Eager NeeDoh collectors are flocking to resale sites as the toy goes viral. The stretchy toys, like Pop Mart's Labubus, are selling for a pretty penny on eBay and StockX, with some of them going for a premium of more than 400%.

Tariffs

Why tariff refunds won’t necessarily go back to consumers

April 29, 2026

Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers -- even if shoppers think otherwise.

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Other news to know

  • Amazon sellers’ new struggles
  • Amazon hit pause on a controversial change to its advertising payment system after backlash from sellers who said the update would strain their finances.
  • Amazon merchants are bracing for more cash flow troubles and margin pressure this year, thanks to a bevy of new fees and policy changes. 
  • One major part of Amazon’s business was largely absent from CEO Andy Jassy’s annual shareholder letter this year: the millions of sellers who power the company’s marketplace.
Top Stories May 16

Starbucks pushes into health and wellness with new collaborations

May 14, 2026

Starbucks' new collaborations include the debut of a limited-edition weighted vest and a fitness challenge.

Marketplace Briefing: Why Amazon discontinued its AI-powered Rufus chatbot for Alexa shopping agent

May 14, 2026

Amazon replaced its Rufus chatbot with a new AI assistant called Alexa for Shopping this week as AI search becomes a bigger part of its online store.

Unpacked: What Maryland’s dynamic pricing ban says about the electronic shelf label debate

May 14, 2026

Maryland passed the first U.S. law banning data-driven price hikes on groceries, but it stops short of restricting electronic shelf labels or frequent price changes.

Modern Retail+ Research: Marketers’ AI use rises, but tech skills stall

May 14, 2026

Modern Retail’s survey — which has been conducted annually since 2022 — found that marketers’ adoption of AI technology has risen significantly. In 2022, 44% of brand and agency pros said their companies were investing in AI technology. That percentage rose to 57% in 2023 and 71% in 2024, before hitting 86% in 2025.

Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up

May 13, 2026

Heineken, while not an official World Cup sponsor, is getting in on the hype with limited-edition packs, watch parties and television ads.

Tariffs

Why tariff refunds won’t necessarily go back to consumers

April 29, 2026

Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Why Dame is refunding $10,000 in tariff surcharges to customers

March 03, 2026

Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.

Podcasts

Technology

Hims & Hers to launch an AI agent focused on the weight-loss journey amid strategic shifts related to GLP-1s

May 12, 2026

During its first-quarter earnings call on Monday, Hims & Hers brought on its chief technology officer, Mo Elshenawy, to talk up the company’s AI investments. The company said it would “soon” launch an AI companion designed to support Hims & Hers users along their weight-loss journey, as it sees continued interest in GLP-1 usage.

OpenAI makes it easier to run shopping ads in ChatGPT

May 12, 2026

OpenAI is automating product ads for e-commerce brands, tapping existing catalog infrastructure.

Retail media’s next frontier is in-store

May 13, 2026

Now that retail media is a foundational channel, brands are seeking value beyond established digital inventory. They’re looking for new environments that offer stronger visibility and incremental reach. Physical stores are where shopper attention, product discovery and purchase converge in real time —  research shows that 84% of sales occur in physical stores, 75% of […]

Marketing

Brands Briefing: Aerie drew thousands of applicants for its creator program with a key rule: no AI

May 12, 2026

No AI? No problem. Aerie’s new nano-creator program bans the use of artificial intelligence — and people are lining up to participate.

Here comes the brand: Inside the business of influencer weddings

May 12, 2026

For brands, influencer weddings are becoming lucrative marketing opportunities and a chance to tap into some of social media’s most highly engaged content.

Why Target killed its creator program, launched 2 new ones

May 12, 2026

Target recently launched two new creator programs, Club Target and Target Ambassadors. They’re designed to cater to both everyday micro and nanoinfluencers as well as full-time content creators.

Operations

Amazon offers non-sellers more of its supply chain services

May 11, 2026

Last week, Amazon announced the launch of Amazon Supply Chain Services, a streamlined portal where companies — even non-Amazon sellers — can access all of its supply chain services. Here’s what it means for the logistics world.

Man with tattoos on arms in tan apron holding a cast iron pan filled with food

Made In uses its cast iron launch to land in Williams-Sonoma

May 11, 2026

Startup Made In is trying to carve out its defensive moat in the cookware space by focusing on what it calls “professional-grade cookware.” This year, the company has entered one of the most formidable categories for cookware: cast iron. And it used the launch to add a new wholesale partner.

Unpacked: How loyalty programs power lifecycle marketing strategies

April 16, 2026

This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer earned through rewards alone; it’s built through relevance, transparency and sustained commitment to understanding customers over time.  Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition — and AI’s acceleration of the buying process are making traditional […]