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In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

With a new campaign, ’47 is planting its flag as ‘The Father of All Dad Hats’

October 31, 2025

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Digital Marketing Redux

Why brands are tapping the ‘cultural capital’ of musicians for product drops

October 30, 2025

Store of the Future

Starbucks believes its comeback lies in becoming the ‘best customer service company in the world’

October 29, 2025

Sponsored

Inside Saatva’s measurement approach linking TV ads to in-store sales

October 29, 2025

Digital Marketing Redux

How Pure Daily Care designed a new product with TikTok scrollers in mind

October 29, 2025

The Marketplace Boom

Walmart highlights Labubus and luxury fashion in new holiday ad

October 28, 2025

Digital Marketing Redux

Set Active is using TSA bins for its first big OOH push

October 28, 2025

Digital Marketing Redux

Brands hope a second round of ‘Wicked’ products will drive some retail sales magic

October 28, 2025

Member Exclusive

Video: How AI is redefining brands’ approach to creativity and customer connection

October 27, 2025

Member Exclusive

Marketplace Briefing: Why ChatGPT checkout could take a bite out of Walmart’s $4 billion ad business

October 23, 2025

The new chief of Toms wants to ‘reawaken’ the Y2K-era footwear brand

October 22, 2025

How consulting firm Fwrd Group is advising brand strategies ahead of the holidays

October 21, 2025

New DTC toolkit

Michaels and Primary see sales bump by catering to shoppers looking for DIY Halloween costumes

October 20, 2025

Digital Marketing Redux

Starbucks takes a cue from local cafes as it quietly tests a new rewards pilot, ‘Coffee Loop’

October 17, 2025

Member Exclusive

Marketplace Briefing: Amazon looks to take a greater slice of the affiliate pie with Creator Connections

October 16, 2025

New Economic Realities

How kids’ apparel brands plan to woo budget-conscious parents during a critical holiday season

October 16, 2025

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Top Story

Amazon CEO expects to ‘find ways’ to partner with third-party AI shopping agents in the future

Amazon expects to eventually partner with third-party AI shopping agents -- even as the e-commerce giant actively blocks shopping agents from scraping its site.

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