Costco's business is increasingly living beyond the doors of its core warehouses, as digital sales and partnerships with platforms like DoorDash and Uber Eats are helping it attract newer, younger customers.
Tariff refunds are great news for the corporate balance sheets of big-box retailers, and less so for consumers tightly squeezing their wallets.
Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist.
Best Buy is increasingly putting its electronics roots at the heart of its retail media pitch. On Wednesday, Best Buy held its annual showcase event highlighting what’s coming up in its retail media business — including a new part of its advertising business that the company is branding as Best Buy CTV.
Instacart CEO Chris Rogers says lower online markups, loyalty perks and cheaper delivery options are crucial to driving more online grocery growth in the coming years.
On Saturday, Sephora kicked off its TikTok Shop launch with a livestreamed shopping session hosted by Mikayla Nogueira, the mega influencer and co-founder of POV Beauty, offering shoppers access to an exclusive new holiday value set. It hints at what Sephora's strategy may look like on the platform going forward.
This year, dog food brand Spot & Tango is funneling $3.5 million into top-of-funnel marketing, an effort that spans from out-of-home ads to connected TV to events. It's a notable shift from last year, when the brand spent effectively $0 on top-of-funnel marketing.
Brands like Lela Rose, Public Goods and Quilt are betting on hotels in picturesque locales to market their products to new audiences.
This year, Dave’s Killer Bread is bringing pumpkin spice bagels — which it originally discontinued seven years ago — nationwide as part of a year-round seasonal shelf strategy. Here's why the company is embracing more LTO products.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
Shipt, the delivery app owned by Target that powers the retailer’s same-day delivery service, announced an AI assistant last week on the same day as one of its biggest competitors.
Walmart’s first-party data platform for merchants and suppliers, Scintilla, is getting a big upgrade next year, the company announced at Walmart Data Ventures’ Inspire conference this week.
AI is changing how retail commerce teams build, manage and scale integrations. But the next phase isn’t about generating more code — it’s about creating faster, more reliable workflows with the governance and controls needed to support retail operations. Sponsored by Celigo.
Creators and brands are starting holiday campaigns months early to build awareness and test sales strategies. In turn, the campaign calendars have shifted to feature Christmas content as early as August.
In the past decade, creators in the fashion and beauty space have shifted from influencers to strategic partners. That was a big topic of discussion at Glossy Pop NYC earlier this month.
Pinterest is introducing a range of new ad tools and experiences as it looks to get ahead in the AI age.
The price of gas overall is up about 50% in the U.S. since the start of the conflict between the U.S., Iran and Israel on Feb. 28. But last week, some states started to see alarming price increases on top of that. It could put a damper on holiday preparations for both consumers and retailers.
Walking around a Target store today, shoppers are going to find far more K-beauty brands than they would have a year ago as the retailer seeks the latest trends and as Korean brands seek to expand into U.S. mass retail.
Seasonal demand may be predictable, but consumer behavior isn’t. By investing sooner and responding to evolving consumer signals, marketers can influence consideration, build momentum and capture demand before competition intensifies. Sponsored by Keen Decision Systems.
After years as a predominantly direct-to-consumer brand, Unilever-owned The Laundress is entering Target stores with a fresh take on laundry care. Here’s why The Laundress is finally launching into brick-and-mortar for the first time.
