Brands like Béis and Abercrombie are touching down at the Super Bowl with pop-ups offering everything from bingo to bar snacks.

Tariffs

Brands Briefing: Founders hope for a ‘dependable and stable’ 2026 after the chaos of 2025 

January 20, 2026

As brands plan for 2026, they are determined to not have their growth initiatives upended by another year of macroeconomic uncertainty.

‘Quitting wasn’t an option’: How tariffs took an emotional and financial toll on founders in 2025

December 30, 2025

Many founders had to completely upend their business models in 2025 due to tariffs, resorting to production delays, raising prices and putting off hiring to save their businesses.

Other news to know

  • Retailers respond to ICE
  • On the Modern Retail Podcast, the hosts discuss how the growing presence of Immigration and Customs Enforcement in cities like Minneapolis is impacting retail
  • As ICE agents occupy Minneapolis, consumer brands are taking to social media to call for action, raise money and spread information.
  • Retail leaders are finding themselves having to walk on a tightrope as they respond to the bloodshed happening in their hometown while avoiding language directly condemning the federal administration or local officials.
  • Target has sent corporate employees a page with answers to FAQs related to ICE’s increased presence in Minnesota, as it avoids commenting on high-profile incidents at its stores.
Top Stories Feb 07

Amazon set to pass Walmart in annual revenue for the first time after hitting $700 billion in sales

February 05, 2026

Amazon may soon outpace Walmart when it comes to total revenue. 

Marketplace Briefing: TikTok’s rocky U.S. transition gives brands pause after outage hits sales

February 05, 2026

TikTok’s new U.S. owners have gotten off to a rocky start, drawing scrutiny from brands.

Walmart is basically a tech company now

February 05, 2026

After building up fast-growing e-commerce and advertising businesses, moving its stock to the Nasdaq, and -- as of Tuesday -- crossing $1 trillion in valuation, Walmart is starting to look a lot more like a big tech company.

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year

February 05, 2026

It’s Super Bowl week, which means countless food and beverage brands are competing for stomach share. Here's how brands like Oikos, Ritz, Diageo and more are showing up this week.

Tariffs

‘Quitting wasn’t an option’: How tariffs took an emotional and financial toll on founders in 2025

December 30, 2025

Many founders had to completely upend their business models in 2025 due to tariffs, resorting to production delays, raising prices and putting off hiring to save their businesses.

The winners and losers of tariffs

December 29, 2025

This year, tariffs kicked in at their highest rate since the Great Depression, completely upending the retail industry. In turn, Modern Retail rounded up the biggest winners and losers of all the changes in tariff policy this year.

The year of Thriftmas: Why secondhand gifts could finally go mainstream this holiday season

December 16, 2025

Secondhand gifts are shedding their stigma this holiday season as shoppers, squeezed by tariffs and inflation, turn to thrift stores and resale platforms for thoughtful, lower-cost presents.

Podcasts

Technology

How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement

February 03, 2026

Tree Hut is increasingly turning to AI to understand what its customer base wants next, using the technology to shape everything from product development to marketing.

Marketplace Briefing: Shopify President Harley Finkelstein on why AI shopping ‘can’t just scrape information’ 

January 22, 2026

Shopify merchants saw a 14x increase in orders coming from AI agents over the past year, as agentic shopping gains traction, Shopify President Harley Finkelstein told Modern Retail.

How brands and retailers are planning their marketing spend during the holiday season to avoid diminishing returns

November 06, 2025

Bradley Keefer, CRO, Keen Decision Systems Despite the emergence of October sales events and December’s strong sales performance last year, Black Friday remains the premier event for retailers. Last year, the NRF found that an estimated 197 million consumers, up from their initial prediction of 183.4 million, shopped during the five-day holiday weekend between Thanksgiving […]

Marketing

Four different colored beverage cans with different labels (prebiotics, probiotics, low sugar, adaptogens) on a red background

The health and wellness trends Modern Retail and Glossy staffers are watching in 2026

February 05, 2026

At the Modern Retail+ and Glossy+ Virtual Town Hall, editorial staffers discussed how more consumers are increasingly interested in tracking every aspect of their health and wellness, and how brands are responding accordingly.

The Modern Retail Marketing Summit heads to Huntington Beach this April

February 04, 2026

The Modern Retail Marketing Summit is taking place in Huntington Beach, California this year from April 20-22, featuring speakers from top brands like Thrive Market, ThredUp, Pacsun and more. Here’s a preview of what you can expect out of the event.

Brands Briefing: Why Anthropologie is embracing print catalogs for both acquisition and retention

February 03, 2026

Anthropologie is testing out a new catalog strategy for 2026 that involves more issues, different formats and wider circulation.

Operations

Fitigues is back after its founders reclaim the ‘90s casual brand

February 04, 2026

Fitigues, a ’90s casualwear brand previously owned by Chico’s, is back after its founders reclaimed the IP and reopened stores.

Goodwill plans 100 new stores for 2026 after hitting record revenue in 2025

February 04, 2026

After achieving record revenue in 2025, Goodwill Industries International Inc. expects 2026 to be its most lucrative year yet.

How retailers are reducing guest checkout friction

October 28, 2025

Cori Voorhees, Partner Marketing Manager, Adobe It’s a busy evening, and a shopper is trying to squeeze in some quick gift buying after work. She finds a site with a gift on her list and adds it to her cart. Prompted to log in or create an account, she chooses guest checkout instead. She enters […]