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To optimize campaigns, TV advertisers are starting to look beyond age and gender

April 02, 2020

A retailer’s guide to keeping email marketing campaigns competitive

March 23, 2020

To fight churn, digital services are partnering on cross-promotions

March 22, 2020

Guide: How price matching limits revenue potential

March 16, 2020

More DTC brands are using ethical products and messaging to drive subscriptions

March 06, 2020

Speedo is driving subscriptions by giving customers access to athletic data

February 21, 2020

Sky, The Times and Telenor discuss the impact of in-housing marketing

February 10, 2020

Guide: Why retailers are struggling for personal relevance in customer service

January 14, 2020

Three ways to channel digital natives and build a total DTC mindset

December 17, 2019

Video: What creative ‘storytelling’ means in the age of AR and visual search

December 11, 2019

Video: Why inspiration is a better metric than awareness

December 08, 2019

Omnichannel now: A guide to five retail opportunities driving the unified customer experience

November 21, 2019

Evaluating Essential KPIs of Retail Media Success

November 13, 2019

Video: How brands and retailers can shape a better customer experience with up-and-coming tactics

November 08, 2019

A media buyer’s guide to determining consumer identity

November 03, 2019

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Top Story

Digital Marketing Redux

Why Walmart published its first-ever home catalog

Walmart has published its first catalog of home furniture and decor as it aims to grow sales in a crucial category ahead of the holiday season.

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