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Modern Retail
Cale Guthrie Weissman

Cale Guthrie Weissman

Cale is the editor-in-chief of Modern Retail. You can email him at cale@modernretail.co

Cale Guthrie Weissman

Cale is the editor-in-chief of Modern Retail. You can email him at cale@modernretail.co

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How Celsius rebranded itself to be a premium wellness energy drink

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CPG Playbook

How Repurpose built a brand around eco-friendly disposable products

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The Marketplace Boom

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Modern Retail Rundown: Target lowers prices, Amazon beefs up Alexa & Macy’s earnings

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Top Story
How Sephora used Mikayla Nogueira and POV Beauty to kickstart its TikTok Shop launch
The Marketplace Boom
How Sephora used Mikayla Nogueira and POV Beauty to kickstart its TikTok Shop launch

On Saturday, Sephora kicked off its TikTok Shop launch with a livestreamed shopping session hosted by Mikayla Nogueira, the mega influencer and co-founder of POV Beauty, offering shoppers access to an exclusive new holiday value set. It hints at what Sephora's strategy may look like on the platform going forward.

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