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Cale Guthrie Weissman

Cale Guthrie Weissman

Cale is the editor-in-chief of Modern Retail. You can email him at cale@modernretail.co

Cale Guthrie Weissman

Cale is the editor-in-chief of Modern Retail. You can email him at cale@modernretail.co

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Frida Baby faces backlash over the use of sexual innuendos in marketing
CPG Playbook
Frida Baby faces backlash over the use of sexual innuendos in marketing

Consumers are calling to boycott the baby products brand Frida Baby over its use of sexual innuendos in marketing, including references to "threesomes."

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