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CPG Playbook
CPG Playbook
Poppi founder Allison Ellsworth on launching Jetty, a new hydration brand
November 09, 2026
More Stories
CPG Playbook
High-protein holiday treats are here
November 05, 2026
Member Exclusive
Brands Briefing: Bag charms are the hot new trend in branded CPG merch
November 03, 2026
Sponsored
Why holiday returns demand fresh thinking from retailers
November 03, 2026
CPG Playbook
Baked by Melissa launches at-home baking kits at Target in time for the holidays
November 03, 2026
CPG Playbook
What constitutes a wellness brand?
October 31, 2026
CPG Playbook
Intake Breathing nabs $62M investment, joining the emerging nasal wellness trend
October 28, 2026
CPG Playbook
PepsiCo bets on refrigerated fresh foods like gazpacho and guacamole to drive growth
October 20, 2026
Member Exclusive
Big-Box Briefing: What’s fueling Albertsons’ identity crisis as it accelerates turnaround efforts
October 15, 2026
CPG Playbook
Monica + Andy expands beyond kids’ clothing and into baby care
October 14, 2026
CPG Playbook
Hint water bets on indulgent dessert flavors to recruit new customers
October 14, 2026
CPG Playbook
‘Plastic-free’ is the new battleground in coffee makers
October 08, 2026
CPG Playbook
How Unilever sees the line between beauty and wellness blurring
September 28, 2026
CPG Playbook
Why Instacart is focused on reducing item markups to grow its delivery platform
September 24, 2026
CPG Playbook
Dave’s Killer Bread is building a bigger strategy around seasonal products, starting with pumpkin spice bagels
September 22, 2026
CPG Playbook
How clinical research is being used as a growth engine
September 07, 2026
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Top Story
Member Exclusive
Brands Briefing: Dr. Martens revamps stores to kickstart growth and ‘recontextualize the brand’
Dr. Martens is updating its store fleet to appeal to the next generation of shoppers.
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