Michaels says Google-powered AI assistant doubles conversion rate of traditional search
Michaels has lifted the curtain on how its new Google Gemini-powered AI assistant has performed so far.
Michaels has lifted the curtain on how its new Google Gemini-powered AI assistant has performed so far.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Imports are expected to hit an all-time high this month as retailers and brands pull ahead their shipments to avoid new potential tariffs.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Whatnot believes its recommendation systems — which now refresh in just minutes — are what set the company apart from competitors. Whatnot chief product officer Tom Verrilli spoke with Modern Retail about what makes recommendations uniquely challenging in live commerce.
From Pacsun to Kohl's to Gap, denim is front and center in an increasingly elongated back-to-school season.
Kroger's announcement last month that it would buy Giant Eagle for just under $1.7 billion was one of the grocer's first major moves under new CEO Greg Foran, an indicator of how the company's strategy could look going forward. Foran has so far placed an emphasis on speed and execution.
Two months after Bookshop.org launched, the pandemic hit, and bookstores couldn't serve their customers at all, so it was a massive tailwind for the company. But this was just the start of a long journey for the platform, which eventually had to find its footing again once the pandemic subsided.
Posting founder content is a key growth strategy for founder-led brands, but one that comes with a learning curve.
Move over, traditional influencers — employee-generated content is on the rise. Here's why brands like Starbucks are encouraging staffers to shoot videos and record TikToks.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.
AI-powered glasses are beginning to make an impact on one of the largest vision retailers in the country.
Measuring how often your company gets recommended by AI engines — and, subsequently, how often those recommendations lead to website visits and sales — is starting to become a bigger topic of discussion for brand executives.
This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences. Artificial intelligence is the new entry point in e-commerce, as more shoppers rely on AI-powered summaries and assistants to discover products. Beyond discovery and product recommendations, AI agents are […]
Retail media content is becoming more complex, with major brands like Procter & Gamble making big investments in videos made specifically to reach shoppers on screens in grocery stores or while shopping on an app.
Despite some initial fears that fans wouldn’t show up over hefty ticket prices, World Cup tourism helped lift sales in host cities. The tournament helped boost business for restaurants, retailers and even cannabis dispensaries.
Brands like P.F. Candle Co. and Sorbara’s are lending their physical spaces to other brands for guest pop-ups. The strategy helps lift foot traffic and offset real estate costs.
Welch’s Fruit Snacks is expanding its functional snacks with the launch of probiotic Yogofruits, the latest better-for-you line in an effort to court Gen Z.
Some companies like Untuckit are experimenting with robotics to boost their “Made in USA” production.
Retail media has shifted from a niche tactic to a foundational advertising strategy. As the market landscape evolves, outcomes-focused channels are in the spotlight as more brands prioritize conversions. As retail media becomes a core part of the advertising mix, the next question is where it can drive the greatest impact. Because most sales still […]