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Digital Marketing Redux

Member Exclusive

How the digital marketing playbook was upended in 2022

January 03, 2023 ■ 6 min read

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Digital Marketing Redux

The Modern Retail dictionary, 2022 edition

December 22, 2022 ■ 3 min read

Digital Marketing Redux

‘A very big part of our media spend’: Why Peace Out Skincare is increasingly branching out from TikTok

December 20, 2022 ■ 6 min read

Digital Marketing Redux

How ‘drinking in moderation’ became a popular holiday tagline for both alcoholic and zero-proof beverages

December 16, 2022 ■ 4 min read

Member Exclusive

How bedding brand Cozy Earth built out an in-house affiliate program

December 16, 2022 ■ 5 min read

Digital Marketing Redux

Why Ritual is leaning into podcast ads to attract loyal customers

December 15, 2022 ■ 4 min read

Member Exclusive

Modern Retail Research: Brands are prioritizing TikTok marketing for holiday

December 08, 2022 ■ 2 min read

Digital Marketing Redux

‘A walking billboard’: Grocery and convenience stores are increasingly investing in branded merch

December 05, 2022 ■ 4 min read

Digital Marketing Redux

How brands are incorporating the metaverse into their holiday marketing

November 25, 2022 ■ 4 min read

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Top Story

Athletic retailers like Foot Locker and Dick’s Sporting Goods are taking a hit from markdowns

Athletic goods and apparel were one of the categories significantly impacted by the softness in consumer spending. But while other categories like apparel have improved their finances, athletic retailers continue to lag.

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