more articles by

Gabriela Barkho

  • JAN 19, 2021

    Why Walmart is testing porch coolers for grocery delivery

    Walmart is testing ways to keep consumers ordering groceries online long after the pandemic. As grocery sales slow down, the retailer is partnering with tech startup HomeValet to install smart coolers on customers' porches.

  • JAN 15, 2021

    How Anheuser-Busch and Drizly teamed up on a targeted ad partnership

    The ongoing alcohol delivery boom has prompted brands like Anheuser-Busch to move ad spend to platforms like Drizly and Minibar. In turn, Facebook is courting both platforms and brands to advertise their beverages to local 21-plus customers.

  • JAN 14, 2021

    Inside Ikea’s new app strategy

    As one of the biggest furniture retailers in the country, Ikea has greatly benefitted from the pandemic's e-commerce boom. However, the brand's mobile shopping capabilities have always lagged behind its in-store shopping experience. The company is hoping to improve its mobile experience with a newly-launched U.S. app.

  • JAN 13, 2021

    As the pandemic continues, gyms are pivoting to virtual corporate perks

    While gyms rush to build out virtual workout products to retain members, seeking out corporate clients has become a growing trend within the industry. From nationwide players like Equinox and Gympass, to regional studios like Fhitting Room, the race to be featured in employers' wellness offerings has begun.

  • JAN 12, 2021

    High-end health-focused meal kits are seeing a boom

    Since the beginning of the pandemic, more consumers have discovered semi-ready health-focused meal kits. Now, emerging startups in this niche category -- which include Factor, Provenance Meals and CookUnity -- are finding a new cohort of customers embracing their delivery menus.

  • JAN 11, 2021

    Contactless payments are hitting fever pitch in 2021

    "The genie is out of the bottle" for contactless transactions, said one analyst, as 2021 is set to help the method accelerate even more. After months of avoiding touching POS systems, experts say shoppers are increasingly on board to tap and go to pay for their goods in the age of coronavirus.

  • JAN 08, 2021

    Why DTC furniture brand Model No. is betting on 3D printing

    New DTC furniture brand Model No. is attempting to corner a market looking for high end designs at affordable prices. But its differentiator, CEO Phillip Raub said, is the automated 3D printing process, which allows for faster assembling and shipping times, along with zero waste manufacturing.

  • JAN 07, 2021

    Why Coca Cola is reviving its subscription service

    Big CPG continues to experiment with subscription services. This week, Coca Cola relaunched its Insiders Club program after pausing it during the pandemic. The program lets a select number of subscribers receive monthly boxes of exclusive items. The move highlights a bigger trend within food and beverage.

  • JAN 07, 2021

    Why off-price retailers are staying afloat as department stores falter

    Off-price stores, including TJ Maxx and Ross, are recovering a lot quicker than many bankrupt retail counterparts. While department stores with robust online shopping presence continue to struggle, discount chains -- that still rely mostly on in-store purchases -- are finding loyal customers returning for bargains amid the pandemic.

  • JAN 05, 2021

    Why White Claw used Twitch for its latest campaign

    While still a niche social marketing channel, Twitch is gradually being considered by more brands for digital activations. Following in the footsteps of gamer-friendly brands like Mtn Dew, Papa John's and Red Bull, hard seltzer brand White Claw recently began experimenting with virtual events for the platform's engaged users.

  • DEC 31, 2020

    In 2020, QR codes finally became cool

    It took it nearly three decades since its humble beginnings, but the QR code is officially considered hip. Thanks to its ubiquitous presence at shops and restaurants across the country, this year the QR code's technology is making up for lost time.

  • DEC 29, 2020

    How Walmart became an integral part of the DTC playbook

    2020 was a big year for Walmart. Not only did the big box store benefit from essential bulk shopping throughout the pandemic, it also overhauled its image as a hub for not only big CPG brands, but young DTC labels. With an aggressive strategy to appeal to every type of consumer, Walmart is proving that at the end of the day, millions of Americans end up turning to it for their needs.

  • DEC 23, 2020

    How Zazzle is trying to gin up more sales through social selling

    Social selling just recently began to take off in the U.S., but the trend is quickly evolving to include everything from virtual cooking classes to artisan services. As marketplace Zazzle's investment in its Zazzle Live shows, demand for on-demand digital activities is beginning to stick.

  • DEC 22, 2020

    Why Uber is courting retailers with branded vouchers

    Starting Dec. 15, Uber for Business' Vouchers program has new features aimed at retailers' marketing and customer service. The delivery service has expanded the program, which was originally focused on corporate ride compensation. The company hopes businesses will apply the Uber credit incentives to their customer service and marketing strategy.

  • DEC 21, 2020

    How Nespresso’s store strategy changed during the pandemic

    Even with offices closed, Nespresso has been able to thrive. According to Nespresso USA's Justin DeGeorge, vp of marketing, the biggest shift was bringing the in-store experience online and making replenishments as easy as possible. He spoke to Modern Retail about what 2020 meant for the coffee seller, the role of stores and overall consumer tastes shifting.

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