Feminine care advertising has come a long way since the days of tampon brands using blue liquid as a stand-in for blood. As startup sexual wellness and period brands have become more explicit with their messaging, they've faced censorship from advertisng platforms. A number of executives describe the challenges and solutions of building these businesses.

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Analysis

‘An extension of me’: The rise of the founder-influencer

February 27, 2023  ■  12 min read

As more influencers like Emma Chamberlain, MrBeast and Mari Llewelyn launch their own brands, more founders feel like they too need to build a large social media following in order to compete. But that comes with some tradeoffs.

‘Holding our inventory hostage’: For growing brands, VC-backed 3PLs have become a sore spot

March 01, 2023  ■  12 min read

A growing group of 3PLs like Shipbob has raised boatloads of cash from VCs. But some customers are having trouble with these fast-growing vendors.

Other news to know

  • About 1,400 Alphabet employees have signed a petition to CEO Sundar Pichai, requesting better treatment during the job cuts process. Earlier this year, Google announced it would cut 6% of its workforce.
  • REI has hired Apple Musni, who most recently oversaw recruiting at Chipotle, as its new chief people officer. Meanwhile, two other executives have been promoted to chief merchandising officer and VP of co-op brands.
  • It’s a sad time for Dunkaccino lovers. Dunkin has removed the hot chocolate and coffee combo from its menu after more than 20 years. Still, a Dunkin spokesperson told CNN Business that “there’s always the chance for its return in the future.”
2000
Year the Dunkaccino was introduced
Top Stories Mar 20

Physical stores are poised to be the next major media channel for retailers

March 20, 2023  ■  4 min read

Physical store retail media represents the next big business potential for retailers to capitalize on. A new study by Insider Intelligence found that for 13 leading brick-and-mortar retailers including Walmart and Target, their in-store audience is 70% greater than their digital audiences citing data from Placer.ai and Comscore Media Metrix Multi-Platform.

Modern Retail Rundown: SVB’s woes, TikTok faces ban threats and H&M gets into resale

March 18, 2023  ■  1 min read

Every week on the Modern Retail Rundown, we break down the biggest headlines in the retail world. Today, we have some major ground to cover, starting with the latest update on Silicon Valley Bank, TikTok potentially facing yet another U.S. ban — and fast fashion’s resale ambitions.

How startups like Archive and Trove are convincing more brands to launch their own resale programs

March 16, 2023  ■  7 min read

For years, branded resale programs were limited to a small cadre of companies in categories where a commitment to sustainability was paramount, like in outdoor gear. But now, thanks to business-to-business players like Archive and Trove, launching a resale program has become a more critical component of more brands’ growth strategies. 

DSW parent Designer Brands is betting on owned brands for growth

March 17, 2023  ■  4 min read

Designer Brands, the parent company of DSW, is betting on owned brands like Le Tigre and Keds to boost its bottom line as it faces challenges from DTC-minded competitors.

Special Edition
The Great Mall Overhaul

First, the mall was dying, then the mall was the future of retail and then came the pandemic. Now what? In this series, Modern Retail and Glossy go deep into the past, present and future of the mall.

Podcasts

Technology

Square CMO Lauren Weinberg on its new Forward accelerator program for Black and Latino retail entrepreneurs

March 17, 2023  ■  6 min read

Black and Latino retail entrepreneurs can now access fresh funding, mentoring and products they need to thrive thanks to a new business accelerator program announced by Square. Applications for the accelerator program are now open until April 1.

cardboard boxes stacked high in a pile on a dark navy blue background

Amazon Briefing: Aggregators are shaking up the wholesale liquidation market

March 16, 2023  ■  5 min read

Amazon aggregators are focused on their bottom lines — and wholesale liquidators are impacted by this shift. While Amazon brands have historically avoided liquidation channels, many are rethinking this and trying to offload more inventory than ever before.

Retailers are building consumer relationships by leveraging the creator economy

March 14, 2023  ■  4 min read

Brian Mechem, president and co-founder, GRIN Word-of-mouth (WOM) marketing has been the most powerful way to drive behavior and build a brand for decades. Even before mobile phones and social networks, the world’s most innovative brands found ways to create deep experiences with target audiences that would naturally share and discuss those experiences with others.  […]

Marketing

Vanessa Hudgens, Ashley Benson and Rosario Dawson

How cocktail brand Thomas Ashbourne leverages celebrity partnerships

March 14, 2023  ■  4 min read

Thanks to its partnerships with celebrities like Sarah Jessica Parker and Vanessa Hudgens, Thomas Ashbourne was able to attract the interest of wholesalers and consumers. The company, which currently has four SKUs, was able to surpass $1 million in revenue after being in business for less than six months.

Joe & The Juice Global Brand Director Kasper Garnell on how the chain is positioning itself as a ‘lifestyle’ brand

March 13, 2023  ■  6 min read

This week, Joe & The Juice will introduce its first in-store collaboration with hot sauce brand Jah Mama Sauce. The partnership is just one step of many Joe & the Juice is taking to expand its brand reach.

Instagram and Facebook logos stacked ontop of gold coins on a pink background

Modern Retail Research: Instagram beats TikTok as brands’ main platform for driving conversions

March 10, 2023  ■  2 min read

Glossy and Modern Retail’s Q1 2023 survey finds that 42% of brands and retailers see Instagram as the top social platform for conversions.

Operations

Foot Locker unveils new Lace Up strategy to revamp stores and close 400 underperforming locations

March 20, 2023  ■  4 min read

CEO Mary Dillon said that the company is now focused on investing in its own core banners and simplifying its operations starting this year.

The Honest Company reports near-flat sales growth, indicating slowing demand

March 16, 2023  ■  4 min read

This week, both The Honest Company and Grove Collaborative announced less-than-stellar 2022 performances. While overall demand for cleaning products has declined since the early pandemic stages, their results also showcase the challenges in scaling sustainable CPG startups publicly.

The evolution of CTV first-party data activation

February 14, 2023  ■  1 min read

As first-party data becomes increasingly critical to brands’ success, more retailers are finding connected TV to be a viable space to bring that data to life. By investing in first-party data, advertisers in the CTV space are finding they can leverage their existing information sources to target viewers who are already familiar with their brand, […]