As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
Sections
Explore
Digiday Media
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers -- even if shoppers think otherwise.
The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.
Made-to-order rug brand Ernesta and pet-tracker startup Tractive are trying to boost their customer bases at a time of larger macroeconomic uncertainty. At the Lead Summit in New York City, both brands spoke about how they crafted their marketing playbooks and balance paid and organic marketing.
New fuel surcharges are forcing brands to get creative by comparing more carriers for shipments.
Modern Retail+ Research's fifth annual report analyzes the state of ad-supported streaming and the challenges streaming companies pose to marketers.
Two-year-old brand Nocturnal Skincare created its recent spring campaign on a $100 budget. Thanks to the DIY approach, the brand was able to save on creatives to invest in other areas of the business.
Last week, retail giants including Home Depot, Walmart, Target, TJX and Urban Outfitters, Inc. reported their quarterly earnings. And there were a surprising number of bright spots considering the inflationary pressure both retailers and consumers have faced over the past year.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.
The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Eager NeeDoh collectors are flocking to resale sites as the toy goes viral. The stretchy toys, like Pop Mart’s Labubus, are selling for a pretty penny on eBay and StockX, with some of them going for a premium of more than 400%.
Amazon replaced its Rufus chatbot with a new AI assistant called Alexa for Shopping this week as AI search becomes a bigger part of its online store.
As consumers’ shopping habits evolve, retail is shifting from traditional search-and-scroll e-commerce to a new model that revolves around discovery. Sitting at the center of that transformation is TikTok Shop, which represents a new retail model centered on community, trust and entertainment-driven discovery. Shopping happens natively and naturally, as TikTok Shop guides users from inspiration […]
Shein’s purported acquisition of Everlane isn’t its first attempt to boost its brand credibility. In recent years, it struck a partnership with Forever 21, acquired the U.K. brand Missguided and launched a third-party marketplace. But it’s still unclear how all of these efforts will live together.
Harry’s, best known for its razors, is turning to limited-edition body washes to resonate with a younger consumer.
FlutterHabit turned its private Facebook group into a testing ground for products, marketing and customer feedback.
Higher fuel prices due to the war with Iran are putting pressure on Walmart’s customers and supply chain, and could lead to higher prices on the shelf.
Recent earnings reports and third-party data sets show increased adoption of BNPL services, especially among middle-income households.
This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer earned through rewards alone; it’s built through relevance, transparency and sustained commitment to understanding customers over time. Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition — and AI’s acceleration of the buying process are making traditional […]
