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Cale Guthrie Weissman

Cale Guthrie Weissman

Cale is the editor-in-chief of Modern Retail. You can email him at cale@modernretail.co

Cale Guthrie Weissman

Cale is the editor-in-chief of Modern Retail. You can email him at cale@modernretail.co

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How Boll & Branch leverages AI for operational and creative tasks
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How Boll & Branch leverages AI for operational and creative tasks

Katia Unlu, the chief commercial officer at the bedding brand Boll & Branch, broke down how the DTC brand uses generative AI tools like Gemini and ChatGPT for daily tasks at Digiday Media's recent AI Marketing Strategies event.

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