Popflex sold out of its pirouette skort after Taylor Swift wore it, leading to counterfeit listings that ripped off her marketing and intellectual property.
TikTok is forging ahead on becoming a full-fledged photo platform -- and brands are coming along for the ride. Consumer-facing companies tell Modern Retail how they're using the Carousel feature and whether they'd consider moving to TikTok's rumored new photo app.
Is Meta broken? That's what marketers keep saying on sites like X (formerly known as Twitter) and LinkedIn.
Outdoors brand Merrell wants to be known for more than hiking. In fact, it's focusing its marketing on additional footwear categories, including trail running and lifestyle, to bring in customers and boost sales. Its chief marketing officer speaks with Modern Retail about his plans to build the brand.
Marketplaces that sell dietary supplements are under mounting pressure to enforce third-party testing as consumers call for more transparency around the products they buy. Now, one of the most prominent players in the space, Amazon, is making changes.
Béis looks to stand out from other brands in the luggage space by bringing more "personality" to its marketing. That manifests itself through events like a "car wash" themed pop-up and a pit stop for Stagecoach.
In just three years, July managed to grow its U.S. sales by over 400%. In its first year, the U.S. accounted for 10% to 20% of its revenue, but that figure has now grown to 30% to 35%.
The lines between brand and performance marketing are blurring. It's no longer enough to spend millions on a TV campaign and hope people find your brand. In this series, Modern Retail looks into how the wild, expensive world of brand marketing has been upended over the last few years.
In this edition of the weekly briefing, we examine Instacart’s recent announcement of its expanding delivery partnerships with Kohl’s and Uber Eats as seen in data from Modern Retail+ Research.
High-end microcurrent tool brand NuFace is hoping to surf the “TikTok Made Me Buy It” wave at a time when luxury retail is few and far between on the platform. On Tuesday, NuFace said it’s releasing an exclusive bundle on TikTok Shop priced at $200, a 40% discount. Will Gen Z buy in?
Renee Doerre, senior director of strategy and enablement, Roundel Creating impactful e-commerce strategies begins and ends with the consumer experience. From websites to apps to in-store experiences and third-party platforms, shoppers can connect with brands at many touchpoints. Consumers want a convenient and personalized shopping experience and advertisers must create lasting ways to capture and […]
Neiman Marcus hit its goal of repairing, altering, selling or donating more than 1 million items two years early after marketing its services.
Small DTC brands continue to have to swallow the cost of leaked promo codes. Some founders have found their own partial solutions, but margins are still being impacted.
In this edition of the weekly briefing, we share newly released data from Modern Retail+ Research’s influencer index that focuses on how brands can partner with influencers and best practices.
Resale marketplaces like The RealReal and StockX must verify and authenticate shoes, apparel and other soft goods on a daily basis. But for platforms that sell open-box or secondhand hard goods — many of which have safety risks or expiration dates — vetting products becomes a more high-stakes game. Here’s how eBay, GoodBuy Gear and Kaiyo do so.
Hilma is the latest digestive health startup to enter Walmart, as part of the retailer’s push to modernize this category.
Katherine Ryan, vice president, brand marketing, Bitly From trending resale programs at top brands like Lululemon and REI that make sustainable shopping more accessible to scrutiny over Taylor Swift’s private jet carbon dioxide emissions, demand for sustainable shopping experiences and transparency is at an all-time high. Consumers have more access to information than ever, and […]
