Shapermint is on track to hit $10 million in TikTok Shop sales this year thanks to its creator network, which skews older than the typical TikTok Shop influencer. Notably, 60% of the brand's top-performing affiliate creators are over the age of 35.
Tariff refunds are great news for the corporate balance sheets of big-box retailers, and less so for consumers tightly squeezing their wallets.
Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
Everything from the rise of digital shelf labels to screenshots of pricing algorithms is fueling concerns among consumers that retailers are increasingly using customer data to engage in dynamic pricing, and it is putting more retailers like Walmart and McDonald's on the defensive.
Brian Monahan, brought on to head up Albertsons Media Collective retail media business late last July, has left the company. Business partners were informed Friday of the move.
At Shoptalk, a panel of Gen Alpha shoppers spoke candidly about what they want and don't want from the brands competing for their time, dollars and clicks.
Nest has turned its bestselling Holiday candle into the new Wonder perfume as the company grows its fine fragrance business.
Whisker is using TikTok Shop to reach younger shoppers with its viral Litter Robot demos, while holding firm on pricing and working with niche content creators.
Nike had a gloomy earnings report on Thursday, reporting year-over-year revenue declines of 4%. But, one of the few bright spots for Nike during the quarter was running, which was a welcome turnaround for the company after years of increased competition from Hoka and On.
Next week, Amazon, Target and Walmart all kick off their major fall sales, in what will be a key test of consumer demand ahead of the all-important holiday season. Here's what we're watching for.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
As DoorDash adds partners like Costco, the company is also expanding shopping features like Text DoorDash and Dasher Returns in an effort to become a one-stop marketplace.
Companies like Kroger, Giant Eagle and DoorDash outlined their philosophies on agentic AI tools at this year’s Groceryshop conference. Much of the discussion centered around how to train shoppers to naturally integrate agentic shopping into their busy routines.
Online eyewear has reached a new phase of maturity, as consumers grow more confident purchasing prescription products digitally and as retailers invest in faster fulfillment, improved fit technology and more seamless omnichannel journeys. Sponsored by Optimax Eyewear Group.
More brands are pouring marketing dollars into bite-sized episodic content and blurring the line between retail and entertainment. Here’s why the format has become so popular.
At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob’s Discount Furniture talked about what they’ve learned from working with creators.
In a sign of the agentic times, Amazon announced Tuesday at its annual UnBoxed conference that it has renamed its unified platform Amazon Ads Agent. The company also announced Full-Funnel Campaigns, which combines sponsored ads, display, video and streaming TV within a single campaign.
Children’s clothing company Hanna Andersson is making its official debut on Amazon in October, as it seeks to meet consumers’ desire for convenience.
Knix’s latest product launch, a line of underwear called Invisible Cotton, was more technically challenging to develop than its seamless nature suggests. Here’s what it took over 18 months and 31 prototypes to finally bring the product to life.
Seasonal demand may be predictable, but consumer behavior isn’t. By investing sooner and responding to evolving consumer signals, marketers can influence consideration, build momentum and capture demand before competition intensifies. Sponsored by Keen Decision Systems.
Unilever Wellbeing is betting on the continued convergence of beauty and wellness as GLP-1 drugs and AI-driven health data impact what consumers are looking for.
