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Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Global Retail

Why supply chain diversification efforts are here to stay no matter what tariffs hit

March 26, 2025
The New Supply Chain

How AI is transforming inventory management

March 21, 2025
New DTC toolkit

Lalo’s Target launch coincides with the retailer’s quest to grow its baby aisle

March 20, 2025
Digital Marketing Redux

Cookware brands are acquiring customers with campaigns about quitting microplastics

March 14, 2025
New Economic Realities

How a surge in boycotts could upend the retail industry this year

March 13, 2025
The Marketplace Boom

Rebelstork rebrands to Rebel as it expands into home and seeks a larger share of the resale pie

March 12, 2025
Three fists raised in solidarity with brightly colored nails on a dark navy blue background
Store of the Future

Unionized Barnes & Noble workers secure contracts as other retailers hold out

March 11, 2025
Store of the Future

How Havenly is tackling the furniture industry slowdown with retail expansion

March 10, 2025
CPG Playbook

How Dropps got its eco-friendly cleaning products into Target

March 06, 2025
'Whack a mole' game with dollar signs popping out
Member Exclusive

DTC Briefing: How brands are trying to win over price-conscious shoppers contemplating a switch to cheaper brands

March 04, 2025
New DTC toolkit

eTail West Briefing: KiwiCo’s retail expansion, eBay’s fashion plans and the quotes of the week

February 28, 2025
New DTC toolkit

eTail West Briefing: Fabletics’ big bet on video, J.Crew’s AI review summaries and more Day 2 highlights

February 27, 2025
CPG Playbook

How Bumpin’ Blends has successfully scaled within the aisles of Walmart and Costco

February 27, 2025
New DTC toolkit

eTail West Briefing: Meta weaning, Sam’s Club’s growth mindset and other Day 1 highlights

February 26, 2025
CPG Playbook

As demand for eco-friendly diapers grows, startup Kudos is doubling its Target presence

February 25, 2025
< 1 2 3 4 5 6 … 30 >

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Top Story
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
Digital Marketing Redux
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs

In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to changes over the past few years in how people interact with social content and creators.

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