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Marketing

In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

Member Exclusive

Partnerships now make up nearly 20% of weighted blanket brand Gravity’s revenue

November 01, 2019 ■ 4 min read

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DTC companies are building corporate gifting programs to acquire customers more quickly

October 29, 2019 ■ 5 min read

Inside one spice retailer’s anti-Trump, pro-impeachment Facebook ad strategy

October 11, 2019 ■ 5 min read

Member Exclusive

Snapchat is evolving its ad platform to encourage DTC brands to spend more

October 09, 2019 ■ 4 min read

How Lowe’s is using YouTube

October 04, 2019 ■ 4 min read

Member Exclusive

‘I want there to be conflict’: How DTCs manage tension between their performance and brand marketing teams

October 01, 2019 ■ 6 min read

What brands can learn from Rent The Runway’s crisis response playbook

October 01, 2019 ■ 5 min read

Member Exclusive

Explainer: What retailers need to know about building multi-touch attribution models

September 20, 2019 ■ 5 min read

The most important new role at DTCs: Retention specialists

September 11, 2019 ■ 5 min read

How fast food became the new Supreme

September 09, 2019 ■ 5 min read

Member Exclusive

Explainer: How retail brands are building fractional attribution models

September 06, 2019 ■ 5 min read

As brand purpose becomes mainstream, some brands choose to go the other away

August 19, 2019 ■ 5 min read

How Pinterest is pitching DTC companies through a new ‘disruptor brands’ sales team

August 16, 2019 ■ 6 min read

Member Exclusive

How DTC brands are navigating multi-touch attribution, explained

August 13, 2019 ■ 6 min read

Faced with rising online costs, DTC brands are now spending more money on traditional marketing channels

August 09, 2019 ■ 8 min read

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Top Story

Athletic retailers like Foot Locker and Dick’s Sporting Goods are taking a hit from markdowns

Athletic goods and apparel were one of the categories significantly impacted by the softness in consumer spending. But while other categories like apparel have improved their finances, athletic retailers continue to lag.

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