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Digiday Media

Marketing

In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer

May 27, 2025

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Digital Marketing Redux

Tariffs spark ‘made in USA’ marketing surge, but brands must tread carefully

May 26, 2025

New Economic Realities

Mentions of tariffs are now popping up in product reviews

May 23, 2025

Sponsored

How Boden’s commerce transformation unlocked cross-team agility and enhanced CX

May 22, 2025

Member Exclusive

Marketplace Briefing: How Shopify is pitching Shop as a ‘social app’ instead of a marketplace

May 22, 2025

Digital Marketing Redux

How apparel brands like Madewell, American Eagle and M.M.LaFleur are building ‘a different brand personality’ through Substack

May 21, 2025

New DTC toolkit

Urban Outfitters’ 2025 marketing playbook includes a Nike activation, more creator content and posts on Reddit

May 15, 2025

Digital Marketing Redux

Limited Too is collaborating with Vita Coco for a ‘Nostalgia Mall’ pop-up

May 09, 2025

New Economic Realities

Quotes from the quarter: What CEOs and CFOs are saying about the state of ad spend

May 08, 2025

Member Exclusive

Retail Debrief: Listen in for a rundown on the state of consumer sentiment in 2025

May 08, 2025

In the ‘MAHA’ era, brands are under a microscope as consumers more closely scrutinize what goes into food and beverages

May 07, 2025

Digital Marketing Redux

‘Made in USA’ is trending on Amazon, and sellers are leaning in

May 07, 2025

Member Exclusive

Brands Briefing: Behind Bombas’ YouTube creator strategy

May 06, 2025

New Economic Realities

Tariffs push Tanger to start back-to-school campaigns almost two months early

May 06, 2025

Digital Marketing Redux

Where Roku stands after Walmart bought Vizio

May 02, 2025

New Economic Realities

Spring sales at Lowe’s, Walmart and Wayfair are earlier this year amid a crucial time for retail

May 01, 2025

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Top Story

New DTC toolkit

David’s Bridal is boosting menswear, partnering with tuxedo rental platform Generation Tux

David's Bridal is stepping up its menswear offerings as it looks to capture a larger part of the wedding wear market.

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