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Digital Marketing Redux

TikTok is quietly testing product links in posts as it looks to boost its reputation for shopping

November 19, 2024

Digital Marketing Redux

‘People are looking for alternatives’: How fashion rental platforms are marketing for holiday parties

November 15, 2024

Member Exclusive

Modern Retail+ Research: Deloitte, Wrangler and other execs talk holiday marketing

November 13, 2024

Digital Marketing Redux

Eco-friendly brands are combatting ‘green fatigue’ by focusing more on product efficacy in marketing

November 07, 2024

Digital Marketing Redux

How health brands are updating holiday messaging

November 05, 2024

Digital Marketing Redux

Brands are preparing their ad strategies for a week of post-election uncertainty

November 01, 2024

How brands and retailers are optimizing their loyalty efforts

November 01, 2024

Digital Marketing Redux

How high-consideration brands like Terra Kaffe are navigating a value-driven holiday season

November 01, 2024

Member Exclusive

Marketplace Briefing: Advertisers are not won over by Amazon’s AI-powered ad tools

October 31, 2024

Digital Marketing Redux

‘Everything that existed was very transactional’: Why experiential rewards programs are on the rise

October 29, 2024

Digital Marketing Redux

Some brands are turning to out-of-home to stand out during a noisy holiday season

October 28, 2024

Digital Marketing Redux

Why retailers like Kroger & Walmart are adding streaming services to their membership programs

October 21, 2024

Digital Marketing Redux

Marketers are not won over by new AI-powered search tools

October 18, 2024

Member Exclusive

Modern Retail+ Research: The 2024 playbook for holiday marketing and commerce

October 17, 2024

‘Absolutely a focus area for investment’: How Foot Locker is courting basketball fans

October 16, 2024

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Top Story

Asos, amid a turnaround, is branching out from its digital roots with more pop-ups

Digital fashion retailer Asos is making physical retail more of a priority as it attempts a continued turnaround.

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