Lowe’s is expanding its loyalty ecosystem to drive repeat visits and deeper customer relationships, adding kids' programs, subscriptions and viral products as consumers put off homebuying and other big-ticket purchases.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
Brands are jumping into viral comment threads on TikTok, Instagram and X to generate real-time engagement. Not only is this an effective tactic to gain more likes and followers, but it can also help strike creator partnerships on the fly.
AG1's year of retail expansion continues. Months after launching in Costco and The Vitamin Shoppe, AG1 is announcing today that it is entering Target.
Two fast-growing advertising sectors -- retail media and the creator economy -- are increasingly becoming interlinked. Here's how more retail media networks are incorporating creator campaigns into their offerings.
Kohl's is funneling more resources into its creator program, including through a new affiliate model, as it looks to boost revenue and raise awareness.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
Shoe brands, which are out billions of dollars from U.S.-imposed duties, are trying to find their footing after recent tariffs whiplash.
After seeing success with its Gen Z strategy in North America, Coach is now scaling that approach internationally.
In an interview with Modern Retail, E.l.f. Beauty’s chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand’s approach to AI implementation.
The humble e-commerce site is getting a major upgrade at Lowe’s. The company is expanding a feature that uses customer data to personalize its website and, essentially, hopes that all customers will have a personalized website by the end of 2026.
One major part of Amazon’s business was largely absent from its annual letter to shareholders: the millions of sellers who power its marketplace.
Kroger has partnered up with a fast-growing mobile app to turn what would have been food waste into an extra bit of profit.
John Shapiro, Chief Product and Technology Officer, Lightspeed Commerce From November to the start of the new year, this season marks one of the busiest times for retailers around the globe — and one they prepare for months in advance. According to the National Retail Federation, 91% of consumers plan to celebrate the winter holidays, […]
Travelpro, a brand long known for its durable luggage and loyal base of airline employees, is using a new marketing playbook as it tries to win over younger consumers.
Brands are chasing Coachella audiences beyond festival gates with roadside pop-ups and festival-themed collabs.
On Wednesday, Ipsy announced a new partnership with the WNBA as the official beauty partner of the Las Vegas Aces. The news comes as sponsorship and marketing investments in women’s sports continue to rise.
After nearly going bankrupt in 2024, candy brand Behave lands on Target shelves this week. The company’s founder credits TikTok Shop as a lifeline that helped save the business.
Some sellers are calling for a one-day boycott of the company’s advertising platform next week, urging merchants to turn off their ads on April 15 to protest a new payment policy they say will strain their cash flow.
Cori Voorhees, partner marketing manager, Adobe The start of a new year often brings a shift in focus for merchants. As the urgency of peak shopping season fades, teams turn their attention to how their systems and technology performed. It’s a moment to look beyond seasonal results and examine the infrastructure that supported them. Payments […]
