white clouds
Special Edition
Inflated Expectations

Prices have risen precipitously over the last year, and brands and retailers are trying to recalibrate their strategies. In this series, Modern Retail looks at all the business elements being impacted by inflation and what likely will come next.

Podcasts

Technology

amazon

Amazon aggregator SellerX faces a breach of contract lawsuit, pointing to potential industry turbulence

October 03, 2022

Amazon aggregator SellerX is facing a $900,000 lawsuit from a games company that alleges SellerX failed to live up to the terms of its acquisition agreement for a sidewalk chalk business. SellerX denies the allegations from Regal Games about failing to properly market and manage a sidewalk chalk business it acquired last year.

money hands

Unpacked: How new legislation is trying to target credit card swipe fees

October 03, 2022

New federal legislation would require banks to offer at least two processing networks for retailers to choose between to process credit card transactions. More than 1,700 retailers, including many gas stations and grocers, signed onto a letter in September supporting the act, saying the credit card market “has been dominated by only two players for far too long.”

Sponsored

How brands are preparing for virtual shopping

September 15, 2022

Valerie Bernstein, executive vice president, marketing, Advantage Unified Commerce The next wave of virtual shopping is on the horizon. As seen during other significant shifts in commerce — such as the birth of Amazon — community follows infrastructure. Brands striving to be relevant in virtual shopping journeys are already looking ahead 5–10 years. Their marketing […]

Marketing

‘A marketing ploy that acts as a conversation starter’: Inside Manischewitz’s merch strategy

October 03, 2022

This week, Manischewitz is joining the growing slew of beloved grocery brands releasing merch geared at young customers. The kosher food company, founded in 1888, is on a mission to grow its digital voice and marketing.

Holiday display at Target

Concerned with inflation and inventory, big-box retailers move up their holiday promotions

September 30, 2022

The U.S.’s biggest retailers like Target, Walmart and Amazon are pushing up their holiday promotions to better entice shoppers with tighter budgets. But even with the deals, big-box retailers are bracing themselves for a slowdown, after months of navigating high inflation and excess inventory.

More DTC brands are testing try-before-you-buy programs

September 29, 2022

In order to compete with bigger brands, DTC startups are taking up try-before-you-buy programs. Founders from fashion brands Cuyana and Goodlife explained why they’re letting customers test their products for a week before deciding to purchase.

Operations

Photograph of a Walmart.com fulfillment center.

As uncertainty looms, retailers offer a divided view on holiday hiring

October 04, 2022

Retailers have either significantly reduced their holiday hiring forecasts in anticipation of a much slower shopping season, or hired roughly the same amount of workers in anticipation of pent-up demand.

Express Edit counter in SoHo

How Express is using its Edit stores to ‘reinvigorate the brand’

October 03, 2022

The fashion retailer’s Express Edit stores are a stark contrast to the company’s mall-based history. Express CEO Tim Baxter told Modern Retail that Express Edit was designed to win new customers and win back old ones. 

Sponsored

How brands are preparing for virtual shopping

September 15, 2022

Valerie Bernstein, executive vice president, marketing, Advantage Unified Commerce The next wave of virtual shopping is on the horizon. As seen during other significant shifts in commerce — such as the birth of Amazon — community follows infrastructure. Brands striving to be relevant in virtual shopping journeys are already looking ahead 5–10 years. Their marketing […]

Modern Retail DTC Summit
Oct 17, 2022

At the Modern Retail DTC Summit, taking place October 17-19 in Miami, Florida, we're going to dive deep into what it means to be a DTC brand in this new marketing landscape — speaking with leaders in the space about how their business models have shifted and what they're focusing on now.