While still in early stages, Target's efforts to revitalize the business appear to be paying off. The retailer reported its first quarter of net sales growth after at least six quarters of year-over-year declines.

Tariffs

Why tariff refunds won’t necessarily go back to consumers

April 29, 2026

Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers -- even if shoppers think otherwise.

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Other news to know

  • Amazon sellers’ new struggles
  • Amazon hit pause on a controversial change to its advertising payment system after backlash from sellers who said the update would strain their finances.
  • Amazon merchants are bracing for more cash flow troubles and margin pressure this year, thanks to a bevy of new fees and policy changes. 
  • One major part of Amazon’s business was largely absent from CEO Andy Jassy’s annual shareholder letter this year: the millions of sellers who power the company’s marketplace.
Top Stories May 20

Brands Briefing: Harry’s turns to a drop model for its body wash to acquire new customers

May 19, 2026

Harry's, best known for its razors, is turning to limited-edition body washes to resonate with a younger consumer.

Everlane’s sale to Shein is another nail in the coffin for millennial DTC brands

May 18, 2026

One of the first DTC darlings of the 2010s, Everlane has sold to Shein for a reported $100 million after years of struggling to grow. Combined with Allbirds' fire sale earlier this year, it's a nail in the coffin for early, venture-backed DTC darlings.

TikTok Shop says sales from U.S. small businesses climbed 66% in 2025

May 19, 2026

TikTok Shop says it's continuing to drive rapid growth for small businesses, even as bigger brands swarm the platform.

U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands

May 18, 2026

New data from Keychain shows about 1 in 10 CPG factories is running more than half empty, and about 1 in 3 has at least 31% or more unused production capacity.

Joy Mangano calls TV shopping her ‘best-kept secret’ as she uses old-school infomercials to grow her new brand, CleanBoss

May 18, 2026

Joy Mangano, inventor of the MiracleMop, is seeing sales spike for her new brand, CleanBoss, thanks to the nostalgic direct-response TV ads it runs across cable channels. "TV shopping is not just my history, it's my best-kept secret," Mangano told Modern Retail. 

Tariffs

Why tariff refunds won’t necessarily go back to consumers

April 29, 2026

Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Why Dame is refunding $10,000 in tariff surcharges to customers

March 03, 2026

Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.

Podcasts

Technology

NeeDohs are fetching a premium on resale sites 

May 15, 2026

Eager NeeDoh collectors are flocking to resale sites as the toy goes viral. The stretchy toys, like Pop Mart’s Labubus, are selling for a pretty penny on eBay and StockX, with some of them going for a premium of more than 400%.

Marketplace Briefing: Why Amazon discontinued its AI-powered Rufus chatbot for Alexa shopping agent

May 14, 2026

Amazon replaced its Rufus chatbot with a new AI assistant called Alexa for Shopping this week as AI search becomes a bigger part of its online store.

Unpacked: How loyalty programs power lifecycle marketing strategies

April 16, 2026

This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer earned through rewards alone; it’s built through relevance, transparency and sustained commitment to understanding customers over time.  Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition — and AI’s acceleration of the buying process are making traditional […]

Marketing

How FlutterHabit uses its 46,000-member Facebook group for product development

May 18, 2026

FlutterHabit turned its private Facebook group into a testing ground for products, marketing and customer feedback.

TV screen on a green and white background. A banner wraps around the TV that says "this ad brought to you by AI"

Modern Retail+ Research: Marketers’ AI use rises, but tech skills stall

May 14, 2026

Modern Retail’s survey — which has been conducted annually since 2022 — found that marketers’ adoption of AI technology has risen significantly. In 2022, 44% of brand and agency pros said their companies were investing in AI technology. That percentage rose to 57% in 2023 and 71% in 2024, before hitting 86% in 2025.

Women’s soccer creator partnerships

Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up

May 13, 2026

Heineken, while not an official World Cup sponsor, is getting in on the hype with limited-edition packs, watch parties and television ads.

Operations

Target’s viral partnerships with Roller Rabbit, Parke and Pokémon are driving sales and foot traffic

May 20, 2026

Target has a long history of collaborating with major brands or celebrities. But a few standout collabs helped increase foot traffic in Q1.

Brands are finally bringing resale into stores

May 20, 2026

In the last five years, dozens of apparel brands have set up online resale sites. Now, more players like Pacsun and Faherty are bringing secondhand into stores, too.

Retail media’s next frontier is in-store

May 13, 2026

Now that retail media is a foundational channel, brands are seeking value beyond established digital inventory. They’re looking for new environments that offer stronger visibility and incremental reach. Physical stores are where shopper attention, product discovery and purchase converge in real time —  research shows that 84% of sales occur in physical stores, 75% of […]