Lands’ End is doing a concerted marketing push around college football this fall, as part of its quest to introduce the brand to more people. Chief Marketing Officer Sarah Sylvester, who joined the company a little over six months ago, spoke with Modern Retail about why she thinks college football game days are a moment that Lands' End can own.
Tariff refunds are great news for the corporate balance sheets of big-box retailers, and less so for consumers tightly squeezing their wallets.
Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
Made In, Plainspeak and Springrose are among the brands turning to Instagram DMs to collect feedback, talk with shoppers and source ideas for new products at a time in which digital marketing costs continue to skyrocket.
After the launch of many different retail media networks over the past few years, all these new divisions of various consumer-facing companies are now fighting for ad dollars. That brought many of them to New York City last week. Modern Retail attended the majority of the presentations, gathering how each worked to differentiate itself from the crowd.
Adding stock is the key to Hulken's holiday strategy in 2026 as it embraces a larger wholesale presence. Here's how the brand is preparing for its busiest Q4 yet.
Now is the time when brands start to consider whether or not to make changes to their returns policies in time for the holidays. Loop is seeing brands institute temporary policies for the holidays to better accommodate, and monetize, shopper behavior.
Companies like AG1, Ritual and Blueland are investing in clinical research as a way to fuel brand growth. Executives at these companies share why they think it's an important differentiator.
This week's Modern Retail Podcast features Diana Melencio of XRC Ventures discussing the growth of fragrance as a premiumization play for CPG brands.
Lululemon reported second-quarter earnings on Thursday that came in below expectations, with executives facing plenty of questions from Wall Street analysts about whether or not the activewear brand had correctly diagnosed the challenges it faces.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
By the end of this year, shoppers will finally be able to use Apple Pay and Google Pay in Walmart stores, ending years of frustration that the retailer didn’t support what is now a nearly ubiquitous payment option.
Sam’s Club merchants and brands will soon be able to use Walmart’s data analytics platform to better understand and predict member behavior.
AI is changing how retail commerce teams build, manage and scale integrations. But the next phase isn’t about generating more code — it’s about creating faster, more reliable workflows with the governance and controls needed to support retail operations. Sponsored by Celigo.
State fairs have been a staple of the U.S. since the 1800s. Now, they’ve become a prime spot for pop-ups for brands like E.l.f. and Levi’s, as they look to show up at events where their competitors haven’t yet touched.
A four-block line. A two-and-a-half hour wait time. And hundreds of sweaters. Quince took Modern Retail behind the scenes of its first sample sale as it ponders a larger physical presence.
One year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.
The latest addition to Sam’s Club’s most premium membership aims to attract some of its stickiest members.
Hangover-prevention products can now be found in places like big-box stores and fine-dining restaurants as more businesses look to cater to young drinkers who also care about wellness.
In a post-de minimis environment, price certainty stops being a slogan and becomes the operating rule for cross-border growth. Sponsored by Swap
Fjällräven is opening more stores in North America, including a new retail concept with its sister brands, as it looks to solidify its place in outerwear.
