CPG Playbook Archives

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Brands Briefing: Bag charms are the hot new trend in branded CPG merch

November 03, 2026

CPG Playbook

Baked by Melissa launches at-home baking kits at Target in time for the holidays

November 03, 2026

Why holiday returns demand fresh thinking from retailers

October 31, 2026

CPG Playbook

What constitutes a wellness brand?

October 31, 2026

CPG Playbook

Intake Breathing nabs $62M investment, joining the emerging nasal wellness trend

October 28, 2026

CPG Playbook

PepsiCo bets on refrigerated fresh foods like gazpacho and guacamole to drive growth

October 20, 2026

Member Exclusive

Big-Box Briefing: What’s fueling Albertsons’ identity crisis as it accelerates turnaround efforts

October 15, 2026

CPG Playbook

Monica + Andy expands beyond kids’ clothing and into baby care

October 14, 2026

CPG Playbook

Hint water bets on indulgent dessert flavors to recruit new customers

October 14, 2026

CPG Playbook

‘Plastic-free’ is the new battleground in coffee makers

October 08, 2026

CPG Playbook

How Unilever sees the line between beauty and wellness blurring

September 28, 2026

CPG Playbook

Why Instacart is focused on reducing item markups to grow its delivery platform

September 24, 2026

CPG Playbook

Dave’s Killer Bread is building a bigger strategy around seasonal products, starting with pumpkin spice bagels

September 22, 2026

CPG Playbook

How clinical research is being used as a growth engine

September 07, 2026

CPG Playbook

Why fragrance is the new key to commanding a premium price tag

September 05, 2026

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Brands Briefing: Bag charms are the hot new trend in branded CPG merch

Baked by Melissa launches at-home baking kits at Target in time for the holidays

Why holiday returns demand fresh thinking from retailers

What constitutes a wellness brand?

Intake Breathing nabs $62M investment, joining the emerging nasal wellness trend

PepsiCo bets on refrigerated fresh foods like gazpacho and guacamole to drive growth

Big-Box Briefing: What’s fueling Albertsons’ identity crisis as it accelerates turnaround efforts

Monica + Andy expands beyond kids’ clothing and into baby care

Hint water bets on indulgent dessert flavors to recruit new customers

‘Plastic-free’ is the new battleground in coffee makers

How Unilever sees the line between beauty and wellness blurring

Why Instacart is focused on reducing item markups to grow its delivery platform

Dave’s Killer Bread is building a bigger strategy around seasonal products, starting with pumpkin spice bagels

How clinical research is being used as a growth engine

Why fragrance is the new key to commanding a premium price tag

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Digiday Media

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