December 12, 2025
BNPL services are being advertised more than ever as shoppers’ holiday buying leans on flexible financing.
December 11, 2025
Shea Jensen, president of Urban Outfitters, has been tasked with turning the brand around and doing a better job of keeping up with the fast-changing interests of Gen Z. So far, numbers show the strategy is working.
November 20, 2025
Ask a dozen marketers, and some will say the customer journey has, in turn, collapsed, condensed, lengthened, looped, died and been born anew. What’s not up for debate is that it has fundamentally changed. That’s what Global CMO of Assembly Bria Bryant helped unpack when we met for a morning of shopping and shop talk. […]