‘The no mask policy is already giving me anxiety’: 4 retail workers on changing mask regulations

Last month, the CDC announced the loosening of its mask guidance, saying people who are fully vaccinated against the coronavirus are not required to wear a mask “in any setting” unless local laws and regulations demanded it. Since then, retailers have been left to their own devices to come up with new mask guidelines for employees and customers. Modern Retail spoke to four people currently working in retail about how they feel about these new guidelines.

Top Stories Jun 14
impossible foods

Why Impossible Foods’ viability in Asia is key to its highly anticipated IPO

After the successful IPOs of Beyond Meat and Oatly, plant-based behemoth Impossible Foods is reportedly preparing to enter the public market -- and Asia is key to its success. “The bigger a footprint Impossible has in the Asian market, the bigger their expected long-term value is going to be,” said one investor. 

A tale of 3 cities: The state of retail in Miami, Chicago and Los Angeles

After a year and a half of unevenly applied US Covid-19 regulations as well as various city exoduses, Miami, Los Angeles and Chicago’s retail scenes fare differently. While many hope for a return to store in 2021, retailers' fates rest somewhat on location. Here's our look into how the three cities are faring.

The fast fashion wars go mobile: How apps like Shein and Blushmark are challenging H&M and Zara

Online-only, super-fast, super-cheap fashion dominated the pandemic, spurred by TikTok trends. Now, traditional fast fashion retailers will have to keep up. While brick-and-mortar retailers like H&M and Zara are struggling to return to pre-pandemic sales level, online-only fast fashion retailers like Blushmark and Shein are rising in popularity, becoming some of the most downloaded shopping apps in Apple's store. Taking cues from Blushmark and Shein, traditional retailers are reallocating investment to ecommerce, adding features like buy-now-and-pay-later to their sites, and expanding e-commerce to new geographies. Still, digital players have unique advantages of production in an online only model. 

Other news to know

  • It’s not only DTC brands that are trying to build out loyalty programs to retain customers. CNBC reported that a number of restaurants, including McDonald’s and Jack in the Box, are planning to roll out new loyalty programs.
  • A European Union data-protection commission has proposed that Amazon be slapped with a $425 million fine over its privacy practices. The regulator has been considering a case about alleged violations to GDPR.
  • Speaking of Amazon, Thrasio — an Amazon seller roll-up company — is reportedly mulling going public via SPAC, according to Bloomberg. According to sources, it move could value that company at something north of $2 billion.
How much Thrasio raised last January


Latest Stories
'Workcation Retreats': Tourist destinations offer remote-working packages including personal assistants, to attract visitors

'Workcation Retreats': Tourist destinations offer remote-working packages including personal assistants, to attract visitors

Tourist destinations like the Maldives and Seychelles are promoting remote-working, featuring ocean views, discounts, strong WiFi and personal assistants to help with work admin.

Amazon Briefing: How rollup companies are turning themselves into brands

As the Amazon acquisition boom continues, a growing number of companies are beginning to consider how -- and whether -- to turn the products they acquire into recognizable brands even off of Amazon. But question of how present the actual name of the rollup company should be in the minds of consumers also remains up in the air. “At this point, we have delivered products to one out of every ten households in America, but they have no idea that we’ve done that,” said Josh Silberstein, founder and co-CEO of Thrasio.

After a wave of grant and mentorship programs, Black founders are looking for more longterm support

After a wave of grant and mentorship programs, Black founders are looking for more longterm support

Last year, the death of George Floyd and subsequent Black Lives Matter protests created a call for brands and retailers to do more to support Black-owned business. The answer, for many, was to create mentorship and grant programs for Black-owned businesses last year, for the first time. A year later, five Black business owners offered their reflections on these programs to Modern Retail.

Pitch Deck: How Pattern Brands laid out its new holding company vision

This week Pattern Brands -- a holding company formed by the former members of branding agency Gin Lane -- announced that it was pivoting away from launching its own brands, and instead would look to acquire a number of smaller brands in the home goods space. It's a move that has been in the works for over a year. Modern Retail obtained a pitch deck that Pattern Brands sent around last summer, laying out its vision for the holding company it hoped to build.

Asutra CEO Stephanie Morimoto on growing a wellness brand with Venus Williams' help

Asutra CEO Stephanie Morimoto on growing a wellness brand with Venus Williams' help

Wellness brand Asutra has had a wild few years. CEO Stephanie Morimoto bought the company in 2018. It sold most of its products on Amazon, and she believed should could help transform it into a DTC wellness player. Part of that has been about rebranding the company as "active self-care," as she described it on the Modern Retail Podcast.

Why, after many failed attempts, Staples is determined to acquire Office Depot

On Friday, Staples made a fourth attempt to acquire ODP, home to the combined Office Depot and Office Max, via a billion dollar offer for the company's consumer-facing businesses. Staples and ODP's businesses have been declining for years. They have sought to grow their businesses by investing in partnerships, experiential stores, and e-commerce. However, in Staples' eyes, the quickest -- and most surefire way -- to grow its business is to acquire assets from its biggest competitor. As such, Staples continues to be hellbent on getting a deal done, though ODP keeps rejecting its offers -- and shows no signs of changing its mind. 

Modern Retail Research: Half of brand and retail workers are concerned about their mental health

The last year has taken a significant toll on company culture across brands and retailers -- stores were shut down, people lost their jobs and teams were separated from one another. But new research from Glossy and Modern Retail shows that, while worries about mental health still remain, morale across these industries is improving.

Modern Retail Marketing Leaders Forum
Jul 21, 2021

At the Modern Retail Marketing Leaders Forum, we’ll bring together senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

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