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Offer extended: Get a year of Modern Retail+ for 35% less. Ends May 30.

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Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Store of the Future

How the baby aisle evolved in 2024 as parents prioritized value and safety

January 03, 2025
Supply Chain Shakeup

Why more brands will become PFAS-free in 2025

December 31, 2024
Digital Marketing Redux

Why brands like Bonobos are increasingly tapping Reddit for advertising

December 18, 2024
Pink phone screen with a "buy now pay later" mobile banner on a dark navy blue background.
New Economic Realities

More people are using buy now, pay later for auto repairs and elective health care

December 17, 2024
Supply Chain Shakeup

Two years after a formula shortage, startups have made gains — but innovation remains difficult

December 12, 2024
Grocery shelf with pasta, tomatoes and sauce bottles with a "buy one get one free" tag
Unpacked

Unpacked: How brands are complying with California’s new baby food transparency law

December 10, 2024
A mobile phone with a bunch of push notifications like "Shop our Black Friday sale!" and "Cyber Monday sale extended!"
New Economic Realities

How Venmo is angling for a greater piece of checkout

December 09, 2024
Three fists raised in solidarity with brightly colored nails on a dark navy blue background
New Economic Realities

REI repair shop workers are going on strike over work conditions

December 06, 2024
Holiday Marketing Strategies

‘Drops help you find your crazy fans’: Limited editions paid off for brands like Brunt Workwear during Cyber Week

December 05, 2024
Holiday gifts, wrapped in white paper with a red bow
Holiday Marketing Strategies

A $10.8B Black Friday record and more Cyber Five numbers to know

December 03, 2024
Pink phone screen with a "buy now pay later" mobile banner on a dark navy blue background.
New Economic Realities

BNPL is one of this season’s hottest holiday marketing tools

November 27, 2024
Holiday Marketing Strategies

‘Hitting on staple gifts:’ Inside Ace Hardware’s deal-driven holiday strategy

November 26, 2024
New DTC toolkit

Ariat, Tecovas and Filson are seeing the ‘Yellowstone’ boost after premiere

November 18, 2024
New DTC toolkit

Exclusive: Grove Collaborative is pulling out of brick-and-mortar stores

November 12, 2024
A mobile phone with a bunch of push notifications like "Shop our Black Friday sale!" and "Cyber Monday sale extended!"
Holiday Marketing Strategies

Brands are updating their sites to prepare for a mobile-heavy holiday season

November 12, 2024
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Target’s paid membership program has boosted same-day delivery growth
The Marketplace Boom
Target’s paid membership program has boosted same-day delivery growth

Target's paid membership program, Target Circle 360, appears to be boosting the retailer's same-day delivery services.

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