Ace Hardware is a unique retailer, being a cooperative with more than 5,200 stores that are operated independently. As a result, its executives and development team took a careful approach in designing and implementing its new AI assistant to work throughout the chain.

Tariffs

Why tariff refunds won’t necessarily go back to consumers

April 29, 2026

Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers -- even if shoppers think otherwise.

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Other news to know

  • Amazon sellers’ new struggles
  • Amazon hit pause on a controversial change to its advertising payment system after backlash from sellers who said the update would strain their finances.
  • Amazon merchants are bracing for more cash flow troubles and margin pressure this year, thanks to a bevy of new fees and policy changes. 
  • One major part of Amazon’s business was largely absent from CEO Andy Jassy’s annual shareholder letter this year: the millions of sellers who power the company’s marketplace.
Top Stories May 05

How Molly Baz’s Ayoh managed the cost of reformulating its mayonnaise to swap seed oils for avocado oil

May 05, 2026

This month Ayoh revamped its mayonnaise line with avocado oil, which the company says makes for a creamier and healthier recipe. But that decision came at a cost.

UrbanStems CEO Meenakshi Lala fills her cart with handbags, Quince basics and unexpected florals

May 05, 2026

In the latest installment of "What's in Your Cart," the CEO of UrbanStems, Meenakshi Lala, shares her personal shopping habits with Modern Retail.

‘A shock to the system’: Roughly $300 billion in U.S. imports changed country of origin last year

May 04, 2026

Roughly $300 billion in U.S. imports changed country of origin last year, representing big shifts in where goods were coming from compared to the prior year, according to Kearney's reshoring index.

Why Aldi, Walmart and more are redesigning their private-label packaging

May 04, 2026

Major retailers like Target, Walmart and Aldi have recently announced redesigns of their private-label brands. The recent string of rebrands signals new investment in how these products are perceived.

Tariffs

Why tariff refunds won’t necessarily go back to consumers

April 29, 2026

Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Why Dame is refunding $10,000 in tariff surcharges to customers

March 03, 2026

Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.

Podcasts

Technology

Retailers are rushing to build AI apps. It’s unclear if shoppers will use them

May 01, 2026

Retailers and brands are launching shopping apps within ChatGPT and Claude at a rapid pace. But whether or not shoppers will embrace them at a rapid pace remains to be seen.

Marketplace Briefing: Amazon joins Google-backed shopping effort, suggesting a shift in AI strategy

April 30, 2026

Amazon has joined the technical council overseeing Google’s Universal Commerce Protocol — an open standard designed to power AI driven shopping — after initially sitting out.

Unpacked: How loyalty programs power lifecycle marketing strategies

April 16, 2026

This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer earned through rewards alone; it’s built through relevance, transparency and sustained commitment to understanding customers over time.  Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition — and AI’s acceleration of the buying process are making traditional […]

Marketing

30 days of using za’atar the wrong way: How spice startup Hayati used repetition to hit 21,000 Instagram followers

April 30, 2026

With almost no budget to run ads, the founder of new za’atar brand Hayati set out to gain social media followers via a strategic Instagram Reels series.

Tractor Supply taps real customers for ads to stand out from AI-generated content 

April 30, 2026

Tractor Supply is leaning into real customers, local events and multi-channel marketing to drive spring traffic — especially in an age where customers are increasingly wary of AI-generated content.

Moving on from ‘reach without resonance’: Modern Retail’s Marketing Summit defines new industry directives

April 29, 2026

At last week’s Modern Retail Marketing Summit, brand and retail executives used town-hall and working-group discussions to workshop their next strategies, considering current macroeconomic challenges. These are the practices marketers will be championing moving forward, based on these discussions. 

Operations

Winx Health has tripled its retail revenue in the last three months. Now, it’s launching into Walmart

May 04, 2026

Winx Health, a women’s health startup, is continuing its push into more U.S. doors through a partnership with Walmart.

Legacy retailers like Party City and Staples are increasingly teaming up on shop-in-shops in a bid for relevance

May 04, 2026

Retailers like Staples and Bed Bath & Beyond are identifying opportunities to scoop up struggling brands — like Party City and The Container Store — and using their name recognition to bring new customers into stores.

Retailers like Pact, MaryRuth’s and Ollie turn customer experience into a growth function

April 15, 2026

For years, the business case for customer experience was defensive: keep costs down, handle volume and prevent complaints from going viral. CX teams existed to contain damage, not create value. That framing is collapsing — and the retailers leading the shift aren’t just running their support operations more efficiently. They’re redefining the function of CX. […]