Puma is diving headfirst into artificial intelligence, a few years after it launched a Roblox experience and tested out NFTs. Here's how it's using AI to power everything from a store concierge to football jerseys.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
Amazon is hitting pause on a controversial change to its advertising payment system after backlash from sellers who said the update would disrupt cash flow and billing flexibility.
The housing market, alongside the pressure of inflation, fluctuating tariff policies and other financial situations such as being crushed with hundreds of millions in debt, has resulted in bankruptcy, closures or acquisitions for many prominent home chains. Most recently, Bed Bath & Beyond Inc. announced it was acquiring The Container Store.
Travelpro, a brand long known for its durable luggage and loyal base of airline employees, is using a new marketing playbook as it tries to win over younger consumers.
Lowe’s is expanding its loyalty ecosystem to drive repeat visits and deeper customer relationships, adding kids' programs, subscriptions and viral products as consumers put off homebuying and other big-ticket purchases.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
Shoe brands, which are out billions of dollars from U.S.-imposed duties, are trying to find their footing after recent tariffs whiplash.
After seeing success with its Gen Z strategy in North America, Coach is now scaling that approach internationally.
In an interview with Modern Retail, E.l.f. Beauty’s chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand’s approach to AI implementation.
The humble e-commerce site is getting a major upgrade at Lowe’s. The company is expanding a feature that uses customer data to personalize its website and, essentially, hopes that all customers will have a personalized website by the end of 2026.
One major part of Amazon’s business was largely absent from its annual letter to shareholders: the millions of sellers who power its marketplace.
Kroger has partnered up with a fast-growing mobile app to turn what would have been food waste into an extra bit of profit.
“Peak sales event” is still a common phrase in retail, and the big calendar moments like holidays and Amazon’s Prime Day absolutely matter. But treating peaks as isolated, predictable windows is outdated. Today, demand can surge at any time. A viral TikTok, a surprise influencer drop or a flash sale on a random Tuesday in […]
Brands are jumping into viral comment threads on TikTok, Instagram and X to generate real-time engagement. Not only is this an effective tactic to gain more likes and followers, but it can also help strike creator partnerships on the fly.
Kohl’s is funneling more resources into its creator program, including through a new affiliate model, as it looks to boost revenue and raise awareness.
Two fast-growing advertising sectors — retail media and the creator economy — are increasingly becoming interlinked. Here’s how more retail media networks are incorporating creator campaigns into their offerings.
AG1’s year of retail expansion continues. Months after launching in Costco and The Vitamin Shoppe, AG1 is announcing today that it is entering Target.
After nearly going bankrupt in 2024, candy brand Behave lands on Target shelves this week. The company’s founder credits TikTok Shop as a lifeline that helped save the business.
John Shapiro, Chief Product and Technology Officer, Lightspeed Commerce From November to the start of the new year, this season marks one of the busiest times for retailers around the globe — and one they prepare for months in advance. According to the National Retail Federation, 91% of consumers plan to celebrate the winter holidays, […]
