Just weeks after Allbirds and Warby Parker filed to go public, online wine club Winc followed suite. The company, founded in 2011, is betting on an IPO to help it scale its DTC and wholesale operations as it attempts to gain market share.
Following in the footsteps of competitors CVS and Rite Aid, Walgreens has announced a new strategy focused on medical services. The pharmacy chain, which has struggled to compete as a beauty and skincare destination, is reinventing itself as a healthcare hub.
With at-home haircare becoming popular among consumers during the coronavirus pandemic, brands are looking for ways to reach these customers. One example is hair coloring brand Clairol, which recently tested digital campaigns to help drive sales at Target during a Clairol products sale.
Foot Locker-owned Eastbay is the latest retailer to debut an in-house brand. For decades, Eastbay's merchandise strategy has been focused on carrying third party brands. Now, the company wants to grab a bigger share of the student athlete market with the help of refreshed merchandise.
The U.S. Postal Service announced it will begin "slowing down" mail and parcel to offset costs. The move comes as the holiday season ramps up, along with long delivery windows and peak package rates. Here's how brands are responding to these changes.
The demand for seasonal and holiday decor is already weighing heavy on tree and decoration sellers. The expected consumer demand, along with a slew of supply chain disruptions, has brands like the National Tree Company planning rigorously this year.
Tween and teen-focused accessories retailer Claire's is planning to go public. The company, which went bankrupt in 2018 and has been attempting to modernize since, said an IPO would help it achieve its growth goals. Here's our look into the company's just-posted financials.
Google continues attempting to regain the top spot as a product search platform, which has been overtaken by Amazon in recent years. This week Google, the world's overall largest search engine, has released its latest Shopping update to make the browsing experience more visual for users.
Over the years, young direct-to-consumer brands relied on Facebook's algorithm to cheaply find new customers. As Facebook's cost-per-click increase and it continues to grapple with the latest Apple iOS update, brands are looking to get back to basics. Some are trying out discovery platforms like Pinterest and YouTube Shorts, others are re-investing in the trusty Google Search.
Last year's crafting boom made Joann one of retail's biggest winners, helping it go public earlier this year. Now, the company wants to use its stores -- along with newfound e-commerce customers -- to keep that momentum going. Christopher DiTullio, the company chief customer officer, discussed Joann's retention plans with Modern Retail.
The alcohol e-commerce boom is driving online wine clubs to ramp up their personalization tools. With thousands of wine SKUs on hand, digital wine club Firstleaf developed a machine learning model to help narrow down each customer's suggestions. The process, according to the company, has helped increase revenue and boost retention over the years.
Fast food subscriptions are quickly becoming all the rage. From Panera Bread, to Pret a Manger, to now Taco Bell, more restaurant chains are looking to monthly "passes" as a way to keep customers ordering and engaging with digital marketing.
Once known as a mall staple among tween and teen girls, Claire's is attempting to modernize itself for Gen Z consumers. The company, which filed for bankruptcy in 2018 and has since brought on a new CEO to overhaul the brand, wants to use e-commerce to drive sales back to its experience-focused stores.
This fall, Uniqlo is celebrating its 15th anniversary in the United States. The Japanese retailer opened its first U.S. store in New York City's Soho neighborhood and has since expanded across the country. Now, the company's brick and mortar strategy is shifting as it integrates its shoppable website and digital products.
The big car buying boom of the past year has spilled into the auto maintenance industry. While Americans are struggling to buy affordable cars during the pandemic, many are also increasingly taking care of theirs with regular car washing and servicing.
At the Modern Retail Summit, retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.Book Passes