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Brands Briefing: Inside Nike’s revamped New York City flagship, part of its ‘Sport Offense’ and bigger bet on running

October 21, 2025

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Brands Briefing: How Coach plans to keep its hold on Gen Z

September 30, 2025

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Brands Briefing: Brands and agencies sharpen their influencer and affiliate strategies for Q4

September 23, 2025

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Five holiday advertising lessons for brands planning for Black Friday now

September 09, 2025

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Brands Briefing: Boot brand Tecovas is bringing its version of the West to New York City through store events, music and a Texas-style dance hall

September 09, 2025

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Brands Briefing: The return of raunchy marketing

September 02, 2025

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Brands Briefing: ‘Nimble’ is the word dominating holiday planning as tariffs, AI reshape Q4 preparation

August 19, 2025

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Brands Briefing: Specialty food brands grapple with tariff uncertainty

August 12, 2025

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Brands Briefing: Why brands like Amika and Perelel prioritize long-term creator cohorts

August 05, 2025

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Brands Briefing: Brands revisit their social playbooks as Google indexes more Instagram content

July 29, 2025

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Brands Briefing: Prime Day results provide a boost of optimism to brands amid murky consumer outlook sentiment

July 15, 2025

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Brands Briefing: The state of fashion M&A in 2025

July 08, 2025

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Brands Briefing: Brands capitalize on ‘recession beauty’ routines as shoppers spend more on at-home treatments

July 01, 2025

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Brands Briefing: How companies like Dieux, Glowbar and Evereden are meeting demand for ‘science-backed’ skin care

June 24, 2025

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Brands Briefing: Brands are drumming up tactics to boost consumer sentiment during a fraught summer

June 17, 2025

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Brands Briefing: Nori, the brand looking to shake up the iron aisle, is going nationwide at Target

June 10, 2025

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Marketers bemoan the culture of ‘good enough — go,’ as standards fall amid the AI bubble

‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist.

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