As conusmer confidence dips to recent lows at the start of the second quarter, brands at Shoptalk discussed how to make the most of their dollars and marketing plans.
Amazon is extending its marquee summer sales event to four days this year, which would make it the longest Prime Day in company history, according to a memo to third-party sellers obtained by Modern Retail.
Earlier this month, Target CEO Brian Cornell sent an email to employees reiterating what the company stands for, after a few tumultuous months for the big-box retailer. But, communications, marketing and leadership consultants who spoke with Modern Retail felt the memo was missing some things.