Store of the Future

As Nike cuts ties with retailers, competitors look to take its place in wholesale

Nike’s impending absence in shoe stores is leading to a shakeup in the wholesale space. Adidas announced a long-term partnership with Foot Locker last week that includes the development and expansion of franchises in women’s, kids and apparel. Meanwhile, wholesale retailers and sneaker brands alike have been recalibrating their strategies; DSW has been highlighting other athletic brands -- such as New Balance, Skechers and Brooks -- after Nike said it would stop selling products through DSW

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Modern Retail Omnichannel Forum
May 18, 2022

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