As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.
Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week.
Some Amazon sellers are reducing or skipping their Black Friday and Cyber Monday promotions as tariffs and platform fees squeeze margins.
Live-shopping platforms TikTok Shop and Whatnot reported record-breaking sales during Black Friday and Cyber Monday as online live selling drives more holiday spending.
As more people use ChatGPT to do their holiday shopping, big companies like Ulta, Adidas and Best Buy seemed to dominate mentions in Black Friday shopping queries, according to data from Profound.
Tractor Supply is honing in on OpenAI as its main partner for AI technology. A tech executive at Tractor Supply said he wanted to pair up with OpenAI to learn the best ways to implement AI and to create consistencies around governance and its future roadmap.
Luxury resale is having a moment this holiday season as it benefits from people looking for value and a growing acceptance of pre-owned items as gifts.
Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week.
Some Amazon sellers are reducing or skipping their Black Friday and Cyber Monday promotions as tariffs and platform fees squeeze margins.
Online shoppers are getting blindsided by tariff invoices from shipping carriers and U.S. customs. Logistics experts say the complicated issue of accidental bills could drag on for months.
Guitar Center CEO Gabe Dalporto says that “AI is really permeating everything we do right now.” In an interview with Modern Retail, he explained how Guitar Center came up with two AI tools it has rolled out this year, called Pitch Practice and Rig Advisor.
Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail.
While personalization is something customers increasingly ask for, they also are wary of anything verging on creepy. Real-time location data doesn’t rely on who a shopper is but where they are. It’s a foundational signal for effectively engaging consumers and driving sales — and it can be used at every touchpoint. Timely location-based messages boost […]
Consumers are demanding value, which only made it more crucial that brands got the lead-up to Black Friday and Cyber Monday right this year. Brands like Brooklinen, Tecovas and Made In adopted slightly different strategies to ensure they made their value proposition clear to customers in the weeks and months leading up to Cyber Week.
Carter’s CMO Sarah Crockett joined the company in the summer of 2025 with a goal of doing more realistic, relevant storytelling around childhood and parenting. In an interview with Modern Retail, she shared more about her approach.
MAC Cosmetics’s svp of global marketing, Emily Bromfield, shared how the brand is thinking about live shopping on platforms like Douyin, Tmall and TikTok Shop.
POV Beauty CEO Ani Hadjinian breaks down how creator intuition, community feedback and social commerce are reshaping beauty’s growth playbook.
TikTok Shop’s once-ultracheap prices are rising as subsidies fade, tariffs climb and major brands join the platform, driving average unit costs sharply higher across multiple categories.
John Shapiro, Chief Product and Technology Officer, Lightspeed Commerce Competing for consumer dollars has never been tougher. Today’s shoppers still care about price and quality — but they’re also asking who made the product, where it came from and whether it aligns with their values. This shift toward intentional purchasing, or “valuespending,” is changing the […]
