Kohl's is "leaning heavily" into Nike as part of its new back-to-school campaign, executives shared. The investment includes a broader assortment, as well as Nike-themed tunnel-walk installations in stores.
Nike says it's in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
AI-powered glasses are beginning to make an impact on one of the largest vision retailers in the country.
Dollar Shave Club has started to embrace using generative AI for ad creative, most recently for its Fourth of July campaign.
Levi's has sought to protect its red tab trademark this year by filing lawsuits against Farm Rio and the Australian brand S/Double. The lawsuits accuse the brands of using similar design elements that risk customer confusion and cause harm to the Levi's brand.
In an age where dupes are more prevalent than ever before, companies are on the hunt for new ways to defend their first-mover advantage. Leaders at Willow, Oura and SharkNinja say the key to defending your position as a category creator is solving customer problems, not just launching first.
On the heels of its new collaboration with USA Fencing, bag brand Caraa sees a larger opportunity to work with National Governing Bodies for other sports like judo, water polo or squash.
Sporting-goods company Salomon is going "city by city" as it looks to grow its retail presence in the U.S., executives say. The brand is considering opening stores in Boston, San Francisco and Miami.
Forme used Kalshi to hedge a World Cup refund promo, which helped lift the brand's menswear traffic on its site. The campaign is a novel example of how e-commerce brands could use predictions markets as marketing tools.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.
Measuring how often your company gets recommended by AI engines — and, subsequently, how often those recommendations lead to website visits and sales — is starting to become a bigger topic of discussion for brand executives.
Major electronics companies like Apple and Microsoft announced significant price hikes this month, largely driven by the increased cost of memory chips. It will leave consumers feeling even more squeezed.
As shopping habits evolve, brands need to ensure they’re balancing their physical presence with their e-commerce presence. In-store media has matured from just thrown-together end caps to high-impact, moveable screens that deliver transparent reporting, track campaign performance and more. With the ability to feature high-impact video in high-traffic areas, in-store media has become a strong […]
Every Amazon agency right now is trying to get a sense of what role AI referral traffic is playing — and will play — in driving purchases, even if they don’t have much data to go off of yet.
In the latest installment of “What’s in Your Cart,” the Chief Creative Officer at Anthropologie, Richa Srivastava, shares her personal shopping habits with Modern Retail.
Retailers are bringing sales tactics from the collectibles industry, such as “blind boxes” and limited drops, into new categories like food and apparel.
Sam’s Club has partnered with Weight Watchers on new membership benefits, including a program that provides medical support to GLP-1 users.
California’s new packaging extended producer responsibility law means thousands of brands may wind up changing their packaging.
This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer earned through rewards alone; it’s built through relevance, transparency and sustained commitment to understanding customers over time. Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition — and AI’s acceleration of the buying process are making traditional […]
