How Gap’s new loyalty program ties together its multiple brands

Last September, Gap Inc. relaunched its loyalty program in order to encourage people to shop and redeem rewards across all four of its brands -- Banana Republic, Old Navy, Athleta and the namesake Gap brand. Now roughly ten months into the program, Gap is making a greater push to get more people to sign up, by making it easier to redeem points and adding more perks.

Top Stories Jul 23
Modern Retail Amazon Briefing

Amazon Briefing: Why Amazon’s product liability risk is growing

While other states have had conflicting rulings over Amazon's liability risk -- a court in Texas last month said Amazon wasn’t on the hook for a battery sold by a third party, for instance -- the growing number of legal authorities who are holding Amazon accountable is a concerning sign for the company. The U.S. Consumer Products Safety Commission lawsuit is only the latest.

How Gap's new loyalty program ties together its multiple brands

Last September, Gap Inc. relaunched its loyalty program in order to encourage people to shop and redeem rewards across all four of its brands -- Banana Republic, Old Navy, Athleta and the namesake Gap brand. Now roughly ten months into the program, Gap is making a greater push to get more people to sign up, by making it easier to redeem points and adding more perks.

'Building a business that will last': AptDeco's Reham Fagiri on scaling economically

Furniture became a hot item in 2020, and resale platform AptDeco was ready for that demand. The company saw sales increase more than 300% last year, and is trying to ride that wave through this year. According to co-founder and CEO Reham Fagiri, who joined the Modern Retail Podcast, the company's emphasis is now on expansion.

Other news to know

  • Crocs’ hot streak continues with its latest earnings report. The footwear company recorded a record quarterly revenue of $640.8 million, beating the previously anticipated $565.2 million.
  • Grocery chain The Fresh Market has filed to go public for the second time. The company, which has 159 locations across 22 states, found success in shifting focus to ready-to-cook and prepared meals.
  • Unilever is the latest consumer goods company to warn about price increases. The CPG giant’s announcement comes after it already raised prices by 1.6% during the second quarter of this year.
93%
Crocs’ revenue increase during the second quarter of 2021

Podcasts

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'Tenants have more flexibility': Construction firm founder Todd Sachse on how building stores has changed
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'Tenants have more flexibility': Construction firm founder Todd Sachse on how building stores has changed

Brick-and-mortar retail has transformed over the past decade, with less emphasis on in-store sales and more focus on customer experience. Todd Sachse, the founder of retail construction company Sachse Construction, explains how retailers are rethinking how they build out their physical footprint.

Inside Yes Way Rosé's seasonal marketing strategy

For brands that focus on seasonal products, marketing efforts can be tricky to balance throughout the year. Rosé makers, for example, often have to plan for quiet winter months and demand surge during the summer. Yes Way Rosé, which primarily focuses on French-made rosé, is testing out new strategies so that it doesn't rely on only the summer months for sales.

How retailers are successfully meeting their customers on multiple channels
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How retailers are successfully meeting their customers on multiple channels

Retailers are working to understand the growth opportunities each online selling channel provides to develop an effective e-commerce strategy. Learn how in this report.

Chipotle's new recruitment strategy signed on 5,000 new employees

Chipotle's new recruitment strategy signed on 5,000 new employees

On Tuesday, Chipotle announced that revenues increased 38% year over year in the second quarter of 2021 to $1.9 billion. To court employees this quarter, Chipotle raised its minimum wage, recruited via social media, invested in a mental health app for current employees and subsequently hired 5,000 new employees over the second quarter, up to 102,000 total workers at 2,850 restaurants.

DTC Briefing: How supply chain shortages are impacting e-commerce operations

Getting products manufactured overseas, transporting them over to the United States and shipping them out to customers globally is still nearly as difficult as it was in 2020 -- and in some cases more difficult. As a result, nearly every decision that a burgeoning e-commerce startup has to make these days has to account for shipping or production delays on every little item. 

How luxury accessory rental services are plotting their post-pandemic futures

How luxury accessory rental services are plotting their post-pandemic futures

In 2021, consumers are returning to accessory rental, though prioritizing more casual styles than a pre-pandemic past. Moreover, lured by the potential to reach younger consumers after a tough sales year, luxury brands are opening up to the model.

Why more apparel brands are launching gender neutral lines

Gender-neutral fashion and apparel is rapidly being embraced by large retailers. While branding is a major factor, some industry experts believe the trend is a long time coming and will only help popularize the category.

Report: Brands that deliver exceptional customer experiences drive revenue growth
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Report: Brands that deliver exceptional customer experiences drive revenue growth

Every interaction a customer has with a brand is an opportunity to nurture the customer-brand relationship. This report highlights tactics that top brands are using to improve the customer experience.

Why retailers are trying to recruit on TikTok

The rise of TikTok as a recruitment medium is important given that the retail industry is currently battling a hiring problem. That is pushing some major retailers to look to new, as-of-yet-untested platforms for hiring.

Modern Retail Livestream Commerce Trends
Jul 28, 2021

At Modern Retail’s Livestream Commerce Trends, we’ll explore how the growth of livestream and video shopping trends are transforming how retailers, brands and marketing teams are engaging with consumers in-stream and live across social and owned-and-operated websites.

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