How Coach used global retail activations to popularize a hero product
May 18, 2023 ■ 5 min read
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Digiday Media
Fabrics retailer Joann, which saw sales take off in the pandemic, revealed that net sales for its first fiscal quarter of 2024 dipped 4% year-over-year. Going forward, the company is focusing on what works, its executives announced -- mainly, its sewing and crafting businesses.
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