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Cale Guthrie Weissman

Cale Guthrie Weissman

Cale is the editor-in-chief of Modern Retail. You can email him at cale@modernretail.co

Cale Guthrie Weissman

Cale is the editor-in-chief of Modern Retail. You can email him at cale@modernretail.co

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Top Story
Beverage brands update Dry January marketing based on changing consumer habits
CPG Playbook
Beverage brands update Dry January marketing based on changing consumer habits

Beverage brands in the nonalcoholic space are consistently tweaking their messaging to reflect consumers' drinking habits. With Dry January underway, this means using encouraging messaging that's less shameful.

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