To fuel Athleta’s growth, Gap looks abroad

As Gap, Inc. prepares for a future without Old Navy, one of the ways it's looking to fuel growth is by taking Athleta, which has been one of the few bright spots in its portfolio, overseas.

Top Stories Sep 16

‘A scrappy way’: How Instacart’s new CRO scaled Amazon’s ad business

Instacart just announced that Seth Dallaire is its new chief revenue officer. Dallaire is an Amazon advertising veteran, who helped build the company's now multi-billion dollar business. His track record points to new horizons for the grocery delivery company.

'It's almost like a treasure hunt': Inside the world of paid Amazon reviews

Amazon’s got a thriving market for fake reviews. This black market lives mostly in chat and social platforms; Facebook is where it really thrives.

How Steve Madden built up its e-commerce business

More than 80% of Steve Madden's revenue still comes from wholesale. But that doesn't mean that the footwear retailer can totally ignore its e-commerce business. "If someone discovers your brand at Nordstrom, the odds are very good that they will [eventually] come to your site," said. Jeff Silverman, president of global e-commerce for Steve Madden.

Other news to know

  • Accounting and consulting firm BDO calculated that nearly 7,300 retail stores have closed so far in 2019. The retail brands that contributed the most store closures include Payless, Gymboree, and Asceana’s Dressbarn, all of which have completely shut down or filed for bankruptcy.
  • Business Insider reported that Whole Foods is cutting medical benefits for hundreds of part-time workers. The changes will take effect on January 1, and affect about 2% of Whole Foods workers.
  • U.S. retail sales jumped 0.4% in August, higher than expected, thanks in part to a jump in car buying. Online sales increased 1.6%.
2,300
Number of stores closed by Payless this year
Latest Stories

Big retailers like Walmart are tiptoeing into alcohol

As Walmart continues to try to innovate and stay ahead of the competition, it says adult beverages is part of the equation. Alcohol, however, is a hard industry for large traditional retailers to scale. But as other retailers and platform begin to experiment in the space, it's clear alcohol is going to become a huge competitive battleground.

Introducing the new issue of Digiday magazine

Our latest issue features new sections covering Culture, Media, Retail and Work

DTCs are facing a copycat problem

DTCs are facing a copycat problem

As DTC brands grow, they face the issue of copycats encroaching on their space. This is increasingly becoming an issue founders are being forced to reckon with. The latest example is Ro, which noticed that competitor Hims had a UX almost identical to its own.

The most important new role at DTCs: Retention specialists

As direct-to-consumer brands expand into new categories, they're starting to hire more marketers with a special focus on retention, whose goal is to win over more business from repeat customers. Brands that currently have openings for retention marketers at various levels include Brooklinen, Care/Of, Peloton and Prose.

Hyper-personalization: How advertisers can get personal without getting creepy
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Hyper-personalization: How advertisers can get personal without getting creepy

Clumsy hyper-targeting hits consumers with the creep-factor. Hyper-personalization is different, incorporating factors like timing and frequency to create an ad experience that's actually welcome. Download the guide to learn more.

With its new loyalty program, Target tries to attract infrequent shoppers

Target's Cartwheel rewards program has for the past several years been pointed to as one of the most successful loyalty programs from a big-box retailer. Yet, late last year, Target announced that it was testing a new loyalty program called Target Circle, that would replace Cartwheel. The new loyalty program is meant to bridge the gap between Cartwheel, a digital couponing app that was free, but still geared towards diehard Target shoppers, and Red Card, Target's private label credit card.

Why Harry's doesn't sell on Amazon

Harry's was just acquired for over $1 billion. Its mens grooming products are widely available in places like Walmart and Target. Yet, Harry's isn't on Amazon. The brand's co-CEO explained why -- as well as, how it strategizes brand innovation and scale.

How fast food became the new Supreme

Supreme has long been an arbiter of all what's cool, thanks to its drop model strategy. The brand keeps customers waiting and then drops new items at a moment's notice. Now, fast food restaurants are taking to this ploy.

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