Softer fabrics, mix-and-match patterns and a more streamlined store layout: Vera Bradley's CEO and CMO sit down with Modern Retail to unpack the brand's exhaustive refresh, an effort of 18 months of research and reshuffling.

Analysis

Is Target selling its excess inventory on eBay & Poshmark?

May 29, 2024

For years, online lurkers on forums like Redditors have wondered if a mysterious third-party seller called Bullseye Deals on eBay and Poshmark was simply Target in disguise.

Amazon’s reported Temu-like discount store likened to ‘slap in the face’ by sellers

July 01, 2024

After reports that Amazon plans to launch a discount store akin to the likes of Temu and Shein on its website, third-party sellers on Amazon said the move threatens to erode their market share.

Other news to know

  • Redbox will shut down its DVD rental kiosk business after parent company Chicken Soup for the Soul Entertainment converted its Chapter 11 bankruptcy to a Chapter 7, Variety reports.
  • A Dallas-based company called American Rounds has installed vending machines selling ammo in grocery stores in Alabama, Oklahoma and Texas and is planning to expand to Colorado.
  • Analysis from data firm Sensor Tower found Walmart’s retail media network is far ahead of others in impressions, with 11 billion in the first quarter, Marketing Dive reported.
24,000
Number of Redbox's DVD rental kiosks
Top Stories Jul 14

Companies seem determined to make everything a retail media network. How did we get here?

July 12, 2024

Brands are leveraging retail media to push the boundaries of where and how we can shop. How did we get here?

Amazon Briefing: What the merger between Saks and Neiman means for Amazon

July 11, 2024

Last week, Amazon agreed to back Saks' $2.65 billion buyout of Neiman Marcus and take a minority stake in the combined company, giving Amazon a great foothold in luxury retail. Analysts weigh in on how the deal will play out and whether it'll pay off.

Developers turn to apartments to help revive aging malls, often replacing former department stores

July 11, 2024

As department stores close their doors, many malls have found a hot new anchor tenant to take their place — apartments.

How GLP-1 drug use is boosting beauty and wellness sales

July 11, 2024

The health and wellness industries are seeing a boom as an indirect result of Ozempic and Wegovy use.

Limited Series
The modern brand's guide to doing more with less

It’s a strange time to be operating a consumer brand. Shoppers are more selective about what they spend and brands are struggling with how to interpret signs of conflicting consumer behavior. While many brands were recentlyswimming in cash, VC funding has now dried up and high interest rates make vehicles like debt less palatable. In this series, Modern Retail looks at the scrappy ways companies are continuing to build their brands and wow shoppers in this strange new operating environment

Podcasts

Technology

Sellers are cautiously optimistic about Etsy’s new labeling policy

July 10, 2024

Etsy sellers voiced mixed feelings about the marketplace’s new policy that clarifies the origin of products listed on the platform. The announcement, delivered to sellers on Tuesday morning, comes as Etsy tries to crack down on mass-manufactured items.

How Eileen Fisher is using AI to help customers find their best-fitting sizes

July 10, 2024

Eileen Fisher saw conversions increase by about 50% for shoppers that use its new fit tool, The Closet.

Virtual event: How retailers are using AI to produce and manage content

June 17, 2024

As generative AI transforms retail, marketing teams are working to understand, incorporate and use the technology to create meaningful content, surface insights and bolster campaign outcomes — and revenue.  Alongside that push comes the concern that AI could alter content creation in ways other than acceleration. Quality and accuracy, among other factors, are under the […]

Marketing

Primal Kitchen partners with Pinterest on multi-city pop-up

July 10, 2024

Primal Kitchen’s latest pop-up collaboration is with Pinterest, with both companies aiming to capitalize on food and wellness trends.

Why women’s workwear brand Argent is launching a career podcast

July 09, 2024

Women’s workwear brand Argent has dressed high-profile women in politics, entertainment and tech for nearly a decade. Now, it’s sharing their thoughts, stories and advice via a new podcast.

Kids brands are targeting young parents with collaborations and influencer campaigns

July 08, 2024

Modern kids brands are trying to appeal to the growing cohort of digitally-native parents, who are largely made up of millennials and Gen Z.

Operations

Research Notes: Nonalcoholic beer brand raises $50M — what’s next?

July 11, 2024

In this edition of the weekly briefing, we examine the expansion of non-alcoholic beer and general cpg distribution as seen in data from Modern Retail+ Research.

Black "DTC" balloon on a grey background with white clouds

Zombie brands, fire sales & quiet closures are plaguing the DTC world

July 10, 2024

What founders decide to do with stagnant zombie brands is proving to be the defining issue of the DTC space in 2024.

How QR codes help brands meet consumer expectations for sustainability

April 09, 2024

Katherine Ryan, vice president, brand marketing, Bitly From trending resale programs at top brands like Lululemon and REI that make sustainable shopping more accessible to scrutiny over Taylor Swift’s private jet carbon dioxide emissions, demand for sustainable shopping experiences and transparency is at an all-time high. Consumers have more access to information than ever, and […]