Padel is being called America's hottest next sport, which means brands are rushing to sponsor teams and players.

Analysis

TikTok is pushing brands to post photos instead of videos

April 09, 2024

TikTok is forging ahead on becoming a full-fledged photo platform -- and brands are coming along for the ride. Consumer-facing companies tell Modern Retail how they're using the Carousel feature and whether they'd consider moving to TikTok's rumored new photo app.

DTC Briefing: Why some marketers worry that Meta is ‘broken’

April 02, 2024

Is Meta broken? That's what marketers keep saying on sites like X (formerly known as Twitter) and LinkedIn.

Other news to know

  • GameStop, which warned of lower-than-expected first-quarter sales, is selling additional shares of the company to raise cash.
  • European Union regulations now require plastic soda bottles to have partially-attached caps. Soda drinkers told the WSJ they’d rather can the rule.
  • Gatorade is launching a loyalty program via its “iD Membership Platform.” Shoppers can earn 10 points for every $1 they spend on qualifying products.
$872M - $892M
GameStop's expected first-quarter net sales
Top Stories May 20

Brands are making room for Pinterest in their ad budgets

May 20, 2024

Some brands are adding Pinterest back into their advertising budgets as the scrapbook-style social media company intensifies its online shopping push, winning approval from retailers. 

What to know about Foxtrot’s potential comeback

May 17, 2024

Modern Retail has spoken with a source familiar with the matter, who said the company’s former co-founder Mike LaVitola is involved in discussions to bring Foxtrot back from the dead. 

The case for and against brand-owned resale

May 20, 2024

Some brands are mulling over whether they should launch their own resale platforms. The online secondhand market is projected to see slow yet steady growth to $91 billion by 2027.

Modern Retail Rundown: Under Armour attempts another turnaround, Shein’s attempted NRF membership & Costco partners with Uber Eats

May 18, 2024

On today’s show: Under Armour’s latest turnaround plan, Shein attempts to get into the NRF and Costco comes to Uber Eats.

Limited Series
The Future of Brand Marketing

The lines between brand and performance marketing are blurring. It's no longer enough to spend millions on a TV campaign and hope people find your brand. In this series, Modern Retail looks into how the wild, expensive world of brand marketing has been upended over the last few years.

Podcasts

Technology

Amazon Briefing: With rising fees, Amazon sellers are rethinking their Prime Day discounts

May 16, 2024

Amazon third-party sellers are bracing for a tough Prime Day as a slew of higher fees imposed by the e-commerce giant eat into merchant profits, curbing their ability to offer price-conscious shoppers steep discounts. Many merchants worry they won’t be able to discount as heavily as they have in the past during this upcoming Prime Day.

Whatnot is building out its fashion category via a partnership with ThriftCon

May 16, 2024

Whatnot, a live shopping platform that launched in 2019, is partnering with ThriftCon to bring vendors and products online for the first time in the convention’s history. The move is emblematic of Whatnot’s focus on growing its non-memorabilia business.

How advertisers are leveraging Roundel’s best practices to maximize retail media spend

March 20, 2024

Renee Doerre, senior director of strategy and enablement, Roundel Creating impactful e-commerce strategies begins and ends with the consumer experience. From websites to apps to in-store experiences and third-party platforms, shoppers can connect with brands at many touchpoints. Consumers want a convenient and personalized shopping experience and advertisers must create lasting ways to capture and […]

Marketing

Arm held out holding a phone that has the screen open to a picture of a coffee cup, with the button "add to cart?"

Brands and retailers are still trying to figure out the secret to impulse purchases in online grocery

May 17, 2024

As more shoppers utilize pickup and delivery services, grocery brands still have to figure out how to get shoppers to tack on impulse purchases.

digital marketplaces

Research Briefing: Amazon promotes streaming ads to advertisers

May 16, 2024

In this edition of the weekly briefing, we examine Amazon’s upfronts announcement and compare it to competitors as seen in data from Modern Retail+ Research.

For a limited time, Target is offering up to 80 pickleball related products, such as paddles and duffel equipment bags as well as apparel for men and women.

Why big retail names like Target and Lululemon are courting pickleball players

May 16, 2024

Despite its growing popularity, there has yet to be a dominant brand endemic to pickleball, presenting an opportunity for larger retailers to gain market share and acquire more customers.

Operations

Nailboo is tripling its presence in Walmart amid an at-home nail-care boom

May 17, 2024

Nailboo, an at-home manicure kit brand, is polishing its wholesale strategy as it looks beyond direct-to-consumer. This summer, it’s tripling its number of Walmart locations to 2,200.

Three fists raised in solidarity with brightly colored nails on a dark navy blue background

For some retail workers, safety threats are a motivation for unionizing

May 16, 2024

Concerns about workplace safety are part of what’s fueling the unionization wave in retail environments.

How QR codes help brands meet consumer expectations for sustainability

April 09, 2024

Katherine Ryan, vice president, brand marketing, Bitly From trending resale programs at top brands like Lululemon and REI that make sustainable shopping more accessible to scrutiny over Taylor Swift’s private jet carbon dioxide emissions, demand for sustainable shopping experiences and transparency is at an all-time high. Consumers have more access to information than ever, and […]