After years of retooling their businesses for SEO, brand and retail leaders say they're getting ready for a new frontier: GEO.

Tariffs

‘It’s too risky’: Tariffs are causing brands to back away from the US and expand abroad instead

September 17, 2025

Brands that have historically bet on the U.S. market are now deploying resources elsewhere because tariffs are tanking their bottom lines.

Tariffs are driving up factory costs for ‘Made in USA’ brands

September 11, 2025

Tariffs meant to strengthen U.S. manufacturing are -- paradoxically -- making factory expansions harder to finance.

Other news to know

  • Kirkland’s Home will convert roughly 250-275 of its stores into Bed Bath & Beyond Home locations over two years, close about 25 by January, and expand into wholesale, per Retail Dive.
  • Gap CEO Richard Dickson sent a memo after Charlie Kirk’s assassination, urging employees to “share opinions in constructive, not divisive ways” and expanding internal forums for open dialogue, Bloomberg reported.
  • Petco, which plans to close 25 U.S. stores in 2025 (matching 2024 closures), has shuttered at least 10 already this year, shrinking its footprint amid a broader “transformation” strategy, according to Fast Company.
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Kirkland's retail footprint
Top Stories Sep 19

Walmart faced a roughly $400 million surprise expense last quarter

September 19, 2025

During its fiscal second-quarter earnings, Walmart reported an unexpected claims expense that was roughly $400 million higher than it had anticipated, according to financial documents published by the retailer.

Marketplace Briefing: Why Amazon is extending its logistics muscle to competitors like Shein and Walmart

September 18, 2025

At its annual Accelerate conference, Amazon announced that its third-party logistics service will expand to handle orders for Walmart, Shein and Shopify — companies that are, on paper, among Amazon’s most formidable competitors.

How Tin Can’s modern landline became a viral hit by embracing nostalgia in its branding

September 18, 2025

By embracing nostalgia in its marketing and product, Tin Can -- a startup that has developed a modern landline -- has become a viral hit less than a year after launching.

Amazon to end commingling program after years of complaints from brands and sellers

September 17, 2025

Amazon revealed at its annual Accelerate seller conference in Seattle that it is shutting down its long-running “commingling” program — a move that drew louder applause from sellers than any other update of the morning.

Tariffs

‘It’s too risky’: Tariffs are causing brands to back away from the US and expand abroad instead

September 17, 2025

Brands that have historically bet on the U.S. market are now deploying resources elsewhere because tariffs are tanking their bottom lines.

Bright yellow "customs" sign on an orange background.

Brands and artisans are left in a lurch after international carriers stop shipments to the US

September 10, 2025

Small business owners have scrambled to find a way forward after postal services around the world halted shipments to the U.S. over the rollback of de minimis.

Furniture startup Sabai’s sales are up 30% as it plays up affordability and sustainability

September 04, 2025

Six-year-old furniture brand Sabai says its sales are up 30% year-to-date. The company says its growth has been fueled by emphasizing its natural materials and North Carolina manufacturing story to differentiate itself as imports get more expensive.

Podcasts

Limited Series
The Modern Retail Vanguard

In our annual series, the Modern Retail Vanguard, we’re highlighting 15 people who exemplify the skills needed to succeed in today’s retail environment across three categories: operations, marketing and technology. These are the people who, behind the scenes, helped companies grow amid an uncertain retail environment.

Technology

Why ThredUp’s CEO thinks its investments in AI have been ‘underhyped’

September 18, 2025

At Wells Fargo’s annual consumer conference, ThredUp co-founder and CEO James Reinhart explained why AI tools have been some of the company’s most powerful investments to date.

Big-name brands like Crocs and Pacsun are powering TikTok Shop’s livestream bet — but US shoppers still favor short videos

September 15, 2025

TikTok Shop is drawing big brands like PacSun and Crocs and growing U.S. sales 120% year-over-year, but livestream shopping — despite increased investment and adoption — still lags behind short, pre-recorded videos.

How retailers can balance shopper privacy in a data-driven world

August 26, 2025

Tony D’Onofrio, president, Sensormatic Solutions Data’s role in retail has grown exponentially over the past decade. As technologies to automate data collection, refine analysis and enhance accuracy have become more accessible, retailers have leaned into the potential of connected systems. Now, they are able to turn store operations into opportunities for collecting detailed consumer datasets […]

Marketing

Best Buy will allow advertisers to ‘take over’ the in-store shopping experience

September 16, 2025

Beginning next year, Best Buy will offer “takeover packages” to allow advertisers to appear throughout the in-store shopping experience.

Conveyor belt featuring aluminum cans and glass bottles

Brands Briefing: Laundry-care brands bet on specialty detergents as their next big growth driver

September 16, 2025

Companies in the laundry space see “riches in the niches” and are betting on specialty detergents for growth as shoppers seek more powerful odor-eliminating and fabric-preserving care.

Measurement is the word defining retail media right now

September 16, 2025

Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses.

Operations

Why Barnes & Noble is buying indie chains like Books Inc. and Tattered Cover

September 16, 2025

Barnes & Noble, once maligned as the big-box retailer that nearly killed the independent bookstore, is now fashioning itself as their savior.

Canadian luggage brand Monos is opening its first stores in the US

September 12, 2025

Monos, a Canadian luggage brand that did $150 million in sales last year, is opening five stores in the U.S. by the end of 2025.

How retailers are leaving money on the table by treating CX as a cost center

July 16, 2025

Jodi Cerretani, vp of marketing, Gladly For decades, customer experience has been managed as a cost center — a department to streamline, staff leanly and scale as efficiently as possible. But that framing is costing retailers more than they may realize. In an environment where acquisition costs are rising and loyalty is fragile, brands that […]