Store of the Future

Nordstrom is the latest retailer to expand its health and wellness assortment

Nordstrom embraces the wellness category in a new brand partnership with at-home health testing brand Viome Life Sciences. Last year, a slew of formerly-apparel-dominated retailers shifted focus to beauty and wellness, and now retailers like Nordstrom are expanding the scope of the category.

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Modern Retail Summit
Oct 12–Oct 14, 2021

At the Modern Retail Summit, retail executives will come together to discuss effective strategies for driving sales by building a loyal customer base both online and offline.

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