Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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Brands refocus on physical retail as AI disrupts digital customer acquisition

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Where Boll & Branch draws the line on AI-generated advertising

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Brands bring the US Open to fans with tennis-themed pop-ups around New York City

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Why more celebrity-led brands are shutting down

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Beyond the backlash: What the Neutrogena controversy says about long-term brand loyalty

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Creator Playbooks

Inside Sticki Rolls’ YouTube strategy to tap Gen Alpha

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AI Strategies

How DTC startups are using AI to scale more efficiently

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CPG Playbook

The pros and cons of taking on private equity

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Experiential Marketing

How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies

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Store of the Future

TikTok Shop is increasingly attracting brands selling high-ticket items

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Store of the Future

What’s driving frozen yogurt’s second act, as 16 Handles and Go Greek experience a renaissance

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CPG Playbook

The wellness M&A hot streak shows no signs of slowing down

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Store of the Future

It’s the summer of food merch drops

August 04, 2026

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Gabriela Barkho

Gabriela Barkho

Brands refocus on physical retail as AI disrupts digital customer acquisition

Where Boll & Branch draws the line on AI-generated advertising

Hangover-prevention supplements are the hottest new wellness trend

Brands bring the US Open to fans with tennis-themed pop-ups around New York City

The new life cycle of a brand cancellation

Why more celebrity-led brands are shutting down

Beyond the backlash: What the Neutrogena controversy says about long-term brand loyalty

Inside Sticki Rolls’ YouTube strategy to tap Gen Alpha

How DTC startups are using AI to scale more efficiently

The pros and cons of taking on private equity

How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies

TikTok Shop is increasingly attracting brands selling high-ticket items

What’s driving frozen yogurt’s second act, as 16 Handles and Go Greek experience a renaissance

The wellness M&A hot streak shows no signs of slowing down

It’s the summer of food merch drops

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Gabriela Barkho

Gabriela Barkho

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