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Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Digital Marketing Redux

Influencer agencies report mixed experiences with TikTok Shop

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DTC Briefing: Why some brands are still holding off on wholesale

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New Economic Realities

After a bumpy year, consumer investors begin planning for 2024

January 02, 2024
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Global Retail

After a slowdown, luxury brands are changing course

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New Economic Realities

Why 2023 was the year of the retail fire sale

December 27, 2023
Retail industry challenges
New Economic Realities

Modern Retail Rundown: Global politics impact retailers, Rite Aid’s legal troubles & and the rise of thrifted holiday gifts

December 23, 2023
Women livestreaming herself holding a handbag, popping out of a phone screen surrounded by sunglasses, sunscreen, lipstick, and other beauty products. Illustration is on a navy blue background.
Store of the Future

More platforms are helping influencers make wish lists for fans

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How Zenb is using a food truck tour to promote sampling

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CPG Playbook

How startup CPG brands are balancing boutique retailers with chain expansion

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Holiday Sales Sprint

Same-day delivery apps are leaning into holiday promotions

December 18, 2023
Retail industry challenges
New Economic Realities

Modern Retail Rundown: Macy’s buyout bid, Etsy cuts costs & Farfetch woes

December 16, 2023
Member Exclusive

How Google SafeSearch’s overzealous algorithm is impacting one bodywear brand

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The Marketplace Boom

Challenger artisan platforms are trying to encroach on Etsy’s dominance

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dtc startup
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DTC briefing: How brands are testing the waters with social commerce app Flip

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Retail industry challenges
Store of the Future

Modern Retail Rundown: Non-alcoholic White Claw, Amazon slashes apparel fees & NRF walks back retail theft claims

December 09, 2023
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Top Story
Branch is betting on San Francisco for its first flagship location
Store of the Future
Branch is betting on San Francisco for its first flagship location

Branch is opening a flagship store in San Francisco, capitalizing on return-to-work trends while keeping a tighter budget compared to what it might have spent in a trendier metro.

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