An iHerb survey recently found that more than half of online supplement shoppers fear counterfeits, pushing retailers and brands to explore how they can improve trust within the fast-growing supplement space.
Tariff refunds are great news for the corporate balance sheets of big-box retailers, and less so for consumers tightly squeezing their wallets.
Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
Modern Retail's recent holiday survey found that brands and retailers plan to adjust the marketing tactics they’ll use during the 2026 holiday season in comparison to those they used in 2025. Here are some of the most notable changes.
This week's Modern Retail Podcast explores how categories like food, beauty and home gadgets are reshaping the definition of wellness.
Customers who use Alexa for Shopping are spending 50% more than those who don’t, Amazon CEO Andy Jassy said during the earnings call on Thursday.
Cotopaxi is releasing new products every other day, from Nov. 1-11, through a campaign it's calling "Cotodays." It's part of the brand's plan to build awareness ahead of the crowded Black Friday/Cyber Monday period.
Within the past week, nearly all the major brick-and-mortar retailers — Target, Walmart, Kohl’s, Best Buy and Macy’s, to name a few— have put out press releases trumpeting their holiday offers. We summarized the key points to watch from them.
Mahjong is having a moment in the U.S. as a new generation discovers the pastime — and brands are cashing in.
Brands like Celsius and Vuori are using the NYC Marathon to host pop-ups, shakeout runs and recovery events to tap into the booming running culture.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
NBCU is developing shoppable television across its own platforms, like Peacock, as well as third-party platforms, like LG TVs. Now, viewers can buy products from about 12 of their favorite shows, including “Top Chef” and “Below Deck.”
As DoorDash adds partners like Costco, the company is also expanding shopping features like Text DoorDash and Dasher Returns in an effort to become a one-stop marketplace.
Black Friday and Cyber Monday preparation begins for e-commerce brands and retailers well before those peak shopping days arrive. Besides planning marketing and promotion strategies, brands must consider how to convert shoppers and whether their e-commerce infrastructure can support demand. Agentic commerce tools, like AI-powered storefronts, help brands make the shopping journey more intuitive and […]
From “mega lives” to TikTok shows to exclusive products, here’s how QVC is gearing up for its 40th holiday season.
Ahead of this year’s holiday shopping season, Walmart’s sales team has begun directly approaching brand clients offering on-site brand lift studies. Three agency execs told Digiday they’ve had multiple clients approached, but declined to name which clients.
In Modern Retail+ Research’s holiday report last year, brands and retailers expressed conservative expectations for their 2025 holiday revenue. This year, however, marketers are more optimistic.
Intake Breathing raises $62 million to expand its nasal strips into retail and continue to position better breathing as an important part of everyday wellness routines.
Vera Bradley is seeing its first growth in years after zeroing in on small silhouettes, bag charms, and social and digital channels.
Marketers are under immense pressure to deliver more relevant, personalized customer experiences on-demand. AI has now widened the realm of what’s possible across the customer journey — from answering consumers’ questions to proactively addressing concerns before they derail a purchase. Join Mia D’Antonio, account director at ElevenLabs, Gillian O’Brien, retail product marketing lead at ElevenLabs, […]
AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here’s why it’s still an anomaly in retail.
