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As CTV matures, brand campaign strategies are strengthening

August 15, 2023

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October 27, 2022

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The Marketplace Boom

Walmart partners with Rebag to bring tens of thousands of luxury products to its marketplace

Walmart is adding tens of thousands of pre-owned luxury handbags, jewelry and watches to its marketplace through a partnership with resale platform Rebag, which allows users to buy, sell and trade such items.

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As CTV matures, brand campaign strategies are strengthening

Retailers are leveraging purpose-built creative to optimize CTV campaigns

Retail marketers are leaning on artificial intelligence to optimize CTV campaigns

How Dagne Dover and Princess Polly are powering CTV campaigns with first-party data

Why CTV has become central to retailers’ marketing strategies

For retailers, customer data is driving CTV campaigns

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