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Modern Retail
Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

A sample brand offering box
Marketing

Inside the rise of digital sampling sites

November 02, 2021
Marketing

Why Peet’s Coffee redesigned its loyalty program

November 01, 2021
Store of the Future

Exclusive: Klarna strikes latest retail partnership with Macerich

October 28, 2021
Momofuku's line of pantry products, including bottles of chili crunch and soy sauce
New DTC toolkit

After a tumultuous two years, restaurants are refashioning themselves as DTC brands

October 27, 2021
Store of the Future

National retailers are becoming increasingly amenable to CPG startups

October 25, 2021
Retailers

Why e-commerce would be at the center of a PayPal-Pinterest acquisition

October 21, 2021
The header image shows a photograph of a lit up Walmart sign.
Store of the Future

Retailers are using early product access as a loyalty program perk

October 21, 2021
Retailers

Retailers are inking more deals with same-day delivery partners as the holidays approach

October 20, 2021
New DTC toolkit

How Thirstie is building a white label alcohol delivery platform

October 18, 2021
Winc
New DTC toolkit

Winc, encouraged by e-commerce growth, files to go public

October 15, 2021
Store of the Future

Walgreens is accelerating plans to invest more in health care

October 15, 2021
Marketing

How Clairol planned a digital ad campaign to boost a Target sale

October 08, 2021
Philadelphia Eagles quarterback Jalen Hurts gets ready to throw a football on the field
Store of the Future

Why Eastbay is launching a new private label line

October 07, 2021
Photograph of USPS packages.
Retailers

Online retail startups are bracing for a USPS slowdown

October 06, 2021
Photograph of National Tree Company Christmas trees.
Retailers

How National Tree Company is preparing for the holiday decor rush

October 05, 2021
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Top Story
Why more celebrity-led brands are shutting down
Creator Playbooks
Why more celebrity-led brands are shutting down

The latest celebrity brands to shut down are Messi's Mas+ and Alex Cooper's Unwell, proving that major buzz fades quickly in the saturated celebrity-led CPG space.

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