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Modern Retail
Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Creator Playbooks

Shapermint is on track to hit $10M in TikTok Shop sales by targeting women ages 35-65

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Why Nest New York is turning its bestselling Holiday candle into fine fragrance

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Store of the Future

How Litter Robot is doing TikTok Shop without the deep discounts

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The Marketplace Boom

DoorDash adds new retailers, texting shopping assistant

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AI Strategies

How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants

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The rise of the AI shelf

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Instacart
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Why Instacart is focused on reducing item markups to grow its delivery platform

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CPG Playbook

Dave’s Killer Bread is building a bigger strategy around seasonal products, starting with pumpkin spice bagels

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Creator Playbooks

Creators are moving up their holiday content calendars

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New DTC toolkit

How Rothy’s built a DTC footwear brand with staying power

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Creator Playbooks

How the role of creators has evolved in the fashion and beauty industries

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Member Exclusive

Brands refocus on physical retail as AI disrupts digital customer acquisition

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AI Strategies

Where Boll & Branch draws the line on AI-generated advertising

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Top Story
Pricing tactics come under scrutiny in the age of AI
Supply Chain Shakeup
Pricing tactics come under scrutiny in the age of AI

Everything from the rise of digital shelf labels to screenshots of pricing algorithms is fueling concerns among consumers that retailers are increasingly using customer data to engage in dynamic pricing, and it is putting more retailers like Walmart and McDonald's on the defensive.

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