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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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Modern Retail Earnings Recap: Highlights from the first set of 2025 calls across apparel, pet and more

April 17, 2025
New Economic Realities

Modern Retail Podcast: Marketers sound off on tariffs and retail strategies, plus how Hanna Andersson built its loyalty program

April 12, 2025
Digital Marketing Redux

How True Classic is sticking to its performance-driven roots while building a more omnichannel marketing approach

April 11, 2025
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How Claire’s keeps up with the ‘digital natives’ of Gen Alpha

April 08, 2025
Retail industry challenges
New Economic Realities

Modern Retail Rundown: ‘Liberation Day’ brings a week of tariffs chaos, plus a TikTok check-in & LesserEvil sells to Hershey

April 05, 2025
CPG Playbook

The Honey Pot’s Bea Dixon on why ‘better-for-you is the new conventional’

April 03, 2025
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Brands Briefing: Executives have decided that the best tariffs action plan is to resist knee-jerk moves

April 01, 2025
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Global Retail

PopSockets is on a quest to position itself as a lifestyle brand

March 20, 2025
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Brands Briefing: Poppi scores a big exit, but dealmaking is still off to a slow start in 2025

March 18, 2025
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Brands Briefing

Introducing Modern Retail’s Brands Briefing

March 18, 2025
The New Supply Chain

How trade wars are complicating the search for the right 3PL

March 17, 2025
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The Amazon Effect

Kohl’s has stopped accepting Amazon returns at some store locations

March 13, 2025
New DTC toolkit

How Crown Affair’s CEO took the brand into Sephora and beyond to capture more of the hair-care market

March 13, 2025
money boat
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Modern Retail x Attest Research: More than half of shoppers are switching to cheaper brands due to inflation

March 03, 2025
New DTC toolkit

Rothy’s store fleet helped catapult the brand to a record $211M in sales

February 25, 2025
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Top Story
Beverage brands update Dry January marketing based on changing consumer habits
CPG Playbook
Beverage brands update Dry January marketing based on changing consumer habits

Beverage brands in the nonalcoholic space are consistently tweaking their messaging to reflect consumers' drinking habits. With Dry January underway, this means using encouraging messaging that's less shameful.

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