Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

New DTC toolkit

DTC brands are finding growth with older customers

July 13, 2026

AI Strategies

How Dollar Shave Club decides when to use AI-generated creative

July 09, 2026

Digital Marketing Redux

Why Forme launched a World Cup promotion hedged on Kalshi

July 07, 2026

New Economic Realities

Back-to-school season has become a summer-long event, thanks to an earlier Prime Day

July 03, 2026

CPG Playbook

Why Amy’s Kitchen is championing a new certification for non-ultra-processed foods

July 02, 2026

Global Retail

How 3 brands are using TikTok Shop to expand abroad

June 29, 2026

Experiential Marketing

How beauty brands are popping up around World Cup festivities

June 29, 2026

Store of the Future

Levain Bakery is scooping up summer traffic with ice cream collaborations

June 23, 2026

Creator Playbooks

World Cup tourists go viral for first visits to Buc-ee’s and Walmart. Could brand deals follow?

June 19, 2026

Digital Marketing Redux

How brands like Goldbelly, Chobani and Xochitl are showing up for America 250

June 18, 2026

CPG Playbook

Why more better-for-you brands are leading with taste over health claims

June 16, 2026

Global Retail

Why the World Cup is a make or break moment for retail this summer

June 13, 2026

CPG Playbook

How meat sticks players are trying to find white space in the red-hot category

June 11, 2026

New Economic Realities

Brami’s and Mosh’s recent funding rounds show what’s winning in food right now

June 08, 2026

Digital Marketing Redux

Brands are catching World Cup fever even without official sponsorships

June 08, 2026

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Gabriela Barkho

Gabriela Barkho

DTC brands are finding growth with older customers

How Dollar Shave Club decides when to use AI-generated creative

Why Forme launched a World Cup promotion hedged on Kalshi

Back-to-school season has become a summer-long event, thanks to an earlier Prime Day

Why Amy’s Kitchen is championing a new certification for non-ultra-processed foods

How 3 brands are using TikTok Shop to expand abroad

How beauty brands are popping up around World Cup festivities

Levain Bakery is scooping up summer traffic with ice cream collaborations

World Cup tourists go viral for first visits to Buc-ee’s and Walmart. Could brand deals follow?

How brands like Goldbelly, Chobani and Xochitl are showing up for America 250

Why more better-for-you brands are leading with taste over health claims

Why the World Cup is a make or break moment for retail this summer

How meat sticks players are trying to find white space in the red-hot category

Brami’s and Mosh’s recent funding rounds show what’s winning in food right now

Brands are catching World Cup fever even without official sponsorships

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Digiday Media

Gabriela Barkho

Gabriela Barkho

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