This year, dog food brand Spot & Tango is funneling $3.5 million into top-of-funnel marketing, an effort that spans from out-of-home ads to connected TV to events. It's a notable shift from last year, when the brand spent effectively $0 on top-of-funnel marketing.
Tariff refunds are great news for the corporate balance sheets of big-box retailers, and less so for consumers tightly squeezing their wallets.
Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
Brands like Lela Rose, Public Goods and Quilt are betting on hotels in picturesque locales to market their products to new audiences.
This year, Dave’s Killer Bread is bringing pumpkin spice bagels — which it originally discontinued seven years ago — nationwide as part of a year-round seasonal shelf strategy. Here's why the company is embracing more LTO products.
The price of gas overall is up about 50% in the U.S. since the start of the conflict between the U.S., Iran and Israel on Feb. 28. But last week, some states started to see alarming price increases on top of that. It could put a damper on holiday preparations for both consumers and retailers.
Walking around a Target store today, shoppers are going to find far more K-beauty brands than they would have a year ago as the retailer seeks the latest trends and as Korean brands seek to expand into U.S. mass retail.
Creators and brands are starting holiday campaigns months early to build awareness and test sales strategies. In turn, the campaign calendars have shifted to feature Christmas content as early as August.
While other DTC footwear brands like Allbirds struggled, Rothy’s surpassed $200 million in sales by growing carefully, testing retail and wholesale, and managing to avoid DTC's costly expansion traps. Rothy’s CEO and president, Dayna Quanbeck, joined the Modern Retail Podcast to talk about the brand's expansion strategy.
In the past decade, creators in the fashion and beauty space have shifted from influencers to strategic partners. That was a big topic of discussion at Glossy Pop NYC earlier this month.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
Shipt, the delivery app owned by Target that powers the retailer’s same-day delivery service, announced an AI assistant last week on the same day as one of its biggest competitors.
Walmart’s first-party data platform for merchants and suppliers, Scintilla, is getting a big upgrade next year, the company announced at Walmart Data Ventures’ Inspire conference this week.
Seasonal demand may be predictable, but consumer behavior isn’t. By investing sooner and responding to evolving consumer signals, marketers can influence consideration, build momentum and capture demand before competition intensifies. Sponsored by Keen Decision Systems.
Pinterest is introducing a range of new ad tools and experiences as it looks to get ahead in the AI age.
Beyond Yoga is playing up its new Glowzone fabrication as it broadens its presence on the East Coast, starting with a new New York City pop-up.
After years as a predominantly direct-to-consumer brand, Unilever-owned The Laundress is entering Target stores with a fresh take on laundry care. Here’s why The Laundress is finally launching into brick-and-mortar for the first time.
Year to date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from lives, the platform revealed during a presentation to members of the media during Fashion Week. Here’s what else TikTok Shop had to say about its burgeoning luxury resale business.
Fashion and beauty brands are leaning on stores, events and human service as AI continues to reshape their digital marketing playbooks.
AI is changing how retail commerce teams build, manage and scale integrations. But the next phase isn’t about generating more code — it’s about creating faster, more reliable workflows with the governance and controls needed to support retail operations. Sponsored by Celigo.
The Nori Cloud launched in Target in July 2026 after a 10-month development timeline.
