Frida Baby faces backlash over the use of sexual innuendos in marketing
Consumers are calling to boycott the baby products brand Frida Baby over its use of sexual innuendos in marketing, including references to "threesomes."
Consumers are calling to boycott the baby products brand Frida Baby over its use of sexual innuendos in marketing, including references to "threesomes."
As brands plan for 2026, they are determined to not have their growth initiatives upended by another year of macroeconomic uncertainty.
Many founders had to completely upend their business models in 2025 due to tariffs, resorting to production delays, raising prices and putting off hiring to save their businesses.
Dutch Bros is on a tear, with revenue growing nearly 30% over last year. Now, it aims to have 2,029 locations by 2029, with about 181 stores on deck to open this year.
In the run-up to Valentine's Day, companies including UrbanStems and Quince have added wine to their assortments. They say it's driving higher attachment rates compared to other potential add-ons.
Shopify is forecasting another quarter of strong growth as it tries to position itself as a leader in emerging AI shopping tools.
Expectations are high for Kroger's new CEO, Greg Foran, considering his reputation in the industry and previous track record at Walmart.
Many founders had to completely upend their business models in 2025 due to tariffs, resorting to production delays, raising prices and putting off hiring to save their businesses.
This year, tariffs kicked in at their highest rate since the Great Depression, completely upending the retail industry. In turn, Modern Retail rounded up the biggest winners and losers of all the changes in tariff policy this year.
Secondhand gifts are shedding their stigma this holiday season as shoppers, squeezed by tariffs and inflation, turn to thrift stores and resale platforms for thoughtful, lower-cost presents.
The quick rise of artificial intelligence-powered tools has reshaped retailers’ process of selecting technology partners for anything from marketing to supply chain to merchandising.
TikTok’s new U.S. owners have gotten off to a rocky start, drawing scrutiny from brands.
Cori Voorhees, partner marketing manager, Adobe For merchants, the holiday shopping season brings both opportunity and pressure. Shoppers go online with long gift lists and little patience, making even small checkout barriers a risk to conversion. That’s why many merchants have begun introducing quick, low-lift improvements that can be made even as consumer traffic peaks. […]
As generative AI reshapes product discovery, Borghese and RoC outline how they are rebuilding PDPs, content and search strategy to maintain visibility.
Amina Pasha, chief marketing officer at Thrive Market, believes building trust is the most important way brands can differentiate themselves as algorithms fragment the customer journey and AI reshapes discovery.
Manscaped, a 10-year-old startup known for below-the-belt grooming tools, ran its first-ever Super Bowl ad on Sunday. It comes at an important inflection point for the brand.
Katia Unlu, the chief commercial officer at the bedding brand Boll & Branch, broke down how the DTC brand uses generative AI tools like Gemini and ChatGPT for daily tasks at Digiday Media’s recent AI Marketing Strategies event.
Chubbies, a men’s apparel brand known for its patterned shorts, is looking to make a splash with its new women’s swimwear brand, Cheekies.
Discover why retailers are adopting a unified incentives marketing strategy to cut discounting, strengthen loyalty and drive long-term growth.