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Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Store of the Future

How shopping developments are looking to win over buzzy brands in 2025

October 02, 2025
Store of the Future

Modern Retail Podcast: The much-hyped NikeSkims collection and Michaels’s bid to fill the Joann and Party City voids

September 27, 2025
Store of the Future

Piercing studio Rowan eyes vacant Claire’s locations as it approaches $100M in sales

September 25, 2025
Supply Chain Shakeup

Why sales of private label diapers are on the rise

September 23, 2025
CPG Playbook

Winx Health takes a digital-first approach to its national Walgreens launch

September 22, 2025
Post-cookie strategies

Modern Retail Podcast: Affirm’s in-store Apple Pay play, Kroger’s coupon revival, and WTF is a retail media network

September 20, 2025
New DTC toolkit

How Tin Can’s modern landline became a viral hit by embracing nostalgia in its branding

September 18, 2025
Conveyor belt featuring aluminum cans and glass bottles
Member Exclusive

Brands Briefing: Laundry-care brands bet on specialty detergents as their next big growth driver

September 16, 2025
Digital Marketing Redux

Modern Retail Podcast: Dick’s $2.4B Foot Locker bet, the Girl Scout brand empire and behind the scenes of AG1’s product research

September 13, 2025
Global Retail

Tariffs are driving up factory costs for ‘Made in USA’ brands

September 11, 2025
CPG Playbook

Why Owlet believes a new $99 baby monitor will ‘change its whole business’

September 09, 2025
Supply Chain Shakeup

Modern Retail Podcast: Kraft Heinz splits in two, Starbucks’s protein play and what it takes to get on Walmart’s shelves

September 06, 2025
Supply Chain Shakeup

Furniture startup Sabai’s sales are up 30% as it plays up affordability and sustainability

September 04, 2025
Global Retail

Taylor Swift hype is boosting record store sales

September 02, 2025
Global Retail

Modern Retail Podcast: Furniture tariffs, luxury shopping vacations and how consumers spent this summer

August 30, 2025
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Dutch Bros plans more locations in 2026 after growing revenue by nearly 30% in 2025
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Dutch Bros plans more locations in 2026 after growing revenue by nearly 30% in 2025

Dutch Bros is on a tear, with revenue growing nearly 30% over last year. Now, it aims to have 2,029 locations by 2029, with about 181 stores on deck to open this year.

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