March Madness is becoming a more integral part of the brand marketing playbook, as NIL deals make it easier for startups to find a way into the cultural conversation around the NCAA tournament. Here's what the Madness campaigns of brands like Every Man Jack and NYX entail this year.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
Handbag and accessories brand Parker Thatch recently remodeled its store to serve as both a sales channel and a broadcast studio, as the brand sees more success from livestreaming across Instagram and YouTube.
Travel bag and backpack brand Cotopaxi plans to double its North American store count from 20 locations to 40 locations in the next three years, its CEO told Modern Retail.
Little Spoon is launching infant formula as part of its strategy to become an end-to-end baby and kid food company.
Poppi founder Allison Ellsworth spoke with Modern Retail about her go-to grocery items and what she splurged on after selling her company to PepsiCo.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
Shoe brands, which are out billions of dollars from U.S.-imposed duties, are trying to find their footing after recent tariffs whiplash.
Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.
Shopify told merchants their products will soon be discoverable and purchasable inside ChatGPT through its new “agentic storefronts” feature as OpenAI shifts how checkout works inside the chatbot.
Selling across platforms is no longer optional, but it’s easy for brands and retailers to find themselves expanding into new channels the wrong way: They add TikTok Shop too early. They duplicate teams and tools. They watch performance fragment instead of grow. To be successful, brands have to do more than simply go multichannel. They […]
Fifth Avenue is a retail powerhouse, known for glitzy flagships like Tiffany and Gucci. But it’s also a time of change for the more than 200-year-old avenue and the nonprofit that keeps it moving.
Historically focused on natural food and beverage, Expo West is quickly becoming a go-to show for supplement startups and other wellness brands vying for retailers’ attention.
Best Buy is positioning itself as the place where people go to shop for AI-powered everything.
Supplement startup Cymbiotika has landed in Ulta as its year of retail expansion continues, fueled by a sizable seed round and increased consumer interest in wellness.
Americans are seeing higher tax refunds this year, which has the potential to drive some consumer spending. But the boon for retailers may be short-lived.
John Shapiro, Chief Product and Technology Officer, Lightspeed Commerce From November to the start of the new year, this season marks one of the busiest times for retailers around the globe — and one they prepare for months in advance. According to the National Retail Federation, 91% of consumers plan to celebrate the winter holidays, […]
