Kroger is continuing to roll out its online wine program. Today, it announced some new features and more locations. Put together, the grocer is trying to be a leader in the alcohol e-commerce space. It's certainly something that's ripe for the picking.
Fast, reliable delivery options have become table stakes for today's brick-and-mortar retailers, thanks to Amazon. Now, they're also becoming an important part of these retailers' marketing strategies in the run up to big holiday sales days like Black Friday and Christmas. In the lead up to Black Friday, many retailers are dropping the minimum order value needed for customers to get free shipping altogether, or are giving their most loyal customers access to the fastest delivery and fulfillment options for free.
In 2017, Home Depot unveiled "One Home Depot," which called for the company to invest $5.4 billion over the next three years to improve e-commerce capabilities, add more fulfillment capabilities like buy online, pickup in-store, and to redesign the website for its business-to-business customers, which the company refers to as "Pros." In return, Home Depot expected sales to hit $120 billion by 2020. But, Home Depot is finding that it's taking longer than expected to roll out some of its new capabilities.
Under Armour, like many other brands that have relied historically on wholesalers to sell its product, wants to generate more revenue from its own website and stores. But, its direct-to-consumer business has struggled for a couple of reasons. In order to right the ship, Under Armour is looking to open more full-price stores, continue to highlight the technical innovation in its apparel and performance wear, and build a new e-commerce platform.
Everyone loves to hate on Amazon. The e-commerce juggernaut ranks low on trustworthiness, DTC brands don't want to sell on it, and even Nike is no longer going to be working with Amazon Retail.
While other retailers like Target and Walmart have consolidated the number of apps they offer in recent years, Nike has centered its app strategy around building a handful of apps to serve specifics audiences. There's Nike's main app, Nike+, to which Nike has added more features in recent years to make it easier to shop in-store. SNKRS targets sneakerheads with limited edition product drops, while Nike Train Club and Nike Run Club are marketed towards fitness fanatics who want an app to help them manage their workouts. In total, Nike has more than 170 million users across its family of apps.
As livestreaming shopping videos have become increasingly popular in China, they've also become critically important to brands' strategies for the biggest shopping holiday in the country, Alibaba's Singles Day. Overall, the number of merchants who incorporated livestreaming into their Singles Day campaign was up 200% compared to last year, according to Alibaba.
Walgreens is reportedly looking to go private, highlighting just how difficult it is for drug stores to remain relevant as a mix of big-box and online competitors encroach upon their retail business. Drug store chains like Walgreens and CVS generate a large portion of sales not only from medications, but also from sales of snacks, cleaning products, and other consumables -- often referred to as front store sales. But as customers are finding it more convenient and cheaper to buy these products from Amazon or other big-box chains like Target and Walmart, drug store chains have to give shoppers other reasons to buy more than just prescriptions from them.
Starbucks is opening a store only for online orders. It's a way for customers to not have to deal with a long line coffee drinks. It's also a growing trend for retailers, who are looking for cheaper ways to try new services and location concepts.
Retail leaders attended the Modern Retail Summit to discuss the biggest issues plaguing the industry. Topics included: customer acquisition, retaining talent, sale attribution and, of course, Amazon.
As legacy retailers struggle with what to do with their large store footprint, there's a growing industry of retail-as-a-service companies that are pitching them on software and services that they say will help them make better use of in-store space.
The DTC weighted blanket brand Bearaby is collaborating with West Elm. The partnership illustrates the millennial-love furniture maker's strategy with smaller brands that complement its selection. More, similar collaborations are likely on the way.
At this fall's Modern Retail Summit in Palm Springs, retailers came together and talked shop. They had some gripes about attribution and customer acquisition. Some had problems, others solutions. Put together you can see the changing retail landscape.
The retail wars continue on many fronts. While many companies are trying to capture more lower-income customers, the leading grocery and online retailers are also setting their sites on higher earners by offering more tailored and white glove services. For now, these experiments are small and isolated. But it's only the beginning.
Dollar stores have been around forever, but discount is seeing stronger growth than most other retail segments. This is because of changing consumer patterns, along with big businesses realizing they can grow cheaply by targeting customers looking for good value.
In a new guide for brand and agency marketers, learn the most cutting-edge measurement and attribution techniques preferred by advertisers that have successfully scaled their TV budgets.
Exclusively for Modern Retail+ members: Hear from Colin Darretta, CEO and Founder of Wellpath, on the future of direct to consumer business.Subscribe