Tractor Supply is leaning into real customers, local events and multi-channel marketing to drive spring traffic -- especially in an age where customers are increasingly wary of AI-generated content.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers -- even if shoppers think otherwise.
The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.
With almost no budget to run ads, the founder of new za’atar brand Hayati set out to gain social media followers via a strategic Instagram Reels series.
At last week’s Modern Retail Marketing Summit, brand and retail executives used town-hall and working-group discussions to workshop their next strategies, considering current macroeconomic challenges. These are the practices marketers will be championing moving forward, based on these discussions.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers -- even if shoppers think otherwise.
While last week's announcement of the departure of Best Buy CEO Corie Barry was a surprise to many, the choice of Jason Bonfig as her successor is less so. Here's what we know about him
The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
Whatnot, the livestream shopping app, now integrates directly with Shopify, opening the door for millions of merchants to sell on its platform.
As retailers start to experiment with digital screens to display advertising in stores, Dollar General is taking a more old-school approach.
“Peak sales event” is still a common phrase in retail, and the big calendar moments like holidays and Amazon’s Prime Day absolutely matter. But treating peaks as isolated, predictable windows is outdated. Today, demand can surge at any time. A viral TikTok, a surprise influencer drop or a flash sale on a random Tuesday in […]
Quip’s latest ad was entirely human-made, but it still received social media comments from people who assumed it was generated with AI. Here’s how the brand responded.
Urban Outfitters likes to say it doesn’t just create campaigns with Gen Z — it also produces campaigns with them. UO’s Cyntia Leo shares how the brand does exactly that.
Starbucks is shutting down its rewards program, “Coffee Loop,” which operated on a premise of “buy nine drinks, get one free.”
Shoe brands are under pressure as the U.S.-Iran conflict squeezes the global oil supply. Not only are higher oil prices driving up shipping costs, but they’re also making shoe production more expensive.
Oral care brand Suri has put true circularity at the heart of its next product line, turning recycled toothbrush heads into soap dishes. Here’s what it took to pull that off.
For years, the business case for customer experience was defensive: keep costs down, handle volume and prevent complaints from going viral. CX teams existed to contain damage, not create value. That framing is collapsing — and the retailers leading the shift aren’t just running their support operations more efficiently. They’re redefining the function of CX. […]
