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As e-commerce becomes the norm, successful brands are emphasizing creativity, entertainment and personal development

April 22, 2020

With a recession looming, marketers are buying premium TV ads for the price of direct-response campaigns

April 21, 2020

A marketer’s guide to building and strengthening in-house studios

April 19, 2020

To optimize campaigns, TV advertisers are starting to look beyond age and gender

April 02, 2020

A retailer’s guide to keeping email marketing campaigns competitive

March 23, 2020

To fight churn, digital services are partnering on cross-promotions

March 22, 2020

Guide: How price matching limits revenue potential

March 16, 2020

More DTC brands are using ethical products and messaging to drive subscriptions

March 06, 2020

Speedo is driving subscriptions by giving customers access to athletic data

February 21, 2020

Sky, The Times and Telenor discuss the impact of in-housing marketing

February 10, 2020

Guide: Why retailers are struggling for personal relevance in customer service

January 14, 2020

Three ways to channel digital natives and build a total DTC mindset

December 17, 2019

Video: What creative ‘storytelling’ means in the age of AR and visual search

December 11, 2019

Video: Why inspiration is a better metric than awareness

December 08, 2019

Omnichannel now: A guide to five retail opportunities driving the unified customer experience

November 21, 2019

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Top Story

Shoe brand Keen is opening a new US factory while still holding prices steady

Keen, a footwear brand known for its work boots, is stepping up its commitment to manufacturing in the U.S. amid the ongoing trade war. The brand will open a new factory in Kentucky in June, its COO told Modern Retail.

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