Kim Kardashian is the latest name to dive into the energy drink sector. The celebrity mogul was announced as the co-founder of energy startup Update last week as more brands target young women interested in wellness and better-for-you products.

Tariffs

Why Dame is refunding $10,000 in tariff surcharges to customers

March 03, 2026

Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.

Marketplace Briefing: Online merchants aren’t lowering prices despite Supreme Court ruling

February 26, 2026

Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.

Other news to know

Top Stories Mar 05

After a year of record customer acquisition, ThredUp’s Kristen Brophy shares what’s next in her marketing roadmap

March 05, 2026

ThredUp saw record new customer acquisition in 2025. Now, its svp and head of marketing, Kristen Brophy, is trying to keep the momentum going.

E-commerce, advertising will be key to Target’s turnaround

March 04, 2026

Technology is one of the most important areas in which Target will invest with the hopes of returning to profit growth. But unlike in merchandising or store operations, Target doesn't appear to see anything fundamentally wrong in how it's approaching e-commerce, its third-party marketplace or advertising.

Target makes the case for how it will ‘reclaim its merchandising authority’ at annual investor day

March 03, 2026

During an investor meeting that Target hosted at its Minneapolis headquarters on Tuesday, senior leaders made the case for how exactly the company plans to reclaim its merchandising authority in key areas like food, beauty and more.

‘Product is king’: Mephisto U.S.A.’s new CEO readies the brand for its next chapter

March 04, 2026

Mephisto, a premium footwear brand based in France, has tapped a new CEO of its growing U.S. business.

Tariffs

Why Dame is refunding $10,000 in tariff surcharges to customers

March 03, 2026

Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.

Marketplace Briefing: Online merchants aren’t lowering prices despite Supreme Court ruling

February 26, 2026

Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.

Red and black sneaker on a black hightop on an orange background

Footwear brands navigate uncertainty after latest tariffs flip-flop

February 25, 2026

Shoe brands, which are out billions of dollars from U.S.-imposed duties, are trying to find their footing after recent tariffs whiplash.

Podcasts

Technology

From Boll & Branch to Bogg, brands are battling a surge of AI-driven return fraud

March 02, 2026

Retailers say fraudsters are increasingly using AI tools to generate fake damage photos, receipts and documentation to claim refunds. It’s forcing brands to rethink return policies without alienating legitimate customers.

Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools

February 25, 2026

Retail leaders at eTail Palm Springs shared how they’re moving past AI hype by focusing on clean data, internal alignment and practical use cases.

How retailers can address the Black Friday trust crisis one shopper at a time

November 26, 2025

John Shapiro, Chief Product and Technology Officer, Lightspeed Commerce From November to the start of the new year, this season marks one of the busiest times for retailers around the globe — and one they prepare for months in advance. According to the National Retail Federation, 91% of consumers plan to celebrate the winter holidays, […]

Marketing

Brands Briefing: Caraway makes its first big OOH push as it seeks to make the brand ‘impossible to ignore’

March 03, 2026

2025 marked Caraway’s biggest growth year yet; now the company is marking the occasion with its first large-scale out-of-home campaign.

Inside the gas and pizza chain sweeping small-town America

March 02, 2026

Depending on who you talk to, Casey’s is either one of the largest C-store and gas station chains in America, or one of the largest pizza chains. Now, Casey’s is in the midst of another growth spurt.

Gymboree turns to partnerships with brands like Marchesa for its next stage of growth

February 27, 2026

Gymboree, now 40 years old, is developing collections with the likes of Marchesa and Peter Rabbit as part of a larger repositioning.

Operations

Phone screen that displays a "TikTok" logo sits on a green and white background. Other icons pop up out of the phone, displaying products like lipstick and footwear.

Marketplace Briefing: TikTok Shop recruits U.S. sellers for cross-border push into Mexico

March 05, 2026

TikTok Shop is recruiting U.S. sellers for a new cross-border program designed to help them sell to customers in Mexico without establishing local operations.

From lollipops to lobsters, Whatnot pushes further into selling food via livestream shopping

March 03, 2026

On Whatnot, the next big thing in livestream shopping isn’t sneakers or Pokémon cards — it’s sour gummies and seafood. The platform, which launched with collectibles, is looking to be a major player in shelf-stable and fresh foods.

How retailers are reducing guest checkout friction

October 28, 2025

Cori Voorhees, Partner Marketing Manager, Adobe It’s a busy evening, and a shopper is trying to squeeze in some quick gift buying after work. She finds a site with a gift on her list and adds it to her cart. Prompted to log in or create an account, she chooses guest checkout instead. She enters […]