The application of artificial intelligence as a customer-facing element of physical stores is far from one-size-fits-all. AI use cases for in-store shopping, in discovery, research and checkout, still vary as brands are trying to figure out what consumers want from AI.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
Google says its AI-powered ad tools are delivering measurable results for some brands as the world's largest seller of ads experiments with new ad formats, shopping integrations and AI-powered tools.
The merger between McCormick and the food division of Unilever highlights the never-ending demand for condiments and spices among Americans. Despite consolidation, the category is expected to continue seeing innovation from the food startup and private label players.
In the latest installment of "What's in Your Cart," The RealReal's Chief Merchandising Officer, Samantha McCandless, shares her personal shopping habits with Modern Retail, including her resale shopping strategy.
CPG brands are increasingly using limited-edition flavors and scents (LTOs) to drive sales and attract new customers. On this week's episode of the Modern Retail Podcast, Dude Wipes talks about how seasonal LTOs have become a big sales driver for them.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
Shoe brands, which are out billions of dollars from U.S.-imposed duties, are trying to find their footing after recent tariffs whiplash.
After seeing success with its Gen Z strategy in North America, Coach is now scaling that approach internationally.
In an interview with Modern Retail, E.l.f. Beauty’s chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand’s approach to AI implementation.
The humble e-commerce site is getting a major upgrade at Lowe’s. The company is expanding a feature that uses customer data to personalize its website and, essentially, hopes that all customers will have a personalized website by the end of 2026.
At this year’s Shoptalk Spring, it wasn’t enough for brands and retailers to talk about the ways that they think they will use AI. Now, the pressure is on for everyone to prove how they are using AI to increase output and drive sales.
Aldi is the latest grocer to turn to Instacart to do the heavy lifting on its e-commerce website. Aldi U.S. just launched a new website and app powered by Instacart’s white-label e-commerce and fulfillment platform, Storefront Pro.
Justin Jefferson, vp of strategy and insights, Keen Decision Systems The honeymoon phase of retail media is over. After years of explosive, low-hanging-fruit growth, the channel has reached a high-stakes maturity. With retail media now commanding 22% of total media budgets, the pressure to deliver more than a decent ROAS has reached a breaking point. […]
With so many fake products going around on social media on April Fools’ Day, some brands are trying to stand out with real product releases and giveaways.
For its new Malibu Pink spirit, rum brand Malibu tapped creator Sabrina Brier and fashion brand LoveShackFancy for a “get ready with me”-style campaign.
Homeownership is getting less and less achievable by the year, especially for young people, leading home furniture and decor brands to change their marketing strategies.
Canadian furniture brand Cozey is cozying up to more U.S. shoppers in its quest for global growth.
Amazon will impose a 3.5% fuel and logistics surcharge on merchants’ fulfillment fees beginning April 17, as rising fuel costs tied to conflict in the Middle East pressure supply chains.
Selling across platforms is no longer optional, but it’s easy for brands and retailers to find themselves expanding into new channels the wrong way: They add TikTok Shop too early. They duplicate teams and tools. They watch performance fragment instead of grow. To be successful, brands have to do more than simply go multichannel. They […]
