At Shoptalk, a panel of Gen Alpha shoppers spoke candidly about what they want and don't want from the brands competing for their time, dollars and clicks.
Sections
Explore
Digiday Media
At Shoptalk, a panel of Gen Alpha shoppers spoke candidly about what they want and don't want from the brands competing for their time, dollars and clicks.
Tariff refunds are great news for the corporate balance sheets of big-box retailers, and less so for consumers tightly squeezing their wallets.
Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
Nest has turned its bestselling Holiday candle into the new Wonder perfume as the company grows its fine fragrance business.
Whisker is using TikTok Shop to reach younger shoppers with its viral Litter Robot demos, while holding firm on pricing and working with niche content creators.
Nike had a gloomy earnings report on Thursday, reporting year-over-year revenue declines of 4%. But, one of the few bright spots for Nike during the quarter was running, which was a welcome turnaround for the company after years of increased competition from Hoka and On.
Next week, Amazon, Target and Walmart all kick off their major fall sales, in what will be a key test of consumer demand ahead of the all-important holiday season. Here's what we're watching for.
At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob's Discount Furniture talked about what they've learned from working with creators.
As DoorDash adds partners like Costco, the company is also expanding shopping features like Text DoorDash and Dasher Returns in an effort to become a one-stop marketplace.
In February, two of the biggest players in the cookware space — Groupe SEB and Meyer — filed a lawsuit against Caraway, accusing the company of false and misleading advertising claims. Rather than shy away from the lawsuit, Caraway has spent 2026 publicly talking about it and using it as marketing fodder.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
Companies like Kroger, Giant Eagle and DoorDash outlined their philosophies on agentic AI tools at this year’s Groceryshop conference. Much of the discussion centered around how to train shoppers to naturally integrate agentic shopping into their busy routines.
‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist.
Seasonal demand may be predictable, but consumer behavior isn’t. By investing sooner and responding to evolving consumer signals, marketers can influence consideration, build momentum and capture demand before competition intensifies. Sponsored by Keen Decision Systems.
In a sign of the agentic times, Amazon announced Tuesday at its annual UnBoxed conference that it has renamed its unified platform Amazon Ads Agent. The company also announced Full-Funnel Campaigns, which combines sponsored ads, display, video and streaming TV within a single campaign.
Hoka’s newest campaign marks its latest attempt to corner the loyalty of running enthusiasts across New York City in the run-up to the city’s marathon in just over a month.
Duer, a performance jeans brand based in Canada, is leaning into print amid an analog resurgence. The company is publishing a quarterly magazine called Interval, with the first issue dropping in October.
Everything from the rise of digital shelf labels to screenshots of pricing algorithms is fueling concerns among consumers that retailers are increasingly using customer data to engage in dynamic pricing, and it is putting more retailers like Walmart and McDonald’s on the defensive.
Children’s clothing company Hanna Andersson is making its official debut on Amazon in October, as it seeks to meet consumers’ desire for convenience.
Online eyewear has reached a new phase of maturity, as consumers grow more confident purchasing prescription products digitally and as retailers invest in faster fulfillment, improved fit technology and more seamless omnichannel journeys. Sponsored by Optimax Eyewear Group.
Knix’s latest product launch, a line of underwear called Invisible Cotton, was more technically challenging to develop than its seamless nature suggests. Here’s what it took over 18 months and 31 prototypes to finally bring the product to life.
