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In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

Why Uncommon Goods is getting rid of its winter catalog

November 16, 2020 ■ 4 min read

By Gabriela Barkho

More Stories

Retailers are pushing their employees to become TikTok influencers

November 11, 2020 ■ 5 min read

‘They saw an opportunity with the pandemic’: How social media platforms gave multi-level marketing a coronavirus surge

November 10, 2020 ■ 6 min read

With a new Shopify partnership, DTC brands are bullish on TikTok once again

October 28, 2020 ■ 5 min read

‘Shopping patterns will feel longer and flatter’: Gap’s CMO on preparing for holiday campaigns

October 23, 2020 ■ 4 min read

New DTC toolkit

‘Give your community what they want’: DTC brands are increasingly leaning on merch

September 24, 2020 ■ 3 min read

How Grey Goose is using the U.S. Open to test out at-home cocktail kits

September 10, 2020 ■ 4 min read

Ghost trucks emerge as a potential solution to the disappearance of supermarket product sampling

September 08, 2020 ■ 4 min read

Why Adore Me is trying to source its own influencers

August 25, 2020 ■ 5 min read

Madewell CMO Derek Yarbrough on the brand’s rewards program expansion

August 25, 2020 ■ 3 min read

How Baileys Irish Cream became a pandemic bright spot for Diageo

August 17, 2020 ■ 4 min read

How neighborhood Facebook groups became havens for ultra-local businesses

August 03, 2020 ■ 5 min read

‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice

August 03, 2020 ■ 4 min read

Why beverage startup United Sodas is testing out a new out-of-home strategy

July 27, 2020 ■ 4 min read

How Instagram is overcoming Google to become the small business hub

July 21, 2020 ■ 4 min read

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