TikTok Shop’s once-ultracheap prices are rising as subsidies fade, tariffs climb and major brands join the platform, driving average unit costs sharply higher across multiple categories.
Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week.
Some Amazon sellers are reducing or skipping their Black Friday and Cyber Monday promotions as tariffs and platform fees squeeze margins.
Guitar Center CEO Gabe Dalporto says that "AI is really permeating everything we do right now." In an interview with Modern Retail, he explained how Guitar Center came up with two AI tools it has rolled out this year, called Pitch Practice and Rig Advisor.
Amazon is ramping up its crackdown on counterfeits, using a team of ex-prosecutors, brand partnerships and AI tools to investigate fraud and seize fake goods.
IRL Ventures is mounting a turnaround of leather footwear brand Nisolo as its first majority stakeholder investment.
Carter's CMO Sarah Crockett joined the company in the summer of 2025 with a goal of doing more realistic, relevant storytelling around childhood and parenting. In an interview with Modern Retail, she shared more about her approach.
Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week.
Some Amazon sellers are reducing or skipping their Black Friday and Cyber Monday promotions as tariffs and platform fees squeeze margins.
Online shoppers are getting blindsided by tariff invoices from shipping carriers and U.S. customs. Logistics experts say the complicated issue of accidental bills could drag on for months.
Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail.
OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that researches products online, reads reviews and compares options according to users’ specific needs and preferences.
Ask a dozen marketers, and some will say the customer journey has, in turn, collapsed, condensed, lengthened, looped, died and been born anew. What’s not up for debate is that it has fundamentally changed. That’s what Global CMO of Assembly Bria Bryant helped unpack when we met for a morning of shopping and shop talk. […]
Consumers are demanding value, which only made it more crucial that brands got the lead-up to Black Friday and Cyber Monday right this year. Brands like Brooklinen, Tecovas and Made In adopted slightly different strategies to ensure they made their value proposition clear to customers in the weeks and months leading up to Cyber Week.
MAC Cosmetics’s svp of global marketing, Emily Bromfield, shared how the brand is thinking about live shopping on platforms like Douyin, Tmall and TikTok Shop.
Dozens of brands like Tower 28 and JVN Hair have taken to social media to ask followers for forgiveness and to say “sorry.” The catch: They’re apologizing for their products being too good. The fake apology is the latest social media trend that brands are glomming onto.
Black Friday is perhaps the most critical test a warehouse will face all year. Brands that oversee their own warehouses, like Beachwaver, Leatherology and Weezie, share what they’ve learned over the years to build a successful warehouse operation that can withstand the Black Friday madness.
A federal ban on hemp-derived THC-infused products that was recently passed as part of a bill to end the government shutdown has brands in the industry contemplating how best to work with lawmakers to avoid upending their business model.
Many retailers are turning to AI in customer experience (CX) solutions to automate service, facilitate transactions and drive revenue. However, most are still falling behind when it comes to harnessing the full potential of AI. For instance, the telephone remains a preferred channel for many consumers, yet impersonal automation and long hold times continue to […]
