TikTok's e-commerce sales have seen tremendous growth in the 15 months since it launched in the U.S. But a federal appeals court ruling puts the app one step nearer to being banned in the U.S.
Modern Retail reviewed many product listings on Amazon Haul and found numerous instances of seemingly AI-induced image issues, if not outright hallucinations.
As it unveils its "Modern Soda" section, Walmart is on track to become the top grocery chain for better-for-you products.
Workers at REI's ski repair shop are walking out as they demand that the company provide respirators and a new safety policy.
Artificial intelligence tools are making more of an impact on Black Friday and Cyber Monday sales. Retailers have been using predictive AI for years, but many have expanded their use of customer-facing chatbots or tools that can send out targeted messaging to specific customers.
Walmart’s online shopping performance so far this holiday season shows it’s closing the gap between it and e-commerce behemoths like Amazon.
Limited edition drops are becoming a staple for some brands' holiday marketing plans. But some say it's a strategy that can only work when used sparingly.
It’s a strange time to be operating a consumer brand. Shoppers are more selective about what they spend and brands are struggling with how to interpret signs of conflicting consumer behavior. While many brands were recentlyswimming in cash, VC funding has now dried up and high interest rates make vehicles like debt less palatable. In this series, Modern Retail looks at the scrappy ways companies are continuing to build their brands and wow shoppers in this strange new operating environment
Since Linktree Shops rolled out earlier this year, the platform’s users have generated more than 18 million clicks, a sign that the company’s creator-led social commerce bet is gaining traction, according to Linktree’s latest Creator Commerce Report.
A recent Modern Retail+ survey done in partnership with Attest sheds light on how many consumers are expecting to pay for their gifts.
As e-commerce marketplaces and brands look to stand out in the crowded landscape, offering complementary products through cross-selling is an effective strategy that enhances customers’ shopping experiences and drives growth. According to McKinsey research, targeted cross-selling can increase sales by 20%. Additionally, 80% of a brand’s revenue comes from about 20% of its customers while […]
Lifestyle collaborations have become a popular way for startups to cross-promote new products to audiences. Sleepwear brand Petite Plume is expanding into new categories through capsule collections.
Walmart’s $2.3 billion purchase of Vizio gives the retail giant another large channel through which to deliver ads to customers. Vizio is primarily known as a TV hardware maker but says its software, streaming and advertising services now make up all of its gross profit.
As digital marketing costs continue to spike this season, brands are shifting budgets to direct mail holiday catalogs.
As retailers reportedly lose tens of billions of dollars each year due to fraudulent returns, some major retailers have either announced policy changes or stricter messaging toward people abusing their returns systems.
On Cyber Monday, the busiest shopping day of the year, an Amazon fulfillment center in Robbinsville, New Jersey, located on the border of the New York metropolitan area, swirls with activity as the e-commerce giant prepares to package hundreds of thousands of items.
Ginnette Baker, evp, retail, e-commerce and CPG, Teleperformance and Ruchi Gupta, evp, retail and global business services, Teleperformance The returns process has been made easier over the years as brands and retailers work to provide a frictionless customer experience. However, this has created an unwanted rise in product return rates. According to the National Retail […]
