As many brands face tariff-induced cost increases, customers are being hit with price increases. One company is taking a chance by dropping its prices.
In emails to customers, brands from Set Active to Béis are getting candid about the effects of tariffs. From using clear language to using humor, here's how executives decide what to write.
Mack Weldon is calling on shoppers to "recession-proof your underwear drawer," and is putting a price lock on underwear until July 4. During a time mired by economic uncertainty, Mack Weldon sees providing certainty to customers as a way to stand out.
Shein has pulled its Google Shopping ads shortly after hiking prices due to tariffs, new data from Tinuiti reveals.
For nearly three months, Kuru Footwear has been hard at work trying to find a workaround to soaring U.S. tariffs on foreign imports. It's relying on a "hybrid approach," its CEO, Bret Rasmussen, told Modern Retail — one that involves bringing "as many goods as possible" into U.S. warehouses, raising prices and revisiting its sourcing abroad.
Brands are awaiting more clarity on how tariffs will impact their future pricing strategy. In the meantime, they're trying to figure out what to do about planned seasonal sales like Memorial Day and Mother's Day.
The days of $2 gadgets and $5 dresses are ending at Temu and Shein. On Reddit, Temu shoppers are vocal and expressing their outrage over heightened "import surcharges," with some vowing never to shop from the app again.
In emails to customers, brands from Set Active to Béis are getting candid about the effects of tariffs. From using clear language to using humor, here’s how executives decide what to write.
Mack Weldon is calling on shoppers to “recession-proof your underwear drawer,” and is putting a price lock on underwear until July 4. During a time mired by economic uncertainty, Mack Weldon sees providing certainty to customers as a way to stand out.
Shoppers are starting to move up purchases in anticipation of further price hikes from tariffs. Shopping activity may fall off by the summer as a result.
In our annual series, the Modern Retail Vanguard, we’re highlighting 15 people who exemplify the skills needed to succeed in today’s retail environment across three categories: operations, marketing and technology. These are the people who, behind the scenes, helped companies grow amid an uncertain retail environment.
Amazon is doubling down on off-site checkout, bringing its signature Prime benefits to more direct-to-consumer brands through international platforms like Shopline.
Chase is boosting its BNPL options available at checkout as such services continue to grow in popularity with budget-conscious consumers.
Bradley Keefer, CRO, Keen Decision Systems The current economic outlook is uncertain, with consumer confidence declining, egg prices climbing and new tariffs in place. Meanwhile, supply chain disruptions caused by understaffing and trade war implications pose broader risks to the global economy. With so much turmoil, long-term marketing budgets pose a challenge for retailers. To […]
Selena Gomez-founded Rare Beauty has become the latest company to join Substack’s growing roster of branded newsletters, using the platform to peel back the curtain on product development, team culture and behind-the-scenes stories.
American Eagle Outfitters is rolling out its own affiliate program to boost sales and connect with brand fans. Its chief marketing officer told Modern Retail how the program works and why it’s an opportunity to scale.
Rare Beauty is the latest to launch a Substack as more brands look for ways to organically reach people outside of Instagram and TikTok. But brands should be mindful before jumping into the platform.
Branch Basics, the $150 million natural cleaning brand, is making its mass retail debut at Target with a new lineup of ready-to-use products.
The new company operating Big Lots stores post-bankruptcy plans to divert from choices made by the chain’s previous management. Instead, the company plans to scale back the furniture selection and lean into low-priced, name-brand apparel while maintaining the brand’s identity.
Jennifer Baker, senior director of demand generation, Gladly Artificial intelligence is rapidly transforming customer service. By the end of this year, 80% of customer service and support operations will apply some form of generative AI to improve efficiency, enhance customer interactions and drive upsell opportunities. While AI presents immense potential, its success depends on thoughtful […]
As tariffs disrupt textile supply chains, the U.S. cotton industry is unlikely to be able to support new manufacturing capacities. Coyuchi’s director of sourcing and sustainability spoke about why it’s so hard for brands to source U.S. cotton.
