Deckers posted record growth and big gains in DTC sales, thanks to skyrocketing sales of Hoka running shoes and the continued popularity of sheepskin boot brand Ugg. At its third-quarter earnings report, CEO David Powers said that the brand heat around Hoka and Ugg is setting Deckers up for success and resilience in a difficult consumer environment.

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Analysis

TikTok is driving an offline lift in sales for some brands

January 23, 2023  ■  4 min read

While TikTok ads and posts are typically known for driving online traffic for brands either to their Amazon storefronts or DTC sites, some brands have more recently observed an increase in their offline sales through these videos.

Amazon Briefing: In a bid to offer the best prices, some sellers say Amazon is getting overzealous

January 26, 2023  ■  6 min read

Some sellers — particularly those that sell collectibles — claim that Amazon’s seemingly automated program that tries to keep merchants listing their prices at the most competitive rates has gone too far. While Amazon hasn’t divulged the way it enforces its competitive pricing policy, some sellers see the program as both overzealous and a black box.

Other news to know

  • Fanatics is getting into the mobile livestreaming space. The company is launching a new Live business division, with a Snap alum leading the charge, and has plans to launch standalone mobile app.
  • Crate and Barrel announced that its new COO is Mike Brewer. Before, Brewer worked at Nike for two decades.
  • Subway has big turnaround plans after a rough few years. The sandwich chain plans to add thousands of new locations and wants to increase sales by 50% over the next ten years.
25,000
Number of Subway international locations the restaurant is planning to have open in the next decade
Top Stories Feb 05

Why CPG giants are expanding their popular brands into new categories

February 03, 2023  ■  4 min read

Snacking has somewhat become a small luxury for inflation-weary shoppers who’ve held back their spending habits. CPG brands, eyeing the opportunity to gain more share of shoppers’ snacking budgets, are now increasingly bringing some of their well-known brands into new categories. 

Amazon swings to a loss for 2022 as sales from e-commerce drop in Q4

February 02, 2023  ■  3 min read

The Seattle tech giant’s revenue in the fourth quarter was $149.2 billion, a 9% year-over-year increase. However, Amazon’s e-commerce sales decreased, as online store revenue dropped 2% to $64.5 billion from $66 billion in the fourth quarter of 2021.

How Ferrero is positioning its growing confectionery portfolio as more premium

February 02, 2023  ■  5 min read

Italian multinational chocolate maker Ferrero is the latest conglomerate to modernize its existing brands and introduce new items like bite-sized products. This company is on a multi-year roadmap to overhaul brands like Baby Ruth while growing other lines in the U.S., such as Kinder Bueno and Nutella.

Resale platforms like ThredUp are rebelling against fast fashion

February 02, 2023  ■  5 min read

Resale marketplace ThredUp is continuing its efforts to push shoppers away from fast fashion, playing into the growing trend of secondhand shoppers looking to be less wasteful. On Thursday, ThredUp announced a campaign with secondhand fashion TikToker Nava Rose.

Special Edition
The Great Mall Overhaul

First, the mall was dying, then the mall was the future of retail and then came the pandemic. Now what? In this series, Modern Retail and Glossy go deep into the past, present and future of the mall.

Podcasts

Technology

Amazon Briefing: To protect against an economic downturn, more Amazon sellers are considering expanding to Europe

February 02, 2023  ■  5 min read

Some U.S.-based Amazon sellers are looking at overseas expansion as one of their primary focus areas this year, with Germany and the U.K. being among the first two markets they want to go to.

Pink-purple shelves with soda cans and glass bottles of various colors on a dark blue background

Modern Retail+ Research Case Study: Robotics use gains momentum in post-pandemic era

January 31, 2023  ■  10 min read

With large retailers leading the pack and doubling down on robotics-powered automation, smaller competitors may find themselves pulled along in their wake. Modern Retail has taken a deeper look into robotics usage and its future retail relevance – alongside the possible roadblocks that companies will face when adopting this newer technology.

Why CTV has become central to retailers’ marketing strategies

December 12, 2022  ■  4 min read

Sponsored by MNTN With consumers taking an increasingly omnichannel approach to shopping, retailers are responding with their own omnichannel ad strategies to meet customers where they are.  As part of this strategy shift, teams are adapting their marketing mix to incorporate more advertising on connected TV, particularly as more viewers tune into streaming. CTV is […]

Marketing

From pancake cereal to pink sauce, food brands embrace TikTok-inspired products

February 01, 2023  ■  5 min read

TikTok has become the default hub where many recipes go viral across social media. So much so, a number of brands are launching products based on these DIY items — from mini pancake cereal to the now-famous pink sauce.

Retailers are expanding the CMO role to focus more on customer experience and retention

February 01, 2023  ■  4 min read

Retailers are increasingly redefining the top marketing role to target customer retention and customer experience. Recent examples include Target and Ssense.

Brands extend inclusive marketing efforts beyond Black History Month

February 01, 2023  ■  4 min read

As more inclusive marketing becomes the norm, brands like IPSY, SiriusXM and Jack Daniels ramp up for Black History Month and beyond.

Operations

Coffee table, with plant, candle holder and books set atop a blue and white-striped rug.

Direct-to-consumer brand Ruggable lays off 100 employees

January 31, 2023  ■  2 min read

Thirteen-year-old direct-consumer rug brand Ruggable laid off 100 employees on Friday, joining a number of e-commerce startups resorting to layoffs in the new year ahead of a potential recession. “This outcome was driven by an internal restructuring to ensure our business will remain strongly positioned in today’s challenging economic environment,” a statement from the company read.

Illustration with a pan, a jar and underwear with tags spelling out D-T-C.

DTC Briefing: Plant care brand Arber is building a business around big-box stores

January 31, 2023  ■  7 min read

As challenges like customer acquisition and fulfillment continue to plague direct-to-consumer, more founders are leaning on retailers to grow their businesses. Newly-launched brands, in particular, are foregoing the default DTC playbook by building their business around retail partnerships from the start. Plant care startup Arber is one such brand, which has secured wholesale deals with Walmart and Target less than two years after launching.

<strong>Report: How retailers are reshaping returns experiences in 2023</strong>

December 02, 2022  ■  1 min read

With the growth of e-commerce, retailers are facing greater challenges with online returns — from increased logistics costs due to inflation to higher return rates as more shopping goes online. As for shoppers, they continue to expect online returns that are easy and free. These challenges are also opportunities for retailers, as consumers increasingly gravitate […]