Since 2017, Nike has significantly slashed its number of retail partners to better focus on DTC. Now, it's reversing course on some of those decisions and is renewing partnerships with Macy's, DSW and Foot Locker.
Footwear retailers’ use of concept stores to host their localization strategies is a culmination of some of the latest trends in the industry. Shoppers are craving in-store shopping and brands are increasingly pushing personalization as a strategic brand priority.
After building a rabid following online, Shein now aims to further build on its following in the U.S. with pop-ups and a new third-party marketplace.
Reddit is introducing two new ad tools, Contextual Keyword Targeting and Product Ads, to build on its ad tech suite. These additions are geared at giving brands more control in targeting specific Reddit users, which marketers have been asking for over the years.
Amazon sellers are expecting a return to normal for Prime Day this year. After the pandemic, they’re better prepared to manage things like inventory, discounting and sell-through rates.
Over the past few years, Rent the Runway has struggled to keep its subscriber base renting as fashion habits shifted. While the company is now enjoying a boost in revenue, it’s still a long ways from achieving profitability.
J.Jill’s total net sales were down 4.9% year-over-year in the first quarter to $149.4 million. Its e-commerce sales, which takes up 45% of the company’s sales, dropped 7.7%.
First, the mall was dying, then the mall was the future of retail and then came the pandemic. Now what? In this series, Modern Retail and Glossy go deep into the past, present and future of the mall.
Shopify has launched a new rewards program called Shop Cash on purchases made using Shop Pay and redeemable only in the Shop app. Shopify’s latest update is taking direct aim at rival Amazon’s marketplace as the Canadian company focuses on its main quest of building retail and commerce software for merchants.
Big and tall menswear brand Good Counsel is giving its business a new look with its first complete e-commerce site.
Kim Melvin, head of global marketing and communications, Sensormatic Solutions The digitalization of daily life has shifted customers’ definitions of meaningful experiences, with personalization at the center of the equation for many. A recent McKinsey study found that 71% of U.S. shoppers expect retailers to deliver personalized interactions, and a recent survey from PwC revealed […]
In this research briefing, we share focal points from a recently released report about how marketers’ social platform budgets stack up.
South Florida, a hotbed of active athletes, presented the ideal environment for Champs Sports to cultivate a community of runners. Through the run club, the Pembroke Champs Sports location has become a third space for these athletes to socialize with other members and connect with the brand.
Since its founding in the early 2000s, GoPro has become known for advertising its cameras with the help of user-generated footage. In the past five years, the company has built an awards program to crowdsource thousands of content submissions to be used throughout its marketing campaigns.
Fabrics retailer Joann, which saw sales take off in the pandemic, revealed that net sales for its first fiscal quarter of 2024 dipped 4% year-over-year. Going forward, the company is focusing on what works, its executives announced — mainly, its sewing and crafting businesses.
For years, the energy drink shelf was dominated by loud conglomerate brands like Red Bull, Monster and Rockstar. While these brands remain popular, startups offering cleaner ingredients are increasingly entering the category, as part of a wider interest in better-for-you beverages.
Sponsored by Happy Returns, a PayPal company The dramatic shift from in-store to online shopping during the e-commerce surge of 2020 and 2021 also fueled an increase in the volume and cost of returns. For example, according to Happy Returns’ ‘Returns Happen’ 2022 survey, more than 60% of shoppers under 30 have purchased multiple items […]
