In January, Pinterest created a new sales team that was tasked with figuring out how they can get younger startups, particularly direct-to-consumer brands, to spend more money on the platform.
Amazon has previously offered vendors the ability to bid on the Amazon’s Choice badge by lowering prices, increasing profitability per sale for Amazon and increasing marketing spend, according to sources who received the pitch from the company.
Walmart's earnings report showed a legacy retailer growing, despite digital competitors like Amazon looming. Though Walmart has had trouble executing its overall e-commerce program, these results show that the retailer may have a few competitive advantages.
More lawmakers are cracking down on Amazon's allegedly anticompetitive practices. But it's important to understand what these politicians and advocates are claiming, in order to surmise the best approach to fight the ever-growing tech behemoth.
After gathering customer insight from subscribers around the types of wines they prefer over Vinebox’s past three-and-a-half years, and seeing users buying more cases of the individual pours outside of the three-month delivery cycle, Vinebox founder Matt Dukes launched Usual Wines, a private-label brand of wines made in-house. Usual wines, which launched eight months ago, are sold in packs of six and can be bought online and at Usual’s first branded store and wine bar in San Francisco.
As Macy's struggles to par down its inventory, it is turning to steep discounts in order to make way for new seasonal product. The company has said that it believes investing more in data analytics and overhauling its markdown strategy will help it avoid fewer discounts going forward, but analysts believe that its inventory is the bigger issue.
Blue Apron, in its latest earnings report, announced that it was no longer partnering with Jet.com. Announced last year, this alliance was one of the most highly-anticipated programs for the meal kit company to reinvigorate business. While other similar companies look into retail partnership, the results seem mixed.
Amazon has rolled out a new selling format for brands in its third-party marketplace: Sold by Amazon, a program that lets sellers submit products to be priced by Amazon’s algorithm. Positioned as a competitive advantage to sellers, the new selling format could prove to be a slippery slope.
As big-box retailers like Target, Walmart and Kohl's are grappling with how to defend their business against Amazon's endless aisles, they are finding that in order to gain sales traction in certain categories, offering a curated, sometimes smaller assortment is key.
It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch.
As direct-to-consumer brands grow up and spend more money on traditional marketing channels, figuring out how effective each of these marketing channels are becomes a much more challenging process. When brands start spending on channels like direct mail or television, they can no longer just count on the number of clicks to determine what's working. And that's where multi-touch attribution comes in.
Amazon reportedly obtained a liquor license in San Francisco. This is likely part of the company's slow expansion into the alcohol delivery business. As a whole, alcohol e-commerce has been relatively untapped – and Amazon may be the company that makes a big splash.
Nike’s newest venture, a sneaker membership model for kids, is part of the brand’s push to establish stronger direct customer relationships. This time, the idea is to start young.
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