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Digiday Media

Marketing

In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

PopSockets is on a quest to position itself as a lifestyle brand

March 20, 2025

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Brands Briefing

Introducing Modern Retail’s Brands Briefing

March 18, 2025

American Eagle’s CMO discusses its marketing playbook ‘amid an uncertain time in retail’

March 17, 2025

Sponsored

How scenario planning accounts for economic uncertainty

March 14, 2025

Digital Marketing Redux

Cookware brands are acquiring customers with campaigns about quitting microplastics

March 14, 2025

Member Exclusive

Research Briefing: AI’s retail role is booming

March 13, 2025

Digital Marketing Redux

M.M.LaFleur bets on Substack as its next big marketing play amid branded newsletter boom

March 12, 2025

Digital Marketing Redux

Best Buy plans to launch digital storefronts for influencers and content creators

March 11, 2025

The Marketplace Boom

Like Walmart, Best Buy is taking pages out of Amazon’s e-commerce playbook

March 06, 2025

Inside Four Loko’s plan to reinvent itself for Gen Z

March 05, 2025

Member Exclusive

DTC Briefing: How brands are trying to win over price-conscious shoppers contemplating a switch to cheaper brands

March 04, 2025

Digital Marketing Redux

More brands are testing package inserts as a cheaper customer acquisition tactic

March 04, 2025

Digital Marketing Redux

Why Teva is turning to Strava to reintroduce itself to customers

March 04, 2025

Store of the Future

Limited Too is ramping up adult collections in an appeal to millennials

March 03, 2025

Sweetgreen is betting on fries and Michelin-starred chefs to keep customers coming back

February 27, 2025

Walmart’s full-year results give a new glimpse into the growth of its Amazon-like flywheel

February 21, 2025

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Top Story

The New Supply Chain

How AI is transforming inventory management

Brands like ThredUp, Kudos and Bansk Beauty are finding AI-powered algorithms and tools can transform how they process and manage inventory.

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