Amazon sellers are experimenting with new ways to optimize product listings for the AI chatbot Rufus, adding more conversational language and product details despite limited guidance from Amazon on how the tool ranks products.
As more people use ChatGPT to do their holiday shopping, big companies like Ulta, Adidas and Best Buy seemed to dominate mentions in Black Friday shopping queries, according to data from Profound.
AI adoption among marketers has almost doubled in the last three years, but optimized workflow integration has lagged behind. And marketers still struggle with technical integrations of agents and AI search strategies. AI search is reducing referral traffic through zero-click. Modern Retail’s annual AI report looks at different strategies to overcome future AI obstacles.