"We really thought the opportunity was to combine healthy and safe needle piercing with really accessibly priced, fun jewelry in an environment that the customer was excited to spend time in," Harman said.
Direct-to-consumer "ended up being the best solution we could come up with," said Sunday founder Coulter Lewis. "That enabled us to do this custom approach."
The Body Shop's US general manager Andrea Blieden: "If you want to capitalize on the fact that over 30% of Americans are using Amazon, you gotta go there."
"We were kind of an accidental DTC company," Lo & Sons co-founder Derek Lo said on the Modern Retail Podcast. "We started before the term even existed."
"The cost to acquire customers online is unsustainable for a lot of companies," Iris Nova founder Zak Normandin said on the Modern Retail Podcast. "So we've learned to actually do retail in our own way now and actually use retail to our advantage."
"We really realized that we had built a platform that could treat and serve far greater needs than just that one condition area," said Will Flaherty, VP of growth at Ro.
"It's okay now to be a feminine feminist," said Rebecca Taylor president Janice Sullivan. "It wasn't, maybe, years ago."
"Venture dollars are to build something you can use and reuse -- an engineering team, a product team, maybe another HQ in another geo, another customer service team. It's not to be spent on Facebook."
"A lot of these DTC companies selling consumer-facing products think of themselves in the way tech thought of itself 10 or 15 years ago."
"You get to a stage in your life where you're forced to make hundreds and hundreds of purchasing decisions for products you've never used before. That's unlike anything else you shop for."
For Helena Price Hambrecht the abundance of alcohol at every after-work event meant that hangovers seemed inevitable. "Why isn't there a better way to drink?"
At the Modern Retail Summit, we’ll bring together hundreds of senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.Buy Passes