By the end of this year, shoppers will finally be able to use Apple Pay and Google Pay in Walmart stores, ending years of frustration that the retailer didn't support what is now a nearly ubiquitous payment option.
Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
Tariff refunds were a massive tailwind for Target last quarter that could help it continue to lower prices.
U.S. Polo Assn. is celebrating a record year, thanks to its larger store footprint and growing fanbase of teens and twenty-somethings.
Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
Target has entered a new era of trendy snacks, creating more space for products like protein bars and meat sticks as part of a massive refresh of its grocery business.
Sam's Club merchants and brands will soon be able to use Walmart's data analytics platform to better understand and predict member behavior.
While the majority of marketers say they're using AI, many are setting boundaries around use cases for customer-facing content.
The online backlash over Neutrogena’s handling of partnership with former ambassador Hayden Panettiere raises questions over brand cancellations, boycotts and long-term brand loyalty.
Tariff refunds were a massive tailwind for Target last quarter that could help it continue to lower prices.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
One of Best Buy’s big priorities this year is pushing a new generation of RGB LED TVs to consumers. The hope is that customers will find the technological improvements convincing enough to make an upgrade, six years after many of them bought a new TV during the Covid-19 pandemic.
Kroger made advertising part of its AI shopping assistant on day one, following the implementation of advertising features on competitors’ chatbots.
Black Friday and Cyber Monday have evolved into a weeks-long shopping event. That makes early planning more critical than ever. Drawing on insights from brands like Bylt, Tecovas, Manscaped and Bearbottom Clothing, these five key findings help marketers sharpen their holiday ad strategies. Sponsored by Tatari.
Toy brand Sticki Rolls is hoping to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.
Class is in session at Ugg. The brand is creating a new college ambassador program as it works to establish itself as a go-to style destination.
Brands like UrbanStems, H&M and Chobani are refining partnerships to match audiences, drive cultural relevance and unlock new growth. Here’s more on how execs from these brands say their approach to partnerships has changed over the years.
The parent company of TJ Maxx, Marshalls and HomeGoods is ramping up its store count as it sees gains in the off-price channel.
Fabletics is expanding its college apparel offerings as it continues its quest to become a $2 billion company.
This Unpacked guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers.
