Over the past six years, James Daunt has operationally flipped the U.S.'s largest bookstore chain upside down. Now in growth mode, the once-struggling retailer is a prime example of how to save one.

Tariffs

‘You want to play defense’: Amid economic pressure, brands usher in Black Friday by trimming deals

November 24, 2025

Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week.

Marketplace Briefing: Some Amazon sellers skip Black Friday deals as tariffs and platform fees bite

November 20, 2025

Some Amazon sellers are reducing or skipping their Black Friday and Cyber Monday promotions as tariffs and platform fees squeeze margins.

Other news to know

  • Brands’ AI strategies
  • This year, Guitar Center launched a chatbot to help customers find the right products and an employee training tool that simulates customer interactions.
  • Kroger has launched a weekly AI-generated insights report for brand executives, analysts or category managers to analyze their performance.
  • In partnership with OpenAI, Target has launched a new Target app within ChatGPT, allowing shoppers to ask for ideas, build multi-item baskets, shop for fresh food and check out using their Target account.
  • John Furner’s tenure as the next CEO of Walmart will at least initially be defined by how the company evolves from testing and experimenting with AI to implementing it throughout the company.
Top Stories Dec 08

Retailers want AI to tell them where to put new locations. The tech isn’t there yet

December 08, 2025

There is one area in which retailers have been underwhelmed by AI as a predictive tool. It's real estate, executives at major brokerage firms that represent some of the biggest retailers in the nation told Modern Retail.

Brands bet on ’12 days of deals’ and other limited-time drops to drum up excitement between Cyber Monday and Christmas

December 08, 2025

Borrowing from the flash sale model, the promotion du jour this holiday season appears to be "12 days of deals," or limited-time product drops designed to drum up excitement during the typically challenging sales period between Cyber Monday and mid-December.

Modern Retail Podcast: How startups get on the shelves of Whole Foods

December 06, 2025

This week, the Modern Retail Podcast discusses holiday trends like massive BNPL activity and the cranberry craze. Later on, Kelly Landrieu, who leads Whole Foods Market's Local & Emerging Accelerator Program, joins the show to discuss the challenges of entering grocery shelves.

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.

Tariffs

Cash register with a receipt with lots of dollar signs popping out of it

‘You want to play defense’: Amid economic pressure, brands usher in Black Friday by trimming deals

November 24, 2025

Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week.

Marketplace Briefing: Some Amazon sellers skip Black Friday deals as tariffs and platform fees bite

November 20, 2025

Some Amazon sellers are reducing or skipping their Black Friday and Cyber Monday promotions as tariffs and platform fees squeeze margins.

Why US shoppers are still getting hit with tariff invoices on overseas e-commerce orders

October 27, 2025

Online shoppers are getting blindsided by tariff invoices from shipping carriers and U.S. customs. Logistics experts say the complicated issue of accidental bills could drag on for months.

Podcasts

Technology

Marketplace Briefing: TikTok Shop and Whatnot notch record-breaking Black Friday-Cyber Monday sales as live shopping surges

December 04, 2025

Live-shopping platforms TikTok Shop and Whatnot reported record-breaking sales during Black Friday and Cyber Monday as online live selling drives more holiday spending.

Tractor Supply bets on OpenAI as its primary AI partner

December 04, 2025

Tractor Supply is honing in on OpenAI as its main partner for AI technology. A tech executive at Tractor Supply said he wanted to pair up with OpenAI to learn the best ways to implement AI and to create consistencies around governance and its future roadmap.

The new consumer journey, according to the CMO of Assembly

November 20, 2025

Ask a dozen marketers, and some will say the customer journey has, in turn, collapsed, condensed, lengthened, looped, died and been born anew. What’s not up for debate is that it has fundamentally changed. That’s what Global CMO of Assembly Bria Bryant helped unpack when we met for a morning of shopping and shop talk.  […]

Marketing

A mobile phone with a bunch of push notifications like "Shop our Black Friday sale!" and "Cyber Monday sale extended!"

Brands Briefing: Changing Cyber Week patterns and drawn-out sales force brands to shift strategies 

December 02, 2025

Consumers are demanding value, which only made it more crucial that brands got the lead-up to Black Friday and Cyber Monday right this year. Brands like Brooklinen, Tecovas and Made In adopted slightly different strategies to ensure they made their value proposition clear to customers in the weeks and months leading up to Cyber Week.

‘Unwrap the chaos’: Carter’s new CMO pushes for more emotional, relatable marketing

December 01, 2025

Carter’s CMO Sarah Crockett joined the company in the summer of 2025 with a goal of doing more realistic, relevant storytelling around childhood and parenting. In an interview with Modern Retail, she shared more about her approach.

MAC Cosmetics maps out its holiday live-shopping push

November 28, 2025

MAC Cosmetics’s svp of global marketing, Emily Bromfield, shared how the brand is thinking about live shopping on platforms like Douyin, Tmall and TikTok Shop.

Operations

Luxury resale is angling to be the big winner of this year’s secondhand gift boom

December 03, 2025

Luxury resale is having a moment this holiday season as it benefits from people looking for value and a growing acceptance of pre-owned items as gifts.

From UGC to R&D: POV Beauty’s Ani Hadjinian on leveraging community for every product launch

December 03, 2025

POV Beauty CEO Ani Hadjinian breaks down how creator intuition, community feedback and social commerce are reshaping beauty’s growth playbook.