The Amazon Effect Archives

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Brands Briefing: Hanna Andersson is joining Amazon, with a 90% unique assortment

September 29, 2026

Member Exclusive

Brands Briefing: To grow sales on Amazon, brands are turning to TikTok Shop

August 25, 2026

Why seasonal success depends on early media allocation

July 03, 2026

New Economic Realities

Back-to-school season has become a summer-long event, thanks to an earlier Prime Day

July 03, 2026

Member Exclusive

Prime Day results suggest shoppers are saving splurges for Black Friday

July 01, 2026

The Amazon Effect

Amazon buys ads in ChatGPT to promote Prime Day

June 26, 2026

Member Exclusive

Marketplace Briefing: Prime Day starts softly as consumers buy gift cards, stock up on essentials, hold out for deeper discounts

June 25, 2026

The Amazon Effect

5 things to watch for this Prime Day

June 22, 2026

The Amazon Effect

Amazon sellers are feeling better about Prime Day, but they’re still watching margins

June 15, 2026

The Amazon Effect

Walmart goes global with its Amazon-like flywheel

June 08, 2026

The Amazon Effect

Rising gas prices may push more household spending toward Amazon

May 29, 2026

Member Exclusive

Marketplace Briefing: Why Amazon is selling its AI-powered shopping tools to other retailers

May 28, 2026

Member Exclusive

Marketplace Briefing: Amazon joins Google-backed shopping effort, suggesting a shift in AI strategy

April 30, 2026

Member Exclusive

Marketplace Briefing: Amazon’s seller count falls as revenue concentrates among top sellers

April 23, 2026

The Amazon Effect

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

April 14, 2026

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At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions

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Brands Briefing: Hanna Andersson is joining Amazon, with a 90% unique assortment

Brands Briefing: To grow sales on Amazon, brands are turning to TikTok Shop

Why seasonal success depends on early media allocation

Back-to-school season has become a summer-long event, thanks to an earlier Prime Day

Prime Day results suggest shoppers are saving splurges for Black Friday

Amazon buys ads in ChatGPT to promote Prime Day

Marketplace Briefing: Prime Day starts softly as consumers buy gift cards, stock up on essentials, hold out for deeper discounts

5 things to watch for this Prime Day

Amazon sellers are feeling better about Prime Day, but they’re still watching margins

Walmart goes global with its Amazon-like flywheel

Rising gas prices may push more household spending toward Amazon

Marketplace Briefing: Why Amazon is selling its AI-powered shopping tools to other retailers

Marketplace Briefing: Amazon joins Google-backed shopping effort, suggesting a shift in AI strategy

Marketplace Briefing: Amazon’s seller count falls as revenue concentrates among top sellers

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

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