Retailers are bringing the community-based strategy, commonly adopted by their smaller retail counterparts, to the big stage. Experts said it is an old approach that has proven to be an effective blueprint for providing a personalized physical shopping experience especially now as retailers increasingly focus on loyalty.
Starbucks’ long-time, more laid-back brick-and-mortar atmosphere will look different over the next few years, as the coffee chain sets its sights on becoming faster, more entrenched in the digital space — and more invested in consumers on the go. Today, the Starbucks concept of being a “third place” — or a middle ground between the office and home — is becoming less applicable to the café business model.
Experts echoed that Pinduoduo’s Temu will draw some attention and interest among shoppers, but wondered if the company will be able to achieve considerable scale and profitability in a market that’s crowded and extremely cutthroat.
In order to compete with bigger brands, DTC startups are taking up try-before-you-buy programs. Founders from fashion brands Cuyana and Goodlife explained why they’re letting customers test their products for a week before deciding to purchase.
Brooklyn Delhi, a company that makes Indian-inspired sauces and condiments, has been in the business since 2014. This week on the Modern Retail Podcast, founder Chitra Agrawal talked about growing the business — and the current DTC landscape.
Whether it’s a whimsical light fixture, an eye-catching coffee table or a bold paint color, furniture and home decor brands are increasingly teaming up with trendy designers, artists and brands as a way to score new customers in a crowded sector.
Paperless Post said it wanted to win a larger share of the party market after learning how its customers spend an estimated $5 billion on events each year. By introducing Party Shop, the company hopes to facilitate the next step of the party planning process, especially now as in-person events make a comeback.
Prices have risen precipitously over the last year, and brands and retailers are trying to recalibrate their strategies. In this series, Modern Retail looks at all the business elements being impacted by inflation and what likely will come next.
The holiday season unofficially kicks off in the next few weeks with Amazon’s new Prime Early Access. The Seattle tech giant is targeting an early start to the holiday season to compete for a bigger share of the limited dollars consumers have to spend this year.
Shopify is updating its longtime point-of-sale system as more customers look to make purchases in store. Its new offering, POS Go, is portable, does not need to be connected to a mobile phone or computer and can be used at the checkout counter, on the retail floor or at the curb.
Valerie Bernstein, executive vice president, marketing, Advantage Unified Commerce The next wave of virtual shopping is on the horizon. As seen during other significant shifts in commerce — such as the birth of Amazon — community follows infrastructure. Brands striving to be relevant in virtual shopping journeys are already looking ahead 5–10 years. Their marketing […]
JCPenney is taking steps to drive additional visits from its loyal customer base using online quizzes. By sending the quizzes to shoppers who’ve shared their emails with JCPenney, the company is able to tailor its marketing efforts around the customers that already love to shop with the retailer.
Hiking boot company Merrell is turning to a digital game to get its customers outside and moving in the physical world. With “Hike and Seek,” Merrell joins a growing list of brands using apps not only to connect with customers, but to also embody their corporate ethos.
Entering a major retailer is no easy feat for a young startup. That’s why snack brand BelliWelli is tapping its biggest fans to help it execute its first major grocery launch. This week, founder and CEO Katie Wilson explains how the 18-month-old company has its biggest fans driving the retail strategy.
The rising cost of essentials like groceries and essentials is impacting millions of people. But for lower-income shoppers, especially those reliant on government assistance for food, making their grocery benefits stretch is becoming harder.
On Tuesday, Pattern Brands announced its acquisition of Onsen, the fourth company it has bought in 12 months. After pivoting to buying companies last year, Pattern Brands’ strategy has started to emerge: it is focused on buying fashionable home goods brands with a loyal following that appeal to millennials.
Valerie Bernstein, executive vice president, marketing, Advantage Unified Commerce The next wave of virtual shopping is on the horizon. As seen during other significant shifts in commerce — such as the birth of Amazon — community follows infrastructure. Brands striving to be relevant in virtual shopping journeys are already looking ahead 5–10 years. Their marketing […]
At the Modern Retail DTC Summit, taking place October 17-19 in Miami, Florida, we're going to dive deep into what it means to be a DTC brand in this new marketing landscape — speaking with leaders in the space about how their business models have shifted and what they're focusing on now.
