A new study from Walmart shows how its soccer-watching consumers planned to grocery shop during the World Cup, from how much they would spend to what kind of snacks they would buy — and the company has seen some of these results validated over the course of the tournament.
Imports are expected to hit an all-time high this month as retailers and brands pull ahead their shipments to avoid new potential tariffs.
Nike says it's in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Minnetonka is betting on new categories, new silhouettes and new marketing tactics to win over new audiences as it celebrates its 80th birthday this year.
Thanks to rising gas prices, shoppers are switching up where they buy their gas, and what purchases they are making while doing so. One habit that may be most acutely threatened is the tradition of picking up a soda, bag of chips or energy bar at the gas station.
Imports are expected to hit an all-time high this month as retailers and brands pull ahead their shipments to avoid new potential tariffs.
DTC brands like Little Spoon and Boarderie are adjusting their marketing to win over older consumers like grandparents and Boomer parents.
"Love Island USA" has become a cultural phenomenon that many brands can no longer ignore. Ad sales were up 73% across the hit show this season, and "Love Island" has now become an integral part of summer-long marketing campaigns for brands like Poppi.
Advertisers are embracing AI for social media and retail media marketing. However, they are slower to adopt AI for influencer and CTV marketing. This is according to a Modern Retail+ Research survey of more than 100 marketing professionals in first-quarter 2026.
While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive retail media strategy around the World Cup.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.
AI-powered glasses are beginning to make an impact on one of the largest vision retailers in the country.
Measuring how often your company gets recommended by AI engines — and, subsequently, how often those recommendations lead to website visits and sales — is starting to become a bigger topic of discussion for brand executives.
As e-commerce becomes increasingly discovery-driven, brands are looking to capture demand year-round through new sales events, such as Deals For You Days. Sponsored by TikTok Shop
Every Amazon agency right now is trying to get a sense of what role AI referral traffic is playing — and will play — in driving purchases, even if they don’t have much data to go off of yet.
Dollar Shave Club has started to embrace using generative AI for ad creative, most recently for its Fourth of July campaign.
Kohl’s is “leaning heavily” into Nike as part of its new back-to-school campaign, executives shared. The investment includes a broader assortment, as well as Nike-themed tunnel-walk installations in stores.
Sam’s Club has partnered with Weight Watchers on new membership benefits, including a program that provides medical support to GLP-1 users.
Levi’s has sought to protect its red tab trademark this year by filing lawsuits against Farm Rio and the Australian brand S/Double. The lawsuits accuse the brands of using similar design elements that risk customer confusion and cause harm to the Levi’s brand.
Traditional last-touch and platform-reported models were built for a simpler era. This measurement framework systematically rewards proximity to the checkout over actual influence on the decision. Sponsored by Measured.
