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As CTV matures, brand campaign strategies are strengthening

August 15, 2023

Retailers are leveraging purpose-built creative to optimize CTV campaigns

June 27, 2023 ■ 3 min read

Retail marketers are leaning on artificial intelligence to optimize CTV campaigns

May 09, 2023 ■ 4 min read

How Dagne Dover and Princess Polly are powering CTV campaigns with first-party data

February 15, 2023 ■ 5 min read

Why CTV has become central to retailers’ marketing strategies

December 12, 2022 ■ 4 min read

For retailers, customer data is driving CTV campaigns

October 27, 2022 ■ 4 min read

Top Story

Athletic retailers like Foot Locker and Dick’s Sporting Goods are taking a hit from markdowns

Athletic goods and apparel were one of the categories significantly impacted by the softness in consumer spending. But while other categories like apparel have improved their finances, athletic retailers continue to lag.

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