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Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Why craft brands are warming up to decaffeinated coffee

June 25, 2024

New Economic Realities

Modern Retail Rundown: Slowing U.S. retail sales, Thrasio’s comeback & Care/of troubles

June 22, 2024

New DTC toolkit

Sexual health brand Stix says it is profitable as it rebrands to Winx Health

June 20, 2024

The modern brand's guide to doing more with less

Startups seek to make a splash on a budget with product collabs & giveaways

June 19, 2024

How DayDayCook plans to grow its Asian food portfolio after acquiring Omsom

June 17, 2024

New Economic Realities

Modern Retail Rundown: Shein raises prices, TikTok tests image search & GLP-1 drugs boost supplements sales

June 15, 2024

TikTok has ignited a cottage cheese renaissance

June 12, 2024

Member Exclusive

DTC Briefing: Skin care brand Remedy is already battling product dupes on Temu

June 11, 2024

Store of the Future

Modern Retail Rundown: Shopify marketing shifts, Walmart Health losses & Poppi faces lawsuit

June 08, 2024

Supply Chain Shakeup

How a Farm Bill amendment could ‘significantly impact’ hemp brands

June 06, 2024

Little Spoon is betting on collaborations with Oatly, Graza & more to grow brand awareness

June 05, 2024

For grocery brands, expanding into new categories can be a major headache

June 04, 2024

New Economic Realities

Modern Retail Rundown: Hoka competes with Nike, Amazon adds Grubhub perk to Prime & private label is still growing

June 01, 2024

How Slatkin + Co’s Harry Slatkin creates unique candle lines for Dollar General, QVC and more

May 31, 2024

New DTC toolkit

As more brands build out corporate gifting programs, new B-to-B solutions are emerging

May 30, 2024

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Top Story

Member Exclusive

How Boll & Branch leverages AI for operational and creative tasks

Katia Unlu, the chief commercial officer at the bedding brand Boll & Branch, broke down how the DTC brand uses generative AI tools like Gemini and ChatGPT for daily tasks at Digiday Media's recent AI Marketing Strategies event.

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