Brands are raising free shipping thresholds, adding new delivery fees and testing paid shipping options as higher fuel costs push up the price of moving goods across supply chains.

Tariffs

Marketplace Briefing: Online merchants welcome Trump customs crackdown amid wave of tariff evasion pitches

June 11, 2026

Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.

The slow trickle-down of tariff refunds

June 01, 2026

The U.S. government has received about half as many refund requests for around the $166 billion it recouped in now-illegal tariff duties.

Other news to know

  • Amazon sellers’ new struggles
  • Amazon hit pause on a controversial change to its advertising payment system after backlash from sellers who said the update would strain their finances.
  • Amazon merchants are bracing for more cash flow troubles and margin pressure this year, thanks to a bevy of new fees and policy changes. 
  • One major part of Amazon’s business was largely absent from CEO Andy Jassy’s annual shareholder letter this year: the millions of sellers who power the company’s marketplace.
Top Stories Jun 16

Why more better-for-you brands are leading with taste over health claims

June 16, 2026

Better-for-you brands are prioritizing taste and fun packaging to attract more customers while still offering healthier food options.

AI forces retailers, brands to rethink their product pages

June 16, 2026

Leaders across e-commerce are transforming how they approach designing product pages to be more discoverable to AI agents like ChatGPT, Claude and Gemini.

How Omaha Steaks shrunk its average delivery time to less than a day and a half

June 15, 2026

Omaha Steaks has invested in at least five new fulfillment centers and expanded its partnership with UPS's Roadie.

Amazon sellers are feeling better about Prime Day, but they’re still watching margins

June 15, 2026

Amazon sellers are heading into this year's Prime Day with more confidence than they had a year ago, even as higher costs continue to pressure margins.

Utah and Idaho have become key growth markets for Target, Kroger

June 15, 2026

As a result of rapid population and housing growth in Utah and Idaho, major retail chains are opening new stores in the region, in cities they once may have glanced over.

Crocs CMO Carly Gomez is all about Labubu dolls, fashion Substacks and a drawer full of socks

June 15, 2026

In the latest installment of "What's in Your Cart," the CMO of Crocs, Carly Gomez, shares her personal shopping habits with Modern Retail.

Why the World Cup is a make or break moment for retail this summer

June 13, 2026

On this week's Modern Retail Podcast, senior reporter Gabriela Barkho is joined by executive editor Anna Hensel to talk all things World Cup marketing.

Tariffs

Marketplace Briefing: Online merchants welcome Trump customs crackdown amid wave of tariff evasion pitches

June 11, 2026

Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.

Why tariff refunds won’t necessarily go back to consumers

April 29, 2026

Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Podcasts

Technology

Walmart is training store-level employees to use AI

June 11, 2026

Walmart executives are training associates to use AI widely throughout the organization. For example, store managers can create digital dashboards for scheduling, or merchandising associates can turn dense text into useful graphics.

The World Cup is a big chance for retail media to prove itself to advertisers

June 10, 2026

The entire retail media industry, from retail media networks to agencies and tech platforms, is showing up in full force to promote brands during the World Cup and prove the effectiveness of the sector.

Retail marketers are at a crossroads — here’s how they can adapt

June 01, 2026

Justin Jefferson, vp, strategy and insight, Keen Decision Systems Retail marketers are navigating a marketing landscape defined by consolidation and heightened accountability. As retail media networks evolve beyond the initial gold rush, advertisers’ focus has shifted from merely having a presence to proving performance.  Likewise, with ad budgets under intense scrutiny, marketing success now requires […]

Marketing

The men’s grooming opportunity at the World Cup

June 11, 2026

The quadrennial men’s World Cup is one of the biggest sporting events in the world, giving global soccer players and fans a once-in-a-lifetime chance to see their team take home the prize. And with billions of viewers tuning in from around the world, it is also a rare opportunity for brands to capitalize on the frenzy. Four years after Qatar, that now includes grooming brands looking to use the power of soccer to reach the evolving male beauty consumer base.

Brands are turning to football nostalgia ahead of the World Cup

June 10, 2026

As the 2026 World Cup arrives in North America, brands including Lotto, Ksubi, Nike and Adidas are using old kits, archive sneakers, national colors and fan dressing to tap into football nostalgia.

Brands Briefing: Nike looks to build a football universe ahead of the World Cup

June 09, 2026

As part of its larger “Sport Offense,” Nike is creating what it calls “a universe of football” in the lead-up to the FIFA World Cup.

Operations

Open-box marketplace Rebel is now selling better-for-you snacks

June 12, 2026

Open-box marketplace Rebel, which raised a $25 million Series B last November, is now getting into the snacks category. The new section launched with better-for-you, shelf-stable brands like MadeGood, Purely Elizabeth, Chomps and Annie’s, at discounts of 12-70%.

Scenes from Walmart’s annual Associates Week and shareholder meeting

June 11, 2026

Walmart is on a mission to prove that it has the latest, greatest and trendiest assortment, and that it can get it to you faster than anyone else. Last week, reporter Mitchell Parton flew down to the retailer’s hometown of Bentonville, Arkansas for Associates Week, its annual shareholder meeting and event where it brings in thousands of employees from around the world. Here’s what he found.

Unpacked: How loyalty programs power lifecycle marketing strategies

April 16, 2026

This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer earned through rewards alone; it’s built through relevance, transparency and sustained commitment to understanding customers over time.  Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition — and AI’s acceleration of the buying process are making traditional […]