Gen Z wants to ‘turn off’ TikTok Shop, as beauty brands test the waters
March 05, 2024 ■ 5 min read
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Digiday Media
It's been about three years since Edible dropped the "Arrangements" from its name. But it wasn't until last fall that the brand decided to take its refreshed identity to the masses with a brand marketing campaign, hoping to score new customers and higher sales after a post-pandemic lull.
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