Prime Day is expected to draw more shoppers this year, with consumers hunting for deeper discounts, stocking up on essentials and encountering more AI-powered shopping tools.

Tariffs

Marketplace Briefing: Online merchants welcome Trump customs crackdown amid wave of tariff evasion pitches

June 11, 2026

Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.

The slow trickle-down of tariff refunds

June 01, 2026

The U.S. government has received about half as many refund requests for around the $166 billion it recouped in now-illegal tariff duties.

Other news to know

  • Inside Walmart’s evolution
  • Walmart+, the retailer’s paid membership program, has launched in Canada, marking the first time it has been available outside of the U.S.
  • Walmart announced it would begin delivering Subway items as part of Express Delivery, either on its own or alongside other products such as groceries. 
  • Walmart executives are now training associates to use AI widely throughout the organization.
  • Walmart has announced Upstream Facility Services, a new business through which it will sell its in-house maintenance services to other U.S. companies.
Top Stories Jun 22

AI is now doing parts of merchants’ jobs, managing products and vendors

June 22, 2026

Retailers are beginning to use AI to automate certain parts of the merchandising process, to determine what to order or even make deals on their behalf.

Is Prime Day still worth it?

June 20, 2026

This week's Modern Retail Podcast looked at the pros and cons of participating in Prime Day.

World Cup tourists go viral for first visits to Buc-ee’s and Walmart. Could brand deals follow?

June 19, 2026

World Cup tourists are going viral for their posts about visiting Walmart for the first time, or trying food from Buc-ee's. Brands are starting to catch on, but it's too early to tell whether this will result in a spike in sales.

Marketplace Briefing: Shopify launches tools to help merchants track sales and traffic from AI platforms

June 18, 2026

Shopify is rolling out a new set of tools designed to help merchants understand how their products appear across AI shopping platforms.

How brands like Goldbelly, Chobani and Xochitl are showing up for America 250

June 18, 2026

Expect more limited-edition red, white and blue packaging on retail shelves this summer, as brands turn out to celebrate America 250. Brand leaders at Xochitl, Goldbelly and more spoke with Modern Retail about why they are turning out for the occasion and what purpose they think America 250-themed products serve.

Faire opens its marketplace up to hotels, offices and non-retail customers

June 18, 2026

Faire is growing beyond boutiques by allowing business buyers to use the platform for their own purposes, like stocking mini bars, for client gifts or for front desk amenities.

260 Sample Sale sees foot traffic jump as luxury customers seek value

June 17, 2026

260 Sample Sale, which holds sample sales for Balmain and Diane von Furstenberg, is seeing increased demand from brands and customers alike.

Tariffs

Marketplace Briefing: Online merchants welcome Trump customs crackdown amid wave of tariff evasion pitches

June 11, 2026

Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.

Why tariff refunds won’t necessarily go back to consumers

April 29, 2026

Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Podcasts

Technology

AI forces retailers, brands to rethink their product pages

June 16, 2026

Leaders across e-commerce are transforming how they approach designing product pages to be more discoverable to AI agents like ChatGPT, Claude and Gemini.

Walmart is training store-level employees to use AI

June 11, 2026

Walmart executives are training associates to use AI widely throughout the organization. For example, store managers can create digital dashboards for scheduling, or merchandising associates can turn dense text into useful graphics.

Guide: How in-store retail media is unlocking growth

May 13, 2026

As digital advertising becomes more saturated and fragmented, retail media is moving into physical stores — the high-intent environments where most purchases still happen. For retailers, this is an opportunity to create customer-first retail media networks that make stores more engaging, profitable and connected. For brands and agencies, in-store retail media offers stronger visibility and […]

Marketing

Why more better-for-you brands are leading with taste over health claims

June 16, 2026

Better-for-you brands are prioritizing taste and fun packaging to attract more customers while still offering healthier food options.

Crocs CMO Carly Gomez is all about Labubu dolls, fashion Substacks and a drawer full of socks

June 15, 2026

In the latest installment of “What’s in Your Cart,” the CMO of Crocs, Carly Gomez, shares her personal shopping habits with Modern Retail.

The men’s grooming opportunity at the World Cup

June 11, 2026

The quadrennial men’s World Cup is one of the biggest sporting events in the world, giving global soccer players and fans a once-in-a-lifetime chance to see their team take home the prize. And with billions of viewers tuning in from around the world, it is also a rare opportunity for brands to capitalize on the frenzy. Four years after Qatar, that now includes grooming brands looking to use the power of soccer to reach the evolving male beauty consumer base.

Operations

The reality of AI supply chain hype

June 22, 2026

Kearney’s 2026 State of Logistics Report shows that AI is helping streamline operations, even as a fully automated supply chain remains a far-off reality.

Brands Briefing: Anthropologie’s tabletop games play

June 16, 2026

Anthropologie has seen a spike in sales for games like backgammon, mancala and mahjong as consumers seek out tactile, offline experiences.

Retail marketers are at a crossroads — here’s how they can adapt

June 01, 2026

Justin Jefferson, vp, strategy and insight, Keen Decision Systems Retail marketers are navigating a marketing landscape defined by consolidation and heightened accountability. As retail media networks evolve beyond the initial gold rush, advertisers’ focus has shifted from merely having a presence to proving performance.  Likewise, with ad budgets under intense scrutiny, marketing success now requires […]