Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Store of the Future

How The Cycle convinced Sprouts to find a place for its menstrual cycle-synced drinks in stores

June 03, 2026

Experiential Marketing

Quince is testing physical retail with pop-ups

June 01, 2026

Creator Playbooks

Pacsun’s CEO on how the brand cracked its Gen Z strategy

May 30, 2026

CPG Playbook

As Target, Walmart and Aldi embrace naturally-colored food, brands rush to meet demand

May 29, 2026

AI Strategies

How Olly is updating its product detail pages for the AI era

May 26, 2026

Digital Marketing Redux

How Nocturnal Skincare created a spring campaign for under $100

May 25, 2026

New DTC toolkit

Everlane’s sale to Shein is another nail in the coffin for millennial DTC brands

May 18, 2026

Digital Marketing Redux

Joy Mangano calls TV shopping her ‘best-kept secret’ as she uses old-school infomercials to grow her new brand, CleanBoss

May 18, 2026

Digital Marketing Redux

Why every brand is now its own media company, featuring Prince Street Pizza

May 16, 2026

Digital Marketing Redux

Starbucks pushes into health and wellness with new collaborations

May 14, 2026

New DTC toolkit

How Roller Rabbit became TikTok’s favorite sleepwear brand

May 11, 2026

CPG Playbook

Kraft Heinz wants to regain market share for its iconic foods like Kraft Mac & Cheese and Capri Sun

May 06, 2026

CPG Playbook

How Molly Baz’s Ayoh managed the cost of reformulating its mayonnaise to swap seed oil for avocado oil

May 05, 2026

New Economic Realities

Legacy retailers like Party City and Staples are increasingly teaming up on shop-in-shops in a bid for relevance

May 04, 2026

CPG Playbook

30 days of using za’atar the wrong way: How spice startup Hayati used repetition to hit 21,000 Instagram followers

April 30, 2026

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Gabriela Barkho

Gabriela Barkho

How The Cycle convinced Sprouts to find a place for its menstrual cycle-synced drinks in stores

Quince is testing physical retail with pop-ups

Pacsun’s CEO on how the brand cracked its Gen Z strategy

As Target, Walmart and Aldi embrace naturally-colored food, brands rush to meet demand

How Olly is updating its product detail pages for the AI era

How Nocturnal Skincare created a spring campaign for under $100

Everlane’s sale to Shein is another nail in the coffin for millennial DTC brands

Joy Mangano calls TV shopping her ‘best-kept secret’ as she uses old-school infomercials to grow her new brand, CleanBoss

Why every brand is now its own media company, featuring Prince Street Pizza

Starbucks pushes into health and wellness with new collaborations

How Roller Rabbit became TikTok’s favorite sleepwear brand

Kraft Heinz wants to regain market share for its iconic foods like Kraft Mac & Cheese and Capri Sun

How Molly Baz’s Ayoh managed the cost of reformulating its mayonnaise to swap seed oil for avocado oil

Legacy retailers like Party City and Staples are increasingly teaming up on shop-in-shops in a bid for relevance

30 days of using za’atar the wrong way: How spice startup Hayati used repetition to hit 21,000 Instagram followers

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Gabriela Barkho

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