‘Tons of fear’: How DTC companies are dealing with Trump’s tariffs

As Trump's increased China tariffs continue to take a toll on the US economy, many smaller DTC businesses are faced with some tough choices. But for most, it's not simply as easy as moving manufacturing out of the country.

Top Stories Aug 22

As digital sales increase, Target is looking for ways to ensure its stores can fulfill orders efficiently

Target's strategy of using its stores to fulfill orders placed online continue to drive an increase in both digital sales and foot traffic. Now, as Target has remodeled the majority of its stores to ensure they can effectively serve as fulfillment centers, its eyeing additional investments in automation and employee training to ensure it can keep up with digital sales growth.

In effort to scale, ThredUp pitches services business to retailers

ThredUp just raised $175 million, and has big plans to scale. One of its strategies focuses on partnerships with big retailers. While the online clothing resale company describes this as a new platform, it's more of a way to gain more widespread recognition.

'Complementary to our physical stores': Why TJ Maxx has been able to thrive without costly e-commerce investments

TJ Maxx has been slow to invest in its website and e-commerce offerings, even as other retailers get into the off-price game and threaten to take away some of its market share. Its parent company, the TJX Companies, has been one of the few retailers to consistently post same-store sales growth over the past year. But that sales growth hasn't come on the back of significant investments in e-commerce.

Other news to know

  • Nordstrom reported during its second quarter earnings on Wednesday that its net sales decreased 5.1% compared to the previous year. The company blamed “softer performance for the anniversary sale and off-price business” but said that it saw “positive outcomes” for the revamp of its loyalty program and digital marketing strategy.
  • In other earnings news, the beleaguered L Brands continues to see its sales decline. During its second quarter earnings report on Wednesday, L Brands sales decreased by 1% year-over-year. Sales at Victoria’s Secret decreased by 6%, while sales at Bath & Body Works increased 8%.
  • Walmart filed a lawsuit against Tesla, claiming that fires had broken out on the roofs of seven of its stores that had installed panels from the car maker’s solar division. Walmart has leased space to Tesla to install solar panels on roofs at 240 of its stores in total.
$141 million
Nordstrom's net earnings during the second quarter of 2019
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As brand purpose becomes mainstream, some brands choose to go the other away

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What a Subway scandal taught an ad exec about brand safety
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What a Subway scandal taught an ad exec about brand safety

When Subway’s most prominent spokesman suddenly became a reviled felon, its next ad campaign traded scale for brand safety. Four years later, many brands are still struggling to be brand-safe without insulating themselves from favorable audiences.

As Shopify grows, app developers are forced to adapt

As Shopify has grown, it's expanded its services to new areas – some of which its third party developers already had their hands in. This creates for a difficult tension; The platform needs to scale and expand, but also relies on a robust community of developers.

How Pinterest is pitching DTC companies through a new 'disruptor brands' sales team

In January, Pinterest created a new sales team that was tasked with figuring out how they can get younger startups, particularly direct-to-consumer brands, to spend more money on the platform.

Amazon offered vendors 'Amazon's Choice' labels in return for ad spending and lower prices

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