Deckers posted record growth and big gains in DTC sales, thanks to skyrocketing sales of Hoka running shoes and the continued popularity of sheepskin boot brand Ugg. At its third-quarter earnings report, CEO David Powers said that the brand heat around Hoka and Ugg is setting Deckers up for success and resilience in a difficult consumer environment.
While TikTok ads and posts are typically known for driving online traffic for brands either to their Amazon storefronts or DTC sites, some brands have more recently observed an increase in their offline sales through these videos.
Some sellers — particularly those that sell collectibles — claim that Amazon’s seemingly automated program that tries to keep merchants listing their prices at the most competitive rates has gone too far. While Amazon hasn’t divulged the way it enforces its competitive pricing policy, some sellers see the program as both overzealous and a black box.
Snacking has somewhat become a small luxury for inflation-weary shoppers who’ve held back their spending habits. CPG brands, eyeing the opportunity to gain more share of shoppers’ snacking budgets, are now increasingly bringing some of their well-known brands into new categories.
The Seattle tech giant’s revenue in the fourth quarter was $149.2 billion, a 9% year-over-year increase. However, Amazon’s e-commerce sales decreased, as online store revenue dropped 2% to $64.5 billion from $66 billion in the fourth quarter of 2021.
Italian multinational chocolate maker Ferrero is the latest conglomerate to modernize its existing brands and introduce new items like bite-sized products. This company is on a multi-year roadmap to overhaul brands like Baby Ruth while growing other lines in the U.S., such as Kinder Bueno and Nutella.
Resale marketplace ThredUp is continuing its efforts to push shoppers away from fast fashion, playing into the growing trend of secondhand shoppers looking to be less wasteful. On Thursday, ThredUp announced a campaign with secondhand fashion TikToker Nava Rose.
First, the mall was dying, then the mall was the future of retail and then came the pandemic. Now what? In this series, Modern Retail and Glossy go deep into the past, present and future of the mall.
Some U.S.-based Amazon sellers are looking at overseas expansion as one of their primary focus areas this year, with Germany and the U.K. being among the first two markets they want to go to.
With large retailers leading the pack and doubling down on robotics-powered automation, smaller competitors may find themselves pulled along in their wake. Modern Retail has taken a deeper look into robotics usage and its future retail relevance – alongside the possible roadblocks that companies will face when adopting this newer technology.
Sponsored by MNTN With consumers taking an increasingly omnichannel approach to shopping, retailers are responding with their own omnichannel ad strategies to meet customers where they are. As part of this strategy shift, teams are adapting their marketing mix to incorporate more advertising on connected TV, particularly as more viewers tune into streaming. CTV is […]
TikTok has become the default hub where many recipes go viral across social media. So much so, a number of brands are launching products based on these DIY items — from mini pancake cereal to the now-famous pink sauce.
Retailers are increasingly redefining the top marketing role to target customer retention and customer experience. Recent examples include Target and Ssense.
As more inclusive marketing becomes the norm, brands like IPSY, SiriusXM and Jack Daniels ramp up for Black History Month and beyond.
Thirteen-year-old direct-consumer rug brand Ruggable laid off 100 employees on Friday, joining a number of e-commerce startups resorting to layoffs in the new year ahead of a potential recession. “This outcome was driven by an internal restructuring to ensure our business will remain strongly positioned in today’s challenging economic environment,” a statement from the company read.
As challenges like customer acquisition and fulfillment continue to plague direct-to-consumer, more founders are leaning on retailers to grow their businesses. Newly-launched brands, in particular, are foregoing the default DTC playbook by building their business around retail partnerships from the start. Plant care startup Arber is one such brand, which has secured wholesale deals with Walmart and Target less than two years after launching.
With the growth of e-commerce, retailers are facing greater challenges with online returns — from increased logistics costs due to inflation to higher return rates as more shopping goes online. As for shoppers, they continue to expect online returns that are easy and free. These challenges are also opportunities for retailers, as consumers increasingly gravitate […]
