Amazon sellers are experimenting with new ways to optimize product listings for the AI chatbot Rufus, adding more conversational language and product details despite limited guidance from Amazon on how the tool ranks products.
As more people use ChatGPT to do their holiday shopping, big companies like Ulta, Adidas and Best Buy seemed to dominate mentions in Black Friday shopping queries, according to data from Profound.
Dutch Bros is on a tear, with revenue growing nearly 30% over last year. Now, it aims to have 2,029 locations by 2029, with about 181 stores on deck to open this year.