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Modern Retail
Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

CPG Playbook

Once a novelty, aluminum-free deodorant brands are taking over mass retail

February 24, 2025
Digital Marketing Redux

Inside the rise of the menopause market

February 18, 2025
Supply Chain Shakeup

How Edible and Bouqs plan to handle the crunch of last-minute Valentine’s Day orders

February 12, 2025
CPG Playbook

Why Energizer and Duracell are ditching plastic packaging  

February 10, 2025
Three fists raised in solidarity with brightly colored nails on a dark navy blue background
New Economic Realities

Retail unions are pressing forward despite NLRB disruptions

February 05, 2025
Four bridesmaids surround a bride in a white dress smiling and laughing.
Digital Marketing Redux

How David’s Bridal is using a retail media network to spur its transformation

February 04, 2025
Pink phone screen with a "buy now pay later" mobile banner on a dark navy blue background.
New Economic Realities

Inside Citi Pay’s strategy to take over BNPL

January 31, 2025
The Amazon Effect

How Bookshop.org is looking to cut into Amazon’s e-books dominance

January 29, 2025
New Economic Realities

How brands and advocates are rethinking textile waste in the Trump era

January 28, 2025
Digital Marketing Redux

‘Your team is going to get completely burnt out’: Confessions of a job-hunting social media expert

January 27, 2025
Photograph of a Costco Wholesale storefront.
New Economic Realities

Costco faces major headwinds with a possible strike and DEI vote

January 24, 2025
CPG Playbook

Pressed Juicery launches at Target to grow its presence in mass retail 

January 13, 2025
Grocery shelf with pasta, tomatoes and sauce bottles with a "buy one get one free" tag
Supply Chain Shakeup

What brands need to know about California’s new executive order targeting ultra-processed foods

January 08, 2025
New Economic Realities

Why baby brand Lalo is cutting prices on 90% of its products

January 07, 2025
Store of the Future

Brands like Babyletto and Emilia George are hoping to fill the BuyBuy Baby void

January 07, 2025
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Top Story
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
Digital Marketing Redux
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs

In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to changes over the past few years in how people interact with social content and creators.

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