Black Friday is perhaps the most critical test a warehouse will face all year. Brands that oversee their own warehouses, like Beachwaver, Leatherology and Weezie, share what they've learned over the years to build a successful warehouse operation that can withstand the Black Friday madness.
Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week.
Some Amazon sellers are reducing or skipping their Black Friday and Cyber Monday promotions as tariffs and platform fees squeeze margins.
MAC Cosmetics's svp of global marketing, Emily Bromfield, shared how the brand is thinking about live shopping on platforms like Douyin, Tmall and TikTok Shop.
Dozens of brands like Tower 28 and JVN Hair have taken to social media to ask followers for forgiveness and to say "sorry." The catch: They're apologizing for their products being too good. The fake apology is the latest social media trend that brands are glomming onto.
The fragrance space is more competitive than ever, and it's a category in which holiday sales are particularly crucial. This year, fragrance brands are turning to more experiential activations and dispersing their scents in public spaces to bring customers in.
About two years ago, Sprouts Farmers Market executives got a call from "Breaking Bad" creator Vince Gilligan. What followed was an atypical, unpaid cameo in the Apple TV show "Pluribus" that Sprouts followed with a marketing campaign to promote the show on its e-commerce channels.
Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week.
Some Amazon sellers are reducing or skipping their Black Friday and Cyber Monday promotions as tariffs and platform fees squeeze margins.
Online shoppers are getting blindsided by tariff invoices from shipping carriers and U.S. customs. Logistics experts say the complicated issue of accidental bills could drag on for months.
Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail.
OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that researches products online, reads reviews and compares options according to users’ specific needs and preferences.
John Shapiro, Chief Product and Technology Officer, Lightspeed Commerce From November to the start of the new year, this season marks one of the busiest times for retailers around the globe — and one they prepare for months in advance. According to the National Retail Federation, 91% of consumers plan to celebrate the winter holidays, […]
BravoCon’s fan convention returned this year with more brand sponsorships than ever before, including Clorox, Tresemmé and Wayfair. Here’s how parent company NBCU is trying to position BravoCon as more of a shoppable moment.
Younger shoppers are cutting back on Chipotle, but spending more at Coach. As Gen Z mixes bargain shopping with luxury splurges, brands are charged with finding the middle ground.
A federal ban on hemp-derived THC-infused products that was recently passed as part of a bill to end the government shutdown has brands in the industry contemplating how best to work with lawmakers to avoid upending their business model.
About 40% of Pink Chicken’s eight-figure business comes from its own stores, which host community events and pack in colorful merchandise.
Cori Voorhees, Partner Marketing Manager, Adobe It’s a busy evening in early December, and a shopper is trying to squeeze in some quick gift buying after work. She finds a site with a gift on her list and adds it to her cart. Prompted to log in or create an account, she chooses guest checkout […]
