January 05, 2026
2025 showed that more shoppers were eager and willing to start their shopping journeys on AI engines like ChatGPT and Perplexity. Now, 2026 will be the year that proves whether shoppers have gotten comfortable enough with the technology to click “buy” within these AI platforms.
January 05, 2026
Shopify just wrapped up its strongest year since 2021, with record sales growth, major enterprise brand wins and an OpenAI partnership positioning the company as core infrastructure for AI-driven shopping.
November 20, 2025
Ask a dozen marketers, and some will say the customer journey has, in turn, collapsed, condensed, lengthened, looped, died and been born anew. What’s not up for debate is that it has fundamentally changed. That’s what Global CMO of Assembly Bria Bryant helped unpack when we met for a morning of shopping and shop talk. […]