Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

New Economic Realities

Retailers take a targeted approach to seasonal hiring in preparation for historic holiday sales year

October 26, 2026

Global Retail

The rise of ‘Adultoween’ and how adults are driving Halloween spending

October 24, 2026

Store of the Future

AI boosts discovery but reviews still seal the deal, new research shows

October 22, 2026

CPG Playbook

PepsiCo bets on refrigerated fresh foods like gazpacho and guacamole to drive growth

October 20, 2026

Global Retail

Why Depop is putting music at the center of its marketing, collaborating with Zara Larsson and Olivia Rodrigo

October 17, 2026

Digital Marketing Redux

Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category

October 16, 2026

CPG Playbook

Hint water bets on indulgent dessert flavors to recruit new customers

October 14, 2026

Store of the Future

How brands can capitalize on post-Fall Prime Day momentum

October 10, 2026

The Amazon Effect

How Amazon Fall Prime Day went for sellers

October 09, 2026

AI Strategies

Why ChatGPT ads won’t likely impact holiday sales in a major way this year

October 09, 2026

Creator Playbooks

Shapermint is on track to hit $10M in TikTok Shop sales by targeting women ages 35-65

October 06, 2026

New Wholesale Rules

Why Nest New York is turning its bestselling Holiday candle into fine fragrance

October 05, 2026

Store of the Future

How Litter Robot is doing TikTok Shop without the deep discounts

October 03, 2026

The Marketplace Boom

DoorDash adds new retailers, texting shopping assistant

October 01, 2026

AI Strategies

How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants

September 29, 2026

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Gabriela Barkho

Gabriela Barkho

Retailers take a targeted approach to seasonal hiring in preparation for historic holiday sales year

The rise of ‘Adultoween’ and how adults are driving Halloween spending

AI boosts discovery but reviews still seal the deal, new research shows

PepsiCo bets on refrigerated fresh foods like gazpacho and guacamole to drive growth

Why Depop is putting music at the center of its marketing, collaborating with Zara Larsson and Olivia Rodrigo

Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category

Hint water bets on indulgent dessert flavors to recruit new customers

How brands can capitalize on post-Fall Prime Day momentum

How Amazon Fall Prime Day went for sellers

Why ChatGPT ads won’t likely impact holiday sales in a major way this year

Shapermint is on track to hit $10M in TikTok Shop sales by targeting women ages 35-65

Why Nest New York is turning its bestselling Holiday candle into fine fragrance

How Litter Robot is doing TikTok Shop without the deep discounts

DoorDash adds new retailers, texting shopping assistant

How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants

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Digiday Media

Gabriela Barkho

Gabriela Barkho

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