In recent years, connected TV has been a growing advertising channel for startup and digitally native brands. That trend is continuing as more companies steer away from relying on social ad spend, particularly on unreliable channels like Facebook and Instagram.
Private labels are increasingly ubiquitous among retailers and consumers. They're also quickly becoming a big part of startups' sales strategies. One example is online grocery retailer Thrive Market, which is developing in-house products that sit alongside national brands and third party vendors.
After two years and a number of obstacles, connected fitness companies are at a turning point. This year, companies like Peloton, Mirror and Tonal are facing challenges as consumer demand subsides and people returning to gyms. More so, these companies are amid a number of legal battles over technology and design copyright.
In the past year, 15-minute grocery delivery has taken over major urban markets like New York City, Miami and Chicago. This coverage area has presented yet another marketing and sales channel for young CPG brands looking to gain consumer data and new customer acquisition.
Non-alcoholic spirits and beverages are nothing new. However, a new slew of retailers are trying to become one-stop shops for these trendy startup brands. In the past year or so, retailers like Spirited Away, Boisson and Minus Moonshine have popped up to cater to this growing market.
With the growth of e-commerce sales, returns have become a bigger part of operations for both big and smaller retailers. So much so, that this year is set to mark a record amount of post-holiday returns for U.S. retailers. Here's how retailers big and small are preparing for the influx.
As the Omicron variant wave continues, planning for physical retail is once again in flux. So much so, even major retailers like Apple and Walmart temporarily shut down stores due to outbreak concerns. Now, some startup brands are weighing their options when it comes to store openings and in-person events.
Known as a celebrity hot spot, Erewhon is at the top of many health food brands' wishlist. The grocery store's status as a north star for other retail buyers and influencers often creates a halo effect for brands on its shelves. So much so, that the high end retailer is an important account for better-for-you CPG brands looking to break into traditional retail.
Investing in an in-house supply chain has become an emerging trend among startup food and beverage brands. Oats Overnight is one company that's done it since the start, but is now upgrading its facility to meet growing demand. On this week's Modern Retail Podcast, founder and CEO Brian Tate explains what it takes to build and operate a CPG plant.
Predicting when the supply chain woes will subside requires a crystal ball. But a number of logistics and retail experts took their best shot at guessing when we can expect a "new normal" to shake out.
2021 saw over a dozen venture-backed retail brands go public. There were several reasons for this, including long-planned public offerings and a need for cash to continue recent e-commerce growth. According to investors, we should expect this IPO roll to continue well into 2022.
Even for companies that aren't seeing manufacturing delays, the supply chain challenges are costing them more to do business. This week, luggage brand Paravel's co-founder Andy Krantz explained on the Modern Retail Podcast why he came up with a product consolidation program that saves the company cargo container expenses.
For vegan footwear brand Della Terra, it’s been a tricky time to strike up wholesale deals. To build out Della Terra's wholesale business, founder Emily Landsman decided to create a flexible program for its new retail partners that strays from the traditional wholesale model, while helping Della Terra mitigate the risk of being left with too much inventory.
As retailers try to optimize the use of their physical store footprint, they're upping their marketing efforts on Google's Local Inventory Ads program. Companies like Kohl's, Michaels, Petco and Kroger are pushing further into promoting their local inventory availability through Google search and shopping ads.
As the resale market heats up, more marketplace are fleshing out their offerings to attract both sellers and shoppers. With so much competition, some platforms are investing their latest capital into automation to scale their customer-facing selling software. One company doing that is secondhand handbag marketplace Rebag.
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