Brands are battling for attention in Paris, and with so many eyes on the Games, some are finding out-of-the-box ways to stand out.
What founders decide to do with stagnant zombie brands is proving to be the defining issue of the DTC space in 2024.
After reports that Amazon plans to launch a discount store akin to the likes of Temu and Shein on its website, third-party sellers on Amazon said the move threatens to erode their market share.
Luxury brand Coach made its first moves in the gaming world as it works to appeal to younger, digital-focused shoppers.
Amazon has been shoring up its highly lucrative ad business for a post-cookie world for years. Despite Google's sudden announcement that it plans to keep third-party cookies, after all, Amazon still stands to seize on Google's share of digital advertising.
Food and beverage startups are receiving feedback to reduce on-shelf prices, as retailers seek to win back inflation-weary shoppers.
Companies including Bloomreach and JPMorgan Chase will have 45 days to respond to the FTC's inquiry seeking information about their price optimization products.
It’s a strange time to be operating a consumer brand. Shoppers are more selective about what they spend and brands are struggling with how to interpret signs of conflicting consumer behavior. While many brands were recentlyswimming in cash, VC funding has now dried up and high interest rates make vehicles like debt less palatable. In this series, Modern Retail looks at the scrappy ways companies are continuing to build their brands and wow shoppers in this strange new operating environment
After years of preparations for the death of Chrome’s third-party cookie, e-commerce marketers are now breathing a sigh of relief as Google reverses the decision.
TikTok Shop, which sought to take on Amazon’s Prime Day with a competing sales event of its own, dubbed Deals For You Days, didn’t appear to chip away at Amazon’s retail dominance. Gross merchandise volume was down 6% during TikTok’s sale, which ran from July 9 to July 17, whereas Prime Day saw gross merchandise volume growth rise 3%.
Katherine Ryan, vice president, brand marketing, Bitly From trending resale programs at top brands like Lululemon and REI that make sustainable shopping more accessible to scrutiny over Taylor Swift’s private jet carbon dioxide emissions, demand for sustainable shopping experiences and transparency is at an all-time high. Consumers have more access to information than ever, and […]
Customers will be able to get free HIV test kits at seven Walmart locations in Georgia, a target jurisdiction for federal plans to eradicate HIV.
After much buzz online, Limited Too began selling a collection of girls’ skirts, v-neck sweaters and other products at Kohl’s this month. But some diehard fans say the brand’s revamp will be too limited if it doesn’t offer items for adults. Here’s what Limited Too had to say.
College bookstore operators like Follett Higher Education and Barnes & Noble college are hoping more students will buy dorm decor right on campus.
High-income shoppers are pulling back on spending, as indicated by earnings on Tuesday from luxury conglomerate LVMH.
DTC startups have collectively opened hundreds of stores over the last few years. But not all brick-and-mortar experiments panned out successfully, according to former employees.
Renee Doerre, senior director of strategy and enablement, Roundel Creating impactful e-commerce strategies begins and ends with the consumer experience. From websites to apps to in-store experiences and third-party platforms, shoppers can connect with brands at many touchpoints. Consumers want a convenient and personalized shopping experience and advertisers must create lasting ways to capture and […]
