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Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Illustration of hands holding stacks of bills beneath a sky filled with dollar-sign filled clouds, symbolizing TikTok’s growing role in commerce and brand discovery.
New Economic Realities

Unpacked: What is an ESOP, and why are more brands considering them?

August 28, 2025
Member Exclusive

Brands Briefing: How connected products companies like Whisker and Loftie are crafting their app strategies as smart homes take over

August 26, 2025
Store of the Future

Rivian’s charging outposts are a glimpse into the rest stop of the future

August 25, 2025
CPG Playbook

‘It has to be five stars’: Howard Nuk looks to supercharge SharkNinja’s design engine

August 21, 2025
New DTC toolkit

Babyletto launches children’s furniture line as it eyes more DTC growth

August 20, 2025
Operations

On’s big earnings, Summerween’s surge and why Sprouts is the new proving ground for CPG brands

August 16, 2025
New DTC toolkit

How Brompton’s omnichannel play fueled its best North American quarter

August 14, 2025
New DTC toolkit

How Purple aims to keep the momentum going for its showrooms

August 12, 2025
Supply Chain Shakeup

Modern Retail Podcast: Ikea teams up with Best Buy, Claire’s Chapter 11 and how ChatGPT is upending the customer journey

August 09, 2025
CPG Playbook

How brands are using sampling to win over parents during back-to-school season

August 07, 2025
Member Exclusive

Brands Briefing: Why brands like Amika and Perelel prioritize long-term creator cohorts

August 05, 2025
Global Retail

Modern Retail Podcast: Tariff deals, American Eagle’s ad controversy and the rise of postpartum care market

August 02, 2025
A line of reusable envelopes and boxes
Supply Chain Shakeup

FabFitFun looks to ‘plant a flag’ in B-to-B services space with acquisition of packaging startup Boox

July 29, 2025
Supply Chain Shakeup

Kizik sues Skechers over alleged copying of hands-free slip-on shoe

July 24, 2025
CPG Playbook

Yankee Candle is rebranding to regain relevancy amid sales declines

July 23, 2025
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Dutch Bros plans more locations in 2026 after growing revenue by nearly 30% in 2025
Earnings
Dutch Bros plans more locations in 2026 after growing revenue by nearly 30% in 2025

Dutch Bros is on a tear, with revenue growing nearly 30% over last year. Now, it aims to have 2,029 locations by 2029, with about 181 stores on deck to open this year.

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