Heineken, while not an official World Cup sponsor, is getting in on the hype with limited-edition packs, watch parties and marketing ads.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers -- even if shoppers think otherwise.
The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.
During its first-quarter earnings call on Monday, Hims & Hers brought on its chief technology officer, Mo Elshenawy, to talk up the company's AI investments. The company said it would "soon" launch an AI companion designed to support Hims & Hers users along their weight-loss journey, as it sees continued interest in GLP-1 usage.
No AI? No problem. Aerie's new nano-creator program bans the use of artificial intelligence — and people are lining up to participate.
Target recently launched two new creator programs, Club Target and Target Ambassadors. They're designed to cater to both everyday micro and nanoinfluencers as well as full-time content creators.
For brands, influencer weddings are becoming lucrative marketing opportunities and a chance to tap into some of social media’s most highly engaged content.
Last week, Amazon announced the launch of Amazon Supply Chain Services, a streamlined portal where companies — even non-Amazon sellers — can access all of its supply chain services. Here's what it means for the logistics world.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.
The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
OpenAI is automating product ads for e-commerce brands, tapping existing catalog infrastructure.
Ace Hardware is a unique retailer, being a cooperative with more than 5,200 stores that are operated independently. As a result, its executives and development team took a careful approach in designing and implementing its new AI assistant to work throughout the chain.
Digital commerce is at a turning point. As artificial intelligence evolves, it is no longer simply a tool to support retail transactions behind the scenes. Instead, it is becoming a leading channel through which consumers discover products and make purchases. Major technology companies like Google and Microsoft are integrating AI agents into their search, browsing […]
A recent Modern Retail survey found that more than one-third of brand and agency pros (37%) said their companies have seen decreases in upper-funnel search traffic as a result of AI, and 21% said their companies have seen decreases in lower-funnel search traffic as a result of AI.
Roller Rabbit became TikTok’s favorite pajama brand thanks to exclusive drops and collaborations with the likes of Target and Starbucks.
As insoles brand Superfeet nears its 50th birthday, it’s looking to grow beyond its running niche and become a household name among more kinds of athletes. Here’s how its CMO and CEO — both Nike alumni — plan to do just that.
Startup Made In is trying to carve out its defensive moat in the cookware space by focusing on what it calls “professional-grade cookware.” This year, the company has entered one of the most formidable categories for cookware: cast iron. And it used the launch to add a new wholesale partner.
GameStop’s ambitious bid to acquire eBay shows how, over the past six years, its CEO has repositioned the company from one struggling with lower physical video game software and hardware sales to one with far bigger ambitions, arguably beyond its scope.
For years, the business case for customer experience was defensive: keep costs down, handle volume and prevent complaints from going viral. CX teams existed to contain damage, not create value. That framing is collapsing — and the retailers leading the shift aren’t just running their support operations more efficiently. They’re redefining the function of CX. […]
