Many founders had to completely upend their business models in 2025 due to tariffs, resorting to production delays, raising prices and putting off hiring to save their businesses.

Tariffs

‘Quitting wasn’t an option’: How tariffs took an emotional and financial toll on founders in 2025

December 30, 2025

Many founders had to completely upend their business models in 2025 due to tariffs, resorting to production delays, raising prices and putting off hiring to save their businesses.

The winners and losers of tariffs

December 29, 2025

This year, tariffs kicked in at their highest rate since the Great Depression, completely upending the retail industry. In turn, Modern Retail rounded up the biggest winners and losers of all the changes in tariff policy this year.

Other news to know

  • Brands’ AI strategies
  • This year, Guitar Center launched a chatbot to help customers find the right products and an employee training tool that simulates customer interactions.
  • Kroger has launched a weekly AI-generated insights report for brand executives, analysts or category managers to analyze their performance.
  • In partnership with OpenAI, Target has launched a new Target app within ChatGPT, allowing shoppers to ask for ideas, build multi-item baskets, shop for fresh food and check out using their Target account.
  • John Furner’s tenure as the next CEO of Walmart will at least initially be defined by how the company evolves from testing and experimenting with AI to implementing it throughout the company.
Top Stories Dec 30

The revenge of the ’90s mall brand

December 30, 2025

Brands known for their heyday in the ‘90s, like Gap and Victoria's Secret, have used 2025 to mount turnaround plans. But staging a successful comeback after years of a battered reputation takes more than a few quarters of growth.

The winners and losers of tariffs

December 29, 2025

This year, tariffs kicked in at their highest rate since the Great Depression, completely upending the retail industry. In turn, Modern Retail rounded up the biggest winners and losers of all the changes in tariff policy this year.

How brands shifted marketing and media strategies through the year of tariffs

December 29, 2025

Marketers share how they navigated the maze of tariffs and regulatory changes this year.

In memoriam: Brands we lost in 2025

December 26, 2025

Modern Retail staff rounded up some of the most notable brand names we lost in 2025, like Joann and Rite Aid. These included brands we lost due to reorganizations, bankruptcies or quiet closures.

Tariffs

The year of Thriftmas: Why secondhand gifts could finally go mainstream this holiday season

December 16, 2025

Secondhand gifts are shedding their stigma this holiday season as shoppers, squeezed by tariffs and inflation, turn to thrift stores and resale platforms for thoughtful, lower-cost presents.

Cash register with a receipt with lots of dollar signs popping out of it

‘You want to play defense’: Amid economic pressure, brands usher in Black Friday by trimming deals

November 24, 2025

Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week.

Marketplace Briefing: Some Amazon sellers skip Black Friday deals as tariffs and platform fees bite

November 20, 2025

Some Amazon sellers are reducing or skipping their Black Friday and Cyber Monday promotions as tariffs and platform fees squeeze margins.

Podcasts

Technology

Rows of shows next to a mural in a footwear store.

The Athlete’s Foot launches US e-commerce site in quest to build a more unified brand

December 23, 2025

The Athlete’s Foot, a 54-year-old specialty footwear retailer, is launching a U.S. e-commerce site after discontinuing it roughly six years ago.

Marketplace Briefing: How Amazon sellers are rethinking SEO for AI search

December 18, 2025

Amazon sellers are experimenting with new ways to optimize product listings for the AI chatbot Rufus, adding more conversational language and product details despite limited guidance from Amazon on how the tool ranks products.

Inside Saatva’s measurement approach linking TV ads to in-store sales

October 30, 2025

Nora Eisner, senior research data scientist, Tatari For most retailers, measuring the success of an ad is as simple as waiting to see if it drives someone to visit a website. But what about getting shoppers to go to a brick-and-mortar store? Yes, in-store sales are still very much a thing in 2025. In fact, […]

Marketing

TV screen on a green and white background. A banner wraps around the TV that says "this ad brought to you by AI"

The Modern Retail Dictionary, 2025 edition: The real meaning behind the industry’s most overused buzzwords

December 22, 2025

In the seventh edition of our Modern Retail Dictionary, we look back at the most overused buzzwords that drove retail conversations in 2025, from tariffs to value to AI everything.

Media giant Essence launches a marketplace for Black women-led brands

December 19, 2025

As tariffs and DEI rollbacks squeeze Black female founders, Essence launched WeLoveUs.shop as an alternative marketplace to help brands diversify sales and reach consumers.

Starbucks hires first-of-its-kind role heading up fashion and beauty collabs

December 17, 2025

Starbucks has hired a senior marketing manager of fashion and beauty, a first-of-its-kind dedicated role as the company seeks to reestablish its role in culture.

Operations

What brand and retail leaders wish they could change about the industry in 2026

December 24, 2025

Before everyone put up their out-of-office responders, Modern Retail polled a group of executives to talk about what’s on their wish lists for 2026. We asked them one simple question: If you could wave a magic wand and change one thing about the retail industry in 2026, what would it be?

Wolverine Worldwide CEO talks growth in 2026, AI and getting ‘better at telling stories’

December 24, 2025

The CEO of Wolverine Worldwide, owner of brands like Saucony and Merrell, believes the company has been generally very good at developing products. But, he said, “I think we have to get better at telling stories.”

How brands and retailers are planning their marketing spend during the holiday season to avoid diminishing returns

November 06, 2025

Bradley Keefer, CRO, Keen Decision Systems Despite the emergence of October sales events and December’s strong sales performance last year, Black Friday remains the premier event for retailers. Last year, the NRF found that an estimated 197 million consumers, up from their initial prediction of 183.4 million, shopped during the five-day holiday weekend between Thanksgiving […]