Store of the Future

Fabletics launches first Yitty by Lizzo shop-in-shop

The dedicated Yitty shop takes up 350 square feet of space in the Murray location and features a curated assortment of Yitty shapewear products, including some of the most popular items. Fabletics said it plans to open a Yitty shop-in-shop in three other locations this year.

Latest Stories

  • JUN 01, 2022

    How Gopuff is building its fresh food delivery concept

    Gopuff is betting on freshly-prepared food to grow its rapid delivery service. The company’s newest division, Gopuff Kitchen first launched last July – and has since been tested in select markets. Through Kitchen, Gopuff has rolled out several branded dishes in collaboration with upstart food and beverage brands like Truff and Chamberlain Coffee.

  • MAY 16, 2022

    As Nike cuts ties with retailers, competitors look to take its place in wholesale

    Nike’s impending absence in shoe stores is leading to a shakeup in the wholesale space. Adidas announced a long-term partnership with Foot Locker last week that includes the development and expansion of franchises in women’s, kids and apparel. Meanwhile, wholesale retailers and sneaker brands alike have been recalibrating their strategies; DSW has been highlighting other athletic brands -- such as New Balance, Skechers and Brooks -- after Nike said it would stop selling products through DSW

  • MAY 12, 2022

    ‘We don’t want to be seen as a payments company only’: Klarna unveils virtual shopping offering

    Nearly a year after acquiring online commerce startup Hero, Klarna has launched a virtual shopping offering of its own. Through Virtual Shopping from Klarna, shoppers can connect with in-store experts via live chats and video calls to get advice. Klarna Chief Marketing Officer David Sandstrom told Modern Retail that the virtual shopping offering is just the first among many social shopping capabilities the company is working on, signaling its bet on social commerce. 

  • MAY 10, 2022

    Why retailers see health care offerings as a post-pandemic booster

    More retailers are trying to encourage people to pick up their groceries and conduct their primary care visits in one trip. Walmart announced last month that it is opening five new Walmart Health locations in Florida, offering services like primary care, behavioral health and dental. Meanwhile, Walgreens' and CVS's health care ambitions are picking up steam as fewer people visit its stores for Covid-related services.

  • MAY 09, 2022

    How Studs is approaching its ear piercing studio expansion

    After pausing physical expansion during the height of the pandemic, piercing studio startup Studs is plotting a rapid expansion throughout 2022. In the past few weeks, Studs opened two new shops, bringing its total to 11 locations across the country. Five of Studs’ current stores opened during the first four months of the year. As it expands its footprint, Studs is trying to strike a balance between shops in high-trafficked shopping hubs and residential neighborhoods.   

  • MAY 04, 2022

    ‘You’ve got to have a beautiful display to grab people’s attention’: How BlendJet merchandises in stores

    These days, many brands start out online, where they have control over their merchandising and displays. However, once they start selling through retail partners, they face more challenges such as competing for shelf space and high-traffic aisles. This is why blender brand BlendJet is creating its own store fixtures to cultivate a store-within-store feel.

  • MAY 03, 2022

    As remote work persists, retailers see the suburbs as the next hot retail location

    The pandemic has cost businesses located in city and large town centers 35% of their potential takings since March 2020, according to a January report from Centre for Cities. As work from home life continues for many, retailers are seeing growth opportunities in opening stores where shoppers live.

  • APR 27, 2022

    Why Meta is opening its first brick-and-mortar store

    Meta -- formerly Facebook -- is betting on a brick-and-mortar store to sell people on its metaverse business. The concept is the latest signal of Facebook's intentions to diversify its revenue streams beyond advertising. However, analysts are skeptical about the mainstream adoption potential of some of these metaverse technologies.

  • APR 26, 2022

    ‘It’s important to have a showroom’: DTC furniture brand Burrow plans to open 10 new stores

    Over the next two years, the direct-to-consumer furniture and lifestyle brand will open 10 new stores. Burrow opened its first store in Soho back in 2018 and has used it as a testing ground to understand what customers look for in physical stores. About four years later, Burrow is ready to apply those findings to its new physical footprints.

  • APR 18, 2022

    Champs Sports opens its largest store yet

    Next weekend, Champs Sports will host the grand opening of its newest retail concept, a 35,000-square-foot store in southern Florida complete with an indoor multi-sport court. It's a new retail concept that Champs is dubbing Homefield, and is the largest Champs store to date. By integrating more sporting events, as well as by carrying more inventory, Homefield is Champs' attempt to serve both the performance and lifestyle needs of modern athletes. 

  • MAR 31, 2022

    ‘Bringing every one of our stores to profitability’: Gorillas’ Adam Wacenske on the burgeoning quick commerce space

    This week on the Modern Retail Podcast, Adam Wacenske, Gorillas' U.S. head of operations, spoke about the online grocery service's growth plans and strategy. Gorillas is a grocery delivery app that began in Europe, but is currently only available in New York. Its main value proposition is that it can give customers their items in the blink of an eye -- usually in less than 15 minutes.

  • MAR 21, 2022

    Unpacked: Why retailers are finally embracing RFID to manage inventory and combat theft

    The pandemic-driven shopping habits growing alongside retail thefts have made the use of RFID increasingly important. Retailers like Walmart and Nordstrom are now requiring suppliers to use RFID tags. Here's our guide about how companies are using the technology.

  • JUN 01, 2022

    Why independent retailers are joining shopper networks

Modern Retail Awards
Sep 9, 2022

Recognizing the companies and campaigns modernizing retail in the digital age.