Beauty brands like NYX, Fazit and Not Your Mother’s are using World Cup-themed experiential pop-ups to reach female soccer fans this summer.
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Beauty brands like NYX, Fazit and Not Your Mother’s are using World Cup-themed experiential pop-ups to reach female soccer fans this summer.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
The U.S. government has received about half as many refund requests for around the $166 billion it recouped in now-illegal tariff duties.
Streaming is becoming an important part of many retail media networks' growth strategies, as retailers believe that shopper data can help advertisers prove their TV ads lead to sales. This has led to what is reportedly a billion-dollar transaction by Walmart.
Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company MBX and luxury resale platform Fashionphile — about how they are using TikTok Shop to expand internationally and why they believe the momentum they have experienced on the platform in the U.S. will translate to success abroad.
Amazon is turning to ChatGPT to promote Prime Day, using the AI chatbot as a new advertising channel for its biggest shopping event of the year.
Few areas of digital marketing have exploded in recent years as much as affiliate marketing. On this week's Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels answer listener questions related to how the affiliate landscape is changing.
Lowe's recently integrated its third-party marketplace into My Red Vest, the software employees use in stores to help customers place orders.
Average household spending so far during Prime Day is down 16% from the same point last year, data from Numerator shows.
As retailers and brands continue to build out both customer-facing and internal functionalities using AI, the conversation has also shifted toward what executives don't want it being used for.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.
The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.
Retailers are beginning to use AI to automate certain parts of the merchandising process, to determine what to order or even make deals on their behalf.
Shopify is rolling out a new set of tools designed to help merchants understand how their products appear across AI shopping platforms.
As digital advertising becomes more saturated and fragmented, retail media is moving into physical stores — the high-intent environments where most purchases still happen. For retailers, this is an opportunity to create customer-first retail media networks that make stores more engaging, profitable and connected. For brands and agencies, in-store retail media offers stronger visibility and […]
“Toy Story 5” is proving to be a summer box office smash, which is good news for the brands that have leaned into the franchise IP.
Consumer spending has held up surprisingly well amid rising gas prices and sustained inflation — but that doesn’t mean it’s easy to get shoppers to open their wallets. Modern Retail spoke with some brand execs and agency heads about what results they saw during the first half of the year, and how they are looking to keep consumers engaged over the summer.
Talent agencies are training creators to think like retailers, helping them set up online storefronts, prepare for major sales events and show brands hard evidence that their audiences spend money.
Starting July 1, low-value packages heading to the European Union will have a flat €3 customs duty per each declared line item.
Trashie, which has run a take-back program for textiles since 2024, is now getting into toys. Here’s why the company believes toys is a category that’s ripe for a new method of recycling.
As e-commerce becomes increasingly discovery-driven, brands are looking to capture demand year-round through new sales events, such as Deals For You Days. Sponsored by TikTok Shop
