During its fourth quarter earnings report on Tuesday, Walmart once again reported strong growth in its online grocery business, which has become the crux of its e-commerce strategy in recent years. But the company was also hurt by weak sales in toys, apparel and gaming.
Walmart is shutting down Jetblack, its shopper concierge service. It's one of many small digital programs Walmart on which Walmart is scaling back. This move highlights Walmart's changing approach to its digital experiments. It no longer needs to spend a lot and think big; the retail giant has made a name for itself as an e-commerce leader and can now think more conservatively.
As direct-to-consumer startups feel greater pressure to rely less on digital channels like Facebook and Google, other, they're considering investing more in traditional media advertising. That includes out of home advertising (OOH), like billboards, digital bus stops and painted murals.
Showfields is expanding beyond NYC and into the Miami market, where it plans to open a second concept shop in May.
When Great Jones launched in 2018, co-founders Sierra Tishgart and Maddy Moelis decided to take what they called a "maximalist" approach to design, in order to ensure that their brand stood out many other direct-to-consumer startups at the time that seemed to be taking a minimalist approach to branding. Now, less than two years after Great Jones officially launched, Tishgart already feels like the maximalist approach that was once unique to Great Jones is no longer a novelty.
Many health and beauty brands are struggling to prove personal relevance to shoppers, and technology silos are a big reason. In response, a growing number of brands and retailers are making their tech tools more flexible and less channel-specific.
Peapod is shutting down its Midwest division, laying off 500 people. While it's only a small percentage of its overall business, the move highlights the headwinds grocery e-commerce businesses face. While more grocers try to offer more digital fulfillment options -- it becomes ever more clear that it remains an difficult, unprofitable program.
As more direct-to-consumer startups launch every day, agencies are finding that they constantly have to expand their wheelhouse of skills. Branding agencies are starting to take on performance marketing work, while marketing agencies are taking on more early stage design work. In November, branding agency Red Antler, which did work for Casper and Allbirds, launched a performance marketing arm called Good Moose
Many onlookers believe a DTC cooling is on the horizon. With a bunch of less-than-stellar exits from the likes of Casper, Peloton and Harry's, the VC-funding model of branding building seems to be crumbling. This leaves both investors and founders left with the question: Is it worth it to raise money from venture firms? It's becoming a more complicated topic, and one that will have a big impact on a company's choices down the line.
Direct-to-consumer "ended up being the best solution we could come up with," said Sunday founder Coulter Lewis. "That enabled us to do this custom approach."
As brands navigate the waters of in-house marketing, they're developing new strategies and tactics to develop data, skillsets and efficiencies for a competitive advantage.
Under Armour's look forward to 2020 includes expected losses that the company blames on China's coronavirus outbreak.
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