Two fast-growing advertising sectors -- retail media and the creator economy -- are increasingly becoming interlinked. Here's how more retail media networks are incorporating creator campaigns into their offerings.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
Kohl's is funneling more resources into its creator program, including through a new affiliate model, as it looks to boost revenue and raise awareness.
After nearly going bankrupt in 2024, candy brand Behave lands on Target shelves this week. The company's founder credits TikTok Shop as a lifeline that helped save the business.
Allbirds' downward trajectory is indicative of how fierce the sneaker competition has become, as newer and legacy players vie for market share. This week's episode of the Modern Retail Podcast digs into the state of the sneaker market, looking at which players are up and which ones are down.
Brands are chasing Coachella audiences beyond festival gates with roadside pop-ups and festival-themed collabs.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
Shoe brands, which are out billions of dollars from U.S.-imposed duties, are trying to find their footing after recent tariffs whiplash.
After seeing success with its Gen Z strategy in North America, Coach is now scaling that approach internationally.
In an interview with Modern Retail, E.l.f. Beauty’s chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand’s approach to AI implementation.
The humble e-commerce site is getting a major upgrade at Lowe’s. The company is expanding a feature that uses customer data to personalize its website and, essentially, hopes that all customers will have a personalized website by the end of 2026.
One major part of Amazon’s business was largely absent from its annual letter to shareholders: the millions of sellers who power its marketplace.
Kroger has partnered up with a fast-growing mobile app to turn what would have been food waste into an extra bit of profit.
Cori Voorhees, partner marketing manager, Adobe The start of a new year often brings a shift in focus for merchants. As the urgency of peak shopping season fades, teams turn their attention to how their systems and technology performed. It’s a moment to look beyond seasonal results and examine the infrastructure that supported them. Payments […]
On Wednesday, Ipsy announced a new partnership with the WNBA as the official beauty partner of the Las Vegas Aces. The news comes as sponsorship and marketing investments in women’s sports continue to rise.
Google says its AI-powered ad tools are delivering measurable results for some brands as the world’s largest seller of ads experiments with new ad formats, shopping integrations and AI-powered tools.
In the latest installment of “What’s in Your Cart,” The RealReal’s Chief Merchandising Officer, Samantha McCandless, shares her personal shopping habits with Modern Retail, including her resale shopping strategy.
Some sellers are calling for a one-day boycott of the company’s advertising platform next week, urging merchants to turn off their ads on April 15 to protest a new payment policy they say will strain their cash flow.
Even compared to other startups in the red-hot supplement space, Grüns has had a meteoric rise, announcing on Thursday that it is being acquired by Unilever less than three years after its products hit the market. Here’s a timeline of what led up to the acquisition.
Selling across platforms is no longer optional, but it’s easy for brands and retailers to find themselves expanding into new channels the wrong way: They add TikTok Shop too early. They duplicate teams and tools. They watch performance fragment instead of grow. To be successful, brands have to do more than simply go multichannel. They […]
