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Survey: remote and in-house, UGC and data, what’s your campaign content mix look like now?

June 23, 2020

Advertisers are adding data layers to linear TV buying

June 22, 2020

For DTCs, e-commerce tech disruption can spell revenue disaster

June 16, 2020

For marketers, fraud-free campaigns put an accurate lens onto audience humanity

May 27, 2020

Research: Programmatic budgets are expanding on mobile and connected TV

May 26, 2020

As a recession looms, brands are putting renewed attention on price to prepare for rapid change

April 22, 2020

As e-commerce becomes the norm, successful brands are emphasizing creativity, entertainment and personal development

April 22, 2020

With a recession looming, marketers are buying premium TV ads for the price of direct-response campaigns

April 21, 2020

A marketer’s guide to building and strengthening in-house studios

April 19, 2020

To optimize campaigns, TV advertisers are starting to look beyond age and gender

April 02, 2020

A retailer’s guide to keeping email marketing campaigns competitive

March 23, 2020

To fight churn, digital services are partnering on cross-promotions

March 22, 2020

Guide: How price matching limits revenue potential

March 16, 2020

More DTC brands are using ethical products and messaging to drive subscriptions

March 06, 2020

Speedo is driving subscriptions by giving customers access to athletic data

February 21, 2020

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Top Story

Digital Marketing Redux

2026 will prove whether AI checkout is here to stay

2025 showed that more shoppers were eager and willing to start their shopping journeys on AI engines like ChatGPT and Perplexity. Now, 2026 will be the year that proves whether shoppers have gotten comfortable enough with the technology to click "buy" within these AI platforms.

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