"Love Island USA" has become a cultural phenomenon that many brands can no longer ignore. Ad sales were up 73% across the hit show this season, and "Love Island" has now become an integral part of summer-long marketing campaigns for brands like Poppi.
Nike says it's in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive retail media strategy around the World Cup.
Sam’s Club has partnered with Weight Watchers on new membership benefits, including a program that provides medical support to GLP-1 users.
Every Amazon agency right now is trying to get a sense of what role AI referral traffic is playing — and will play — in driving purchases, even if they don't have much data to go off of yet.
Kohl's is "leaning heavily" into Nike as part of its new back-to-school campaign, executives shared. The investment includes a broader assortment, as well as Nike-themed tunnel-walk installations in stores.
AI-powered glasses are beginning to make an impact on one of the largest vision retailers in the country.
Dollar Shave Club has started to embrace using generative AI for ad creative, most recently for its Fourth of July campaign.
Levi's has sought to protect its red tab trademark this year by filing lawsuits against Farm Rio and the Australian brand S/Double. The lawsuits accuse the brands of using similar design elements that risk customer confusion and cause harm to the Levi's brand.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.
Measuring how often your company gets recommended by AI engines — and, subsequently, how often those recommendations lead to website visits and sales — is starting to become a bigger topic of discussion for brand executives.
Major electronics companies like Apple and Microsoft announced significant price hikes this month, largely driven by the increased cost of memory chips. It will leave consumers feeling even more squeezed.
Traditional last-touch and platform-reported models were built for a simpler era. This measurement framework systematically rewards proximity to the checkout over actual influence on the decision. Sponsored by Measured.
On the heels of its new collaboration with USA Fencing, bag brand Caraa sees a larger opportunity to work with National Governing Bodies for other sports like judo, water polo or squash.
In the latest installment of “What’s in Your Cart,” the Chief Creative Officer at Anthropologie, Richa Srivastava, shares her personal shopping habits with Modern Retail.
Forme used Kalshi to hedge a World Cup refund promo, which helped lift the brand’s menswear traffic on its site. The campaign is a novel example of how e-commerce brands could use predictions markets as marketing tools.
In an age where dupes are more prevalent than ever before, companies are on the hunt for new ways to defend their first-mover advantage. Leaders at Willow, Oura and SharkNinja say the key to defending your position as a category creator is solving customer problems, not just launching first.
Sporting-goods company Salomon is going “city by city” as it looks to grow its retail presence in the U.S., executives say. The brand is considering opening stores in Boston, San Francisco and Miami.
As shopping habits evolve, brands need to ensure they’re balancing their physical presence with their e-commerce presence. In-store media has matured from just thrown-together end caps to high-impact, moveable screens that deliver transparent reporting, track campaign performance and more. With the ability to feature high-impact video in high-traffic areas, in-store media has become a strong […]
