Higher gas prices could end up benefiting Amazon’s e-commerce business as consumers look for ways to avoid driving to stores and focus more of their spending on household essentials.

Tariffs

Why tariff refunds won’t necessarily go back to consumers

April 29, 2026

Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers -- even if shoppers think otherwise.

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Other news to know

  • Amazon sellers’ new struggles
  • Amazon hit pause on a controversial change to its advertising payment system after backlash from sellers who said the update would strain their finances.
  • Amazon merchants are bracing for more cash flow troubles and margin pressure this year, thanks to a bevy of new fees and policy changes. 
  • One major part of Amazon’s business was largely absent from CEO Andy Jassy’s annual shareholder letter this year: the millions of sellers who power the company’s marketplace.
Top Stories May 29

As Target, Walmart and Aldi embrace naturally-colored food, brands rush to meet demand

May 29, 2026

Major retailers like Walmart and Target are removing artificial food dyes from their aisles, especially in products like cereals and frozen treats. This has been a boon for startups already carrying naturally-colored products in their respective categories.

Marketplace Briefing: Why Amazon is selling its AI-powered shopping tools to other retailers

May 28, 2026

Amazon is starting to sell the technology behind its AI shopping assistant to other retailers, as the e-commerce giant looks to become a bigger player in the fast-growing market for AI-powered shopping tools.

Walmart is becoming a haven for more emerging, premium brands

May 28, 2026

Walmart has evolved beyond its reputation as a low-cost retailer into one giving brands that have started online, are new to physical retail or sit at higher price points the opportunity to scale throughout the U.S.

The Everlane-Shein saga continues, and what’s driving the second acts from DTC founders

May 27, 2026

Everlane founder Michael Preysman is teasing a new brand after the Shein sale, but he's not the first DTC founder to attempt a second act. We look between the lines at what's driving all of these serial entrepreneurs.

JCPenney’s top-selling brand is a private brand

May 27, 2026

St. John's Bay, a private clothing brand under JCPenney, is ranked first in sales across the entire JCPenney portfolio. Its rise mirrors the spike in private-label goods across other retailers.

Brands Briefing: Athleisure brands eye opportunities in tennis, pickleball, equestrian gear and more

May 26, 2026

Athleisure companies like FP Movement, Outdoor Voices and Vuori are launching specific products for activities like skiing and surfing.

How Olly is updating its product detail pages for the AI era

May 26, 2026

As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.

Tariffs

Why tariff refunds won’t necessarily go back to consumers

April 29, 2026

Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Why Dame is refunding $10,000 in tariff surcharges to customers

March 03, 2026

Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.

Podcasts

Technology

NeeDohs are fetching a premium on resale sites 

May 15, 2026

Eager NeeDoh collectors are flocking to resale sites as the toy goes viral. The stretchy toys, like Pop Mart’s Labubus, are selling for a pretty penny on eBay and StockX, with some of them going for a premium of more than 400%.

Marketplace Briefing: Why Amazon discontinued its AI-powered Rufus chatbot for Alexa shopping agent

May 14, 2026

Amazon replaced its Rufus chatbot with a new AI assistant called Alexa for Shopping this week as AI search becomes a bigger part of its online store.

Retail media’s next frontier is in-store

May 13, 2026

Now that retail media is a foundational channel, brands are seeking value beyond established digital inventory. They’re looking for new environments that offer stronger visibility and incremental reach. Physical stores are where shopper attention, product discovery and purchase converge in real time —  research shows that 84% of sales occur in physical stores, 75% of […]

Marketing

How 2 very different DTC startups balance paid and organic marketing

May 26, 2026

Made-to-order rug brand Ernesta and pet-tracker startup Tractive are trying to boost their customer bases at a time of larger macroeconomic uncertainty. At the Lead Summit in New York City, both brands spoke about how they crafted their marketing playbooks and balance paid and organic marketing.

Modern Retail+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

May 26, 2026

Modern Retail+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges streaming companies pose to marketers.

How Nocturnal Skincare created a spring campaign for under $100

May 25, 2026

Two-year-old brand Nocturnal Skincare created its recent spring campaign on a $100 budget. Thanks to the DIY approach, the brand was able to save on creatives to invest in other areas of the business.

Operations

A package sits on a doorstep while a dog can be seen barking through the window

Brands are getting creative as fuel costs raise shipping fees

May 25, 2026

New fuel surcharges are forcing brands to get creative by comparing more carriers for shipments.