CPG Playbook Archives

CPG Playbook

Why Owlet believes a new $99 baby monitor will ‘change its whole business’

September 09, 2025

Member Exclusive

Brands Briefing: How connected products companies like Whisker and Loftie are crafting their app strategies as smart homes take over

August 26, 2025

How non-endemic commerce media unlocks new opportunities for brands and retailers

August 26, 2025

CPG Playbook

Bragg, the OG apple cider vinegar brand, wants to own more of the wellness market

August 26, 2025

CPG Playbook

‘It has to be five stars’: Howard Nuk looks to supercharge SharkNinja’s design engine

August 21, 2025

CPG Playbook

Why Trubar is releasing a protein bar aimed at kids

August 14, 2025

CPG Playbook

‘Your open rate is 100%’: Startups are turning to paper coupons to spur growth

August 13, 2025

How CPG brands are boosting performance with personalized content at scale

August 12, 2025

CPG Playbook

Ghost is betting on on-premise sales to boost its energy drink business

August 11, 2025

CPG Playbook

How brands are using sampling to win over parents during back-to-school season

August 07, 2025

CPG Playbook

How new entrants like Bloom Nutrition, SunSip and Slice are looking to stand out in the crowded prebiotic soda market

August 05, 2025

CPG Playbook

Yankee Candle is rebranding to regain relevancy amid sales declines

July 23, 2025

Member Exclusive

Brands Briefing: CPG brands are all about value packs this year as parents stock up on back-to-school items

July 22, 2025

CPG Playbook

Ritual launches at Ulta as retailer invests deeper into wellness

July 21, 2025

CPG Playbook

From sprays to chewing gum, caffeine is popping up in new types of products

July 17, 2025

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Brands Briefing: Laundry-care brands bet on specialty detergents as their next big growth driver

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Why Owlet believes a new $99 baby monitor will ‘change its whole business’

Brands Briefing: How connected products companies like Whisker and Loftie are crafting their app strategies as smart homes take over

How non-endemic commerce media unlocks new opportunities for brands and retailers

Bragg, the OG apple cider vinegar brand, wants to own more of the wellness market

‘It has to be five stars’: Howard Nuk looks to supercharge SharkNinja’s design engine

Why Trubar is releasing a protein bar aimed at kids

‘Your open rate is 100%’: Startups are turning to paper coupons to spur growth

How CPG brands are boosting performance with personalized content at scale

Ghost is betting on on-premise sales to boost its energy drink business

How brands are using sampling to win over parents during back-to-school season

How new entrants like Bloom Nutrition, SunSip and Slice are looking to stand out in the crowded prebiotic soda market

Yankee Candle is rebranding to regain relevancy amid sales declines

Brands Briefing: CPG brands are all about value packs this year as parents stock up on back-to-school items

Ritual launches at Ulta as retailer invests deeper into wellness

From sprays to chewing gum, caffeine is popping up in new types of products

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Digiday Media

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