Retailers

‘Traditional retailers won’t carry our assortment’: Why plus-size brands are favoring the DTC model

Plus-size and extended-size fashion brands are launching by the droves, no thanks to wholesale partners. Rather than retailers' buy-in, the direct-to-consumer model's proven success is giving brand founders the go-ahead. More brands are launching to cater to women above a size 14, and are relying on the direct-to-consumer business model rather than wholesale to reach their customer.

By Jill Manoff

Latest Stories

  • JUN 17, 2019

    Walgreens is revamping its private-label category to drive purchases

    Over the past three years, Walgreens has been culling the number of products it has been carrying under its private label brands, placing a greater emphasis on categories like health and beauty care, while at the same time creating new brands around certain categories to help them stand out more.

  • JUN 14, 2019

    VF Corporation is partnering with Tmall’s Innovation Center to target Chinese customers

    Through the official partnership, VF gets access to data from Alibaba’s 654 million-customer database across its marketplaces, including Tmall and Taobao. With that data and TMIC, VF can more readily identify customer trends, test new products before launching them, build customer data profiles and track products post-launch in order to judge how well they’re performing with Chinese customers.

  • JUN 14, 2019

    Chewy looks to healthcare, private brands to reach profitability as a public company

    Pet retailer Chewy made a splash on the stock market this week. The online company priced its initial offering at about $22 per share, valuing it at $8.77 billion. On Friday, shares climbed to $39, and the company raised $1 billion in the IPO. PetSmart bought Chewy in 2017 for $3.4 billion, but spun it off in order to help pay down its debt.

  • JUN 14, 2019

    The ‘blame Amazon’ era of bad retail is over

    It’s not Amazon’s existence or cut-throat competitive strategies that have sealed the fate of other retailers that are losing market share, like JCPenney, Bed Bath & Beyond and Sears. Instead, it was a series of executional and strategic missteps over a critical window of time during which today’s better-equipped competitors were taking action in areas like e-commerce and logistics as well as experiences and services.

  • JUN 14, 2019
    Q&A

    Foot Locker CMO Jed Berger: ‘The wider industry is looking for brands to evolve’

    In the past, Foot Locker had to figure out how to market products from companies like Adidas and Nike after it had already been created. Now, CMO Jed Berger and Foot Locker are working more closely with vendors to develop product exclusively for their stores, using customer data and insight from Berger’s marketing team that its vendor partners don’t have access to.

  • JUN 14, 2019

    ‘There’s a spike with each sale’: How ‘closet sales’ help resellers acquire customers

    Fashion resellers do not have access to the same tools and strategies that brands and retailers can employ, like collaborating on a new product or dropping a hyped collection. Instead, they have to turn to other strategies to draw attention and bring in new customers. Celebrity closet sales are one way that resellers are making that happen.

  • JUN 13, 2019

    Target is using its stores for same-day delivery and online order fulfillment

    Store fulfillment for online orders is something Target has been investing in heavily. Through a combination of ship-from-store, same day delivery powered by Shipt and in-store order pick-up and drive-up options, Target stores now fulfill 80% of online orders. As CEO Brian Cornell told investors during the company’s first-quarter results for 2019, it’s an operation that’s profitable for Target.

  • JUN 12, 2019

    Lululemon’s investments in e-commerce and international growth are paying off

    Lululemon is seeing positive results from its investments in new categories like men's, e-commerce capabilities and international growth. During its first quarter earnings report on Wednesday, the company saw revenue increase 20% over the same period last year, to $782 million.

  • JUN 12, 2019

    Retailers are hacking data to inform personalization strategies

    Retailers like Ulta, Stitch Fix, Sephora and Wayfair are betting on tools that make it easier for customers to search for and test out products, thus providing them with more data about how customers decide on a product in order to improve their personalization efforts.

  • JUN 12, 2019

    Why retailers and coworking spaces continue to comingle

    Showfields, the experiential rotating retail space in New York City, opened on Tuesday its fourth floor, which had been under construction since the store’s opening in March. Rather than dedicate the fourth floor to more retail space, Showfields designed it to be a coworking space.

  • JUN 12, 2019
    Q&A

    Indochino CEO Drew Green’s plan for building a global custom apparel brand

    For custom apparel brand Indochino, the preference for proprietary extends beyond its products. The 12-year-old, Vancouver-based business does most of its media buying in-house, and has for most of the company's history. In 2017, it built its own attribution system to better determine the effectiveness of different marketing channels and unite online and offline data. And it operates off of its own proprietary point-of-sale system that it's installed in all 45 of its showrooms across the U.S. and Canada.

  • JUN 10, 2019

    ‘A center of gravity’: Retailers are adding data analytics teams to loyalty programs

    Loyalty program members are often a retailer’s most valuable customers. So to get the most value out of these customers, retailers are analyzing their purchase behaviors, including how responsive they are to certain email promotions and other marketing messages.

  • OCT 03, 2019
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Oct 28–Oct 30, 2019

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