Digital Marketing Redux Archives

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Measurement is the word defining retail media right now

September 16, 2025

Digital Marketing Redux

Modern Retail Podcast: Dick’s $2.4B Foot Locker bet, the Girl Scout brand empire and behind the scenes of AG1’s product research

September 13, 2025

How non-endemic commerce media unlocks new opportunities for brands and retailers

September 12, 2025

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‘Now, retailers are coming to us’: How RoC Skincare’s retail media strategy has evolved

September 12, 2025

Digital Marketing Redux

‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media

September 12, 2025

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How Mars decides where to spend its retail media dollars

September 11, 2025

Digital Marketing Redux

‘The easy dollars are gone’: Retail media faces new tests as it nears maturity

September 09, 2025

Digital Marketing Redux

As more awareness comes to the menopause care category, brands are evolving their messaging

September 08, 2025

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Brands Briefing: The return of raunchy marketing

September 02, 2025

How non-endemic commerce media unlocks new opportunities for brands and retailers

August 28, 2025

Valuespending: Turning intentional shopping into lasting loyalty

August 28, 2025

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CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

August 26, 2025

Digital Marketing Redux

Pet insurance is the next big upsell for retailers like PetSmart, Sam’s Club

August 22, 2025

Digital Marketing Redux

Inside Heineken’s limited-edition NA beer campaign at the US Open

August 19, 2025

Digital Marketing Redux

Behind Chaco’s 2025 marketing playbook, from collaborations to contests

August 18, 2025

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How brands and retailers are preparing for GEO, ‘the future of SEO’

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Measurement is the word defining retail media right now

Modern Retail Podcast: Dick’s $2.4B Foot Locker bet, the Girl Scout brand empire and behind the scenes of AG1’s product research

How non-endemic commerce media unlocks new opportunities for brands and retailers

‘Now, retailers are coming to us’: How RoC Skincare’s retail media strategy has evolved

‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media

How Mars decides where to spend its retail media dollars

‘The easy dollars are gone’: Retail media faces new tests as it nears maturity

As more awareness comes to the menopause care category, brands are evolving their messaging

Brands Briefing: The return of raunchy marketing

How non-endemic commerce media unlocks new opportunities for brands and retailers

Valuespending: Turning intentional shopping into lasting loyalty

CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

Pet insurance is the next big upsell for retailers like PetSmart, Sam’s Club

Inside Heineken’s limited-edition NA beer campaign at the US Open

Behind Chaco’s 2025 marketing playbook, from collaborations to contests

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