Reformation touted the strength of its loyal customer base during its first call as a publicly traded company, as executives sought to sell Wall Street analysts on the power of its direct-to-consumer flywheel.
Tariff refunds are great news for the corporate balance sheets of big-box retailers, and less so for consumers tightly squeezing their wallets.
Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
Walgreens wants to make digital in-store ad placements a bigger part of its retail media business. The chain plans to add digital screens with advertising and educational content in 1,200 of its stores beginning in October, a partnership with in-store media firm Looma.
The leader of Dick’s Sporting Goods’ advertising division hopes to recruit CPG brands, quick-service restaurants and even automakers to run campaigns in its stores and other channels. His pitch to brands and agencies last week centered around the retailer’s presence in youth sports.
Retail giants like Walmart, Kroger and Amazon have launched AI assistants allowing consumers to ask for recommendations or curated shopping lists. Now, Instacart has made it easier for other retailers such as regional grocers to follow in their footsteps.
As the back-to-school season dies down, Aerie is continuing its hot streak. Meanwhile, American Eagle is still dealing with sales slumps as it works to reposition its denim business.
Lands’ End is doing a concerted marketing push around college football this fall, as part of its quest to introduce the brand to more people. Chief Marketing Officer Sarah Sylvester, who joined the company a little over six months ago, spoke with Modern Retail about why she thinks college football game days are a moment that Lands' End can own.
Made In, Plainspeak and Springrose are among the brands turning to Instagram DMs to collect feedback, talk with shoppers and source ideas for new products at a time in which digital marketing costs continue to skyrocket.
After the launch of many different retail media networks over the past few years, all these new divisions of various consumer-facing companies are now fighting for ad dollars. That brought many of them to New York City last week. Modern Retail attended the majority of the presentations, gathering how each worked to differentiate itself from the crowd.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
By the end of this year, shoppers will finally be able to use Apple Pay and Google Pay in Walmart stores, ending years of frustration that the retailer didn’t support what is now a nearly ubiquitous payment option.
Sam’s Club merchants and brands will soon be able to use Walmart’s data analytics platform to better understand and predict member behavior.
Black Friday and Cyber Monday have evolved into a weeks-long shopping event. That makes early planning more critical than ever. Drawing on insights from brands like Bylt, Tecovas, Manscaped and Bearbottom Clothing, these five key findings help marketers sharpen their holiday ad strategies. Sponsored by Tatari.
State fairs have been a staple of the U.S. since the 1800s. Now, they’ve become a prime spot for pop-ups for brands like E.l.f. and Levi’s, as they look to show up at events where their competitors haven’t yet touched.
A four-block line. A two-and-a-half hour wait time. And hundreds of sweaters. Quince took Modern Retail behind the scenes of its first sample sale as it ponders a larger physical presence.
One year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.
Adding stock is the key to Hulken’s holiday strategy in 2026 as it embraces a larger wholesale presence. Here’s how the brand is preparing for its busiest Q4 yet.
Companies like AG1, Ritual and Blueland are investing in clinical research as a way to fuel brand growth. Executives at these companies share why they think it’s an important differentiator.
This Unpacked guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers.
Lululemon reported second-quarter earnings on Thursday that came in below expectations, with executives facing plenty of questions from Wall Street analysts about whether or not the activewear brand had correctly diagnosed the challenges it faces.
