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Digiday Media

Marketing

In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

Digital Marketing Redux

Tarte faces backlash for Snatch Sticks marketing mirroring plastic surgery

August 07, 2026

Featured

Digital Marketing Redux

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.

Digital Marketing Redux

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

November 10, 2025

Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.

Digital Marketing Redux

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

November 05, 2025

M.M.LaFleur is posting more organic content on LinkedIn. Now, it's tracing sales and engagement back to the platform.

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Experiential Marketing

Inside the New York Liberty’s year-round merch machine

August 07, 2026

OpenAI brings product carousels to ChatGPT ads

August 06, 2026

Sponsored

Unpacked: How agentic AI is reshaping the consumer journey

August 04, 2026

Member Exclusive

Modern Retail+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

August 04, 2026

Store of the Future

It’s the summer of food merch drops

August 04, 2026

Retail Media Landscape

Circle K gets serious about retail media

August 03, 2026

Digital Marketing Redux

How new wellness brand Plainspeak is using mail-in samples to acquire customers

July 30, 2026

Store of the Future

Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’

July 30, 2026

Member Exclusive

Modern Retail+ Research: Brands are expanding their creator marketing strategies

July 28, 2026

‘We aren’t impacted’: Lettuce brands are on an awareness push amid the cyclospora outbreak

July 24, 2026

Digital Marketing Redux

The back-to-school denim wars are starting earlier and lasting longer

July 23, 2026

Creator Playbooks

More brands are leaning on founders to drive social content

July 22, 2026

Member Exclusive

Brands Briefing: Why employee-generated content is a priority for brands like Starbucks and Mephisto

July 21, 2026

Retail Media Landscape

Albertsons’ new ‘micro sitcom’ is a big deal for retail media

July 21, 2026

The World Cup provided a much-needed boost to the retail industry this summer

July 20, 2026

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Top Story

Cyclospora fears threaten Sweetgreen’s turnaround plan

During its second-quarter earnings call on Thursday, Sweetgreen lowered its full-year guidance as cyclospora concerns hurt foot traffic — even though the chain hasn't been implicated in any outbreaks. Here's how consumer concerns around fresh produce could hurt Sweetgreen amid a critical inflection point for the company.

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