Amazon has eclipsed Walmart in annual revenue for the first time ever.
As brands plan for 2026, they are determined to not have their growth initiatives upended by another year of macroeconomic uncertainty.
Many founders had to completely upend their business models in 2025 due to tariffs, resorting to production delays, raising prices and putting off hiring to save their businesses.
TikTok Shop has reversed course on its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go into effect.
An in-depth look at how brands like American Eagle decide whether cultural backlash is noise or a business threat.
After experimenting with creator storefronts and marketing in 2025, Macy's is expanding its influencer program to include more in-person programming and campaigns tied to events like the Thanksgiving Day Parade.
Hair-care brand Jupiter, which specializes in dry scalp and dandruff products, fell victim to a truck burglary recently. Its founders decided to turn the incident into a marketing moment.
Many founders had to completely upend their business models in 2025 due to tariffs, resorting to production delays, raising prices and putting off hiring to save their businesses.
This year, tariffs kicked in at their highest rate since the Great Depression, completely upending the retail industry. In turn, Modern Retail rounded up the biggest winners and losers of all the changes in tariff policy this year.
Secondhand gifts are shedding their stigma this holiday season as shoppers, squeezed by tariffs and inflation, turn to thrift stores and resale platforms for thoughtful, lower-cost presents.
Walmart customers who use the company’s Sparky AI-powered shopping assistant have an order value that’s about 35% higher than those who don’t, newly appointed Walmart CEO John Furner said in the company’s fourth-quarter earnings call Thursday morning.
Wizard has become the latest AI shopping agent to launch amid a surge of new tools promising to search, compare and check out on shoppers’ behalf.
Cori Voorhees, partner marketing manager, Adobe For merchants, the holiday shopping season brings both opportunity and pressure. Shoppers go online with long gift lists and little patience, making even small checkout barriers a risk to conversion. That’s why many merchants have begun introducing quick, low-lift improvements that can be made even as consumer traffic peaks. […]
Dick’s Sporting Goods is boosting its creator roster as it looks to play a bigger role in culture, events and social-media trends. This year, it’s expanding Varsity Team, its ambassador program, to have its most members ever.
For premium diaper brand Coterie, 2025 was a mammoth year. For Lindsey Kling, svp of brand marketing and partnerships at Coterie, the biggest change following the Mammoth acquisition is that she has more resources to reach new customer segments. Here’s what Kling is focused on in 2026 to introduce Coterie to more people.
Consumers are calling to boycott the baby products brand Frida Baby over its use of sexual innuendos in marketing, including references to “threesomes.”
While last year saw the collapse of chains like Joann and Rite Aid, 2026 is expected to be a brighter year in retail as store openings accelerate.
Magnesium has moved from viral wellness fad to durable growth engine for companies like Solaray and Recess.
Bradley Keefer, CRO, Keen Decision Systems Despite the emergence of October sales events and December’s strong sales performance last year, Black Friday remains the premier event for retailers. Last year, the NRF found that an estimated 197 million consumers, up from their initial prediction of 183.4 million, shopped during the five-day holiday weekend between Thanksgiving […]